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Financial Marketing Analytics

Saturday, July 14, 2012. Web Analytics - Boy do I have a lot to Learn. Every day I go to work its like I'm learning a new career every second. I know tons about the brick and mortar world, but when it came to the web I didn't have a clue about the depth of understand this whole new world has brought to me. If you are a college student reading this and are interested in marketing analytics I highly recommend you find classes on the subject and take them. If you are like me, read. a lot! I've not conducted...

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Saturday, July 14, 2012. Web Analytics - Boy do I have a lot to Learn. Every day I go to work its like I'm learning a new career every second. I know tons about the brick and mortar world, but when it came to the web I didn't have a clue about the depth of understand this whole new world has brought to me. If you are a college student reading this and are interested in marketing analytics I highly recommend you find classes on the subject and take them. If you are like me, read. a lot! I've not conducted...

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Financial Marketing Analytics | marketingcif.blogspot.com Reviews

https://marketingcif.blogspot.com

Saturday, July 14, 2012. Web Analytics - Boy do I have a lot to Learn. Every day I go to work its like I'm learning a new career every second. I know tons about the brick and mortar world, but when it came to the web I didn't have a clue about the depth of understand this whole new world has brought to me. If you are a college student reading this and are interested in marketing analytics I highly recommend you find classes on the subject and take them. If you are like me, read. a lot! I've not conducted...

INTERNAL PAGES

marketingcif.blogspot.com

1

Financial Marketing Analytics: Using the Herfindahl-Hirschman Index to determine the competitive enviroment.

http://marketingcif.blogspot.com/2010/09/using-herfindahl-hirschman-index-to.html

Wednesday, September 15, 2010. Using the Herfindahl-Hirschman Index to determine the competitive enviroment. With today's staggering costs of opening new facilities it becomes increasingly more important to do your homework prior to stepping in. As a marketing professional having the correct tools to help evaluate instead of using intuition or your gut becomes extremely important. This index if used properly will tell you a lot about the competitive environment. Who are the players? There are a few piece...

2

Financial Marketing Analytics: Web Analytics - Boy do I have a lot to Learn

http://marketingcif.blogspot.com/2012/07/web-analytics-boy-do-i-have-lot-to.html

Saturday, July 14, 2012. Web Analytics - Boy do I have a lot to Learn. Every day I go to work its like I'm learning a new career every second. I know tons about the brick and mortar world, but when it came to the web I didn't have a clue about the depth of understand this whole new world has brought to me. If you are a college student reading this and are interested in marketing analytics I highly recommend you find classes on the subject and take them. If you are like me, read. a lot! I've not conducted...

3

Financial Marketing Analytics: Should You Ever Use an Alternate Address when mailing?

http://marketingcif.blogspot.com/2010/09/should-you-ever-use-alternate-address.html

Tuesday, September 14, 2010. Should You Ever Use an Alternate Address when mailing? In most institutions Marketing Customer Information File systems (MCIF) and their Core's are always in some type of conflict. Data integrity is vitally important for both systems; however your MCIF relies on the Core for accurate data. If it is not provided by core then your MCIF can only be as clean. You must maintain the integrity of your MCIF's house holding methodology. Most systems allow for user defined tweaking...

4

Financial Marketing Analytics: September 2010

http://marketingcif.blogspot.com/2010_09_01_archive.html

Wednesday, September 15, 2010. Using the Herfindahl-Hirschman Index to determine the competitive enviroment. With today's staggering costs of opening new facilities it becomes increasingly more important to do your homework prior to stepping in. As a marketing professional having the correct tools to help evaluate instead of using intuition or your gut becomes extremely important. This index if used properly will tell you a lot about the competitive environment. Who are the players? There are a few piece...

5

Financial Marketing Analytics: August 2010

http://marketingcif.blogspot.com/2010_08_01_archive.html

Tuesday, August 31, 2010. Are You Advertising or Marketing? Let's face it the majority of marketers in the financial industry work for smaller organizations. If you are in this category we have lulled ourselves into believing we are “Marketing”, when it really comes down to it, it is advertising and event planning. Here are two observations I’ve seen and ask yourself each if you have fallen victim of either. I know I have. This blog is here to help you focus on this other side, the analytical marketer, t...

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Financial Marketing Analytics

Saturday, July 14, 2012. Web Analytics - Boy do I have a lot to Learn. Every day I go to work its like I'm learning a new career every second. I know tons about the brick and mortar world, but when it came to the web I didn't have a clue about the depth of understand this whole new world has brought to me. If you are a college student reading this and are interested in marketing analytics I highly recommend you find classes on the subject and take them. If you are like me, read. a lot! I've not conducted...

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