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Marketing for CPAs
Marketing and Business Development Tips for Certified Public Accountants. About Marketing for CPAs. Book Spotlight – Ditch the Pitch by Steve Yastrow. One of my latest reads was Ditch the Pitch: The Art of Improvised Persuasion by Steve Yastrow. Sales is always an interesting subject. A lot of people don’t study it at all then you have the varying extremes that are taught these days. On the one hand you have the bully who’s basically trying to convince […]. Posted in Book Reviews. Posted in Book Reviews.
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Marketing For CPAS and Accountants
Marketing for CPAs and Accountants. By Frank E. Salman, CPA. Effective Marketing for CPAs and Accountants does not have to be expensive! Find Your Target Market -. The first step for a CPA or Accountant to market for good high quality clients is to identify your target market. To accomplish this, you start by defining a business that constitutes a good potential client for your firm. You can establish criteria from:. Industries (excluding or concentrating on one industry). You may also request informatio...
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Marketing for Customers | Expand Your Business Scope And Visibility
Expand Your Business Scope And Visibility. Content marketing, a way that’s assisting businesses around the globe entice, influence and transform qualified prospects into paying customers. With the tactical creation and sharing of valuable content, corporations can take shape a large group that trusts them enough to acquire from them later on. Paid Traffic and Customer Acquisition. Conversion Funnels and Customer Value Optimization. Email is ideal for maintaining your brand top of mind and staying associa...
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