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Marketing CrusaderRe-defining 'marketing'
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Re-defining 'marketing'
marketingcrusader.blogspot.com
Marketing Crusader: What is this thing called 'insight'?
http://marketingcrusader.blogspot.com/2010/06/what-is-this-thing-called-insight.html
Sunday, June 6, 2010. What is this thing called 'insight'? As marketing researchers, we live and breathe the notion of 'insight'. Identifying breakthrough insight is probably the dream of every marketing research consultant on every client engagement or research project. But I often ask myself, what is this thing called 'insight'? True insight makes action planning superfluous. That is, true insight comes with an instinctive recognition that the research problem has been nailed. Not only does it ...Ultim...
Marketing Crusader: August 2010
http://marketingcrusader.blogspot.com/2010_08_01_archive.html
Wednesday, August 25, 2010. Process and Creativity: Have you found your balance? Finding the optimal balance between creativity and process is perhaps the biggest challenge in everything we do. I often find myself asking these fundamental questions: How do we know what extent of process is necessary? When should we break-free from the process, and start being creative? And, does process kill creativity? Ideally, the objective is to enhance creativity in everything we do. You want to be able to take a...
Marketing Crusader: What defines leadership?
http://marketingcrusader.blogspot.com/2010/07/what-defines-leadership.html
Friday, July 9, 2010. Finally, after a month-long writer's block and an incredibly busy period at work, I'm back to blogging again. This post is going to be less about marketing, and more about management. I have been thinking about leadership lately, and what makes for great leadership. In trying to understand this, I have been asking myself one question: what is the true test of leadership? For me, leadership is about. Inspiration. A true leader must be able to inspire the people to do their best, ...
Marketing Crusader: Marketing's deadliest sin : Measuring the tip of the iceberg in advertising
http://marketingcrusader.blogspot.com/2010/04/marketings-deadliest-sin-measuring-tip.html
Wednesday, April 14, 2010. Marketing's deadliest sin : Measuring the tip of the iceberg in advertising. One of the biggest sins a marketer can commit is scratching the 'tip of the iceberg' in advertising. It surprises me how often clients gauge the impact of their campaigns through superficial metrics such as awareness and message take-out. Even though the latter reached less people, it could have had a stronger impact on equity and subsequently on sales. I may remember your ad, may love it and could tal...
Marketing Crusader: April 2010
http://marketingcrusader.blogspot.com/2010_04_01_archive.html
Tuesday, April 27, 2010. Marketing: The undervalued or the engine room? One of the areas in marketing I am immensely passionate about is demonstrating the strategic value-creation philosophy of marketing. By definition, this implies that marketing is more than just sales or advertising, and definitely more than just a P&L expense. Marketing's standing in a firm goes beyond being merely a business function - it is the driver of the long term sustainable and profitable growth for companies. Marketing's dea...
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MarketingCrow: Welcome to Harsh Verma's (FMS) Blog | Marketing Professor at Faculty of Management Studies, University of Delhi
MarketingCrow: Welcome to Harsh Verma's (FMS) Blog. Marketing Professor at Faculty of Management Studies, University of Delhi. Skip to primary content. Skip to secondary content. Gujarat Election, RG’s Hinduism, Laws of Positioning and Warfare. December 1, 2017. Kotler in ‘Ten deadly marketing sins’ gave Ten Commandments in which one went as: ‘the company knows its major competitors and their strengths and weaknesses’. What is BJP’s core strength or impregnable fortress? In warfare terms his visits amoun...
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marketingcrusader.blogspot.com
Marketing Crusader
Friday, March 25, 2011. Should we have all the answers? Getting back to blogging sure feels great! I wonder to myself, if we as research consultants should have all the answers? For example, what if the client insists on using the data to answer questions that the research is incapable of answering? Do we keep looking (knowing that we are now moving into a zone where our approach is not scientific) or should we turn back and say that the design is incapable of answering the question? Links to this post.
Marketing Creative Strategies
Interactive Marketing and Branding. Managing Risk In The Precious Metals Market. Precious Metals Investing Options in 2014. The Allure of Precious Metals Investing. Many people are beginning to wonder why investors are buying precious metals. Investors Are Buying Precioius Metals to Stay Ahead of the Curve. The last five years have been more than a little bit depressing. The housing crunch and banking crisis hit everyone in the United States. Jobs were lost. Houses were foreclosed on. Sav...Well, traditi...
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Marketing-CTR | A digital marketer's resource for marketing ideas, tips and to-dos.
A digital marketer's resource for marketing ideas, tips and to-dos. Why should Brands Take Email Marketing Seriously? January 27, 2017. I still come across brands which do not consider Emails seriously in their marketing strategy at all. Or even if they understand the importance of […]. Can Ad Content Be Like the Story Content? January 26, 2017. Can an ad really be a part of the story around it? Or is it doomed to stay this way – differentiated, and mostly ignored. […]. January 26, 2017. January 26, 2017.
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