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Marketing Geek

It's all about the Intersection of Marketing and the 3 forces of revolution: Data, Technology, and great Ideas. Let's have a dialogue to drive Innovation within Marketing. Friday, August 13, 2010. Over the last weeks I explored the latest trends, books, and thinking to provide a more comprehensive and powerful answer. I am not done yet but in this quest I learned a few things that seemed relevant:. Some of the more popular recently published brand books link the definition of new or relaunched brands to ...

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Marketing Geek | marketinggeek.blogspot.com Reviews
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It's all about the Intersection of Marketing and the 3 forces of revolution: Data, Technology, and great Ideas. Let's have a dialogue to drive Innovation within Marketing. Friday, August 13, 2010. Over the last weeks I explored the latest trends, books, and thinking to provide a more comprehensive and powerful answer. I am not done yet but in this quest I learned a few things that seemed relevant:. Some of the more popular recently published brand books link the definition of new or relaunched brands to ...
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1 marketing geek
2 brand theories
3 network sourcing
4 77 comments
5 decision making
6 54 comments
7 cannes
8 40 comments
9 cognitive surplus
10 this months wired
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marketing geek,brand theories,network sourcing,77 comments,decision making,54 comments,cannes,40 comments,cognitive surplus,this months wired,62 comments,the impression economy,41 comments,application marketing,about me,name,michael fassnacht,location
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Marketing Geek | marketinggeek.blogspot.com Reviews

https://marketinggeek.blogspot.com

It's all about the Intersection of Marketing and the 3 forces of revolution: Data, Technology, and great Ideas. Let's have a dialogue to drive Innovation within Marketing. Friday, August 13, 2010. Over the last weeks I explored the latest trends, books, and thinking to provide a more comprehensive and powerful answer. I am not done yet but in this quest I learned a few things that seemed relevant:. Some of the more popular recently published brand books link the definition of new or relaunched brands to ...

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1

Marketing Geek: Cognitive surplus

http://marketinggeek.blogspot.com/2010/06/cognitive-surplus.html

It's all about the Intersection of Marketing and the 3 forces of revolution: Data, Technology, and great Ideas. Let's have a dialogue to drive Innovation within Marketing. Tuesday, June 08, 2010. Successful companies in the future will rely strongly on allowing for cognitive surplus by providing space and connecting people’s individual cognitive surplus . This is not a zero sum game, it’s a one plus game. Posted by Michael Fassnacht at 9:00 AM. Http:/ hyesung000.blogspot.com/. Grow up automation system.

2

Marketing Geek: Closed and open systems

http://marketinggeek.blogspot.com/2010/04/closed-and-open-systems.html

It's all about the Intersection of Marketing and the 3 forces of revolution: Data, Technology, and great Ideas. Let's have a dialogue to drive Innovation within Marketing. Sunday, April 18, 2010. Closed and open systems. But who is following the right strategy, closed or open systems? Posted by Michael Fassnacht at 5:05 PM. Thank you for sharing a nice article. Congratulations on your posts, not go from your site successful. Thanks for nice article. 0526qihang burberry outlet online. Jordan pas cher homme.

3

Marketing Geek: February 2006

http://marketinggeek.blogspot.com/2006_02_01_archive.html

It's all about the Intersection of Marketing and the 3 forces of revolution: Data, Technology, and great Ideas. Let's have a dialogue to drive Innovation within Marketing. Monday, February 27, 2006. So many marketing organizations try to un-code the secret of innovation, some with decent success (e.g. Apple, Google, P&G), most fruitlessly and without real impact. I won’t pretend to know the final answer, but it might help to look at core sources of innovation that drive marketing. After understanding the...

4

Marketing Geek: June 2006

http://marketinggeek.blogspot.com/2006_06_01_archive.html

It's all about the Intersection of Marketing and the 3 forces of revolution: Data, Technology, and great Ideas. Let's have a dialogue to drive Innovation within Marketing. Thursday, June 29, 2006. NZ - a brandless country? Being right now on vacation in New Zealand (Thank you Scott and Norman! So, why do I care? Posted by Michael Fassnacht at 8:14 PM. Thursday, June 22, 2006. The Globalization of Marketing? This brief assessment of the globalization degree along the key marketing constituents shows that ...

5

Marketing Geek: Media Intelligence

http://marketinggeek.blogspot.com/2007/01/media-intelligence.html

It's all about the Intersection of Marketing and the 3 forces of revolution: Data, Technology, and great Ideas. Let's have a dialogue to drive Innovation within Marketing. Monday, January 15, 2007. Fortunately for our marketing discipline data analytics has proliferated significantly over the last years. It’s not just that some of the most popular economists (e.g. Stephen Levitt) have used statistical means to understand phenomena but that almost every marketing discipline has been penetrated...Media own...

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ArtisticScience: November 2013

http://artscienceblog.blogspot.com/2013_11_01_archive.html

Wednesday, November 20, 2013. Friends of the Chicago River is the only organization solely dedicated to the Chicago River system. Since 1979, Friends has been working to improve the health of the Chicago River system for the benefit of people and wildlife and by doing so, has laid the foundation for the river to be a beautiful, continuous, easily accessible corridor of open space in the Chicago region. Please contact Mary Beth Sova at 312-939-0490 ext 19 or msova@chicagoriver.org. Posted by Kevin Hartman.

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March | 2010 | Ad Warrior

https://adwarrior.wordpress.com/2010/03

Archive for March, 2010. Glamor as a Tool of Persuasion. Among the most regrettable qualities of advertising professionals is their tendency not to dig deeply enough into the superficial (apologies to Andy Warhol for the slight rewrite of one of his aphorisms). We have a tendency to assume we know what words like “glamor” mean, and race off to create a television commercial that uses glamor (or its simulacrum) to sell 1,200-calorie cheeseburgers. Virginia Postrel in the. Has written a whip-smart review.

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Top of Mind: Check out the Marketing Geek

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Things that inspire, intrigue, amuse, or entertain me. Laquo; A Global View to Web 2.0. February 02, 2008. Check out the Marketing Geek. Michael Fassnacht is one of the smartest guys when it comes to understanding data-driven marketing and analytics. His blog, Marketing Geek. Contains original, thoughtful commentary on the world of data driven marketing. Posted at 07:23 AM. March 27, 2010 at 07:24 PM. The comments to this entry are closed. Engaged on the Road. Check out the Marketing Geek.

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Analytics for better business: February 2012

http://rajanalytics.blogspot.com/2012_02_01_archive.html

Analytics for better business. Making better business decisions using data. Thursday, February 9, 2012. Amazon launches as Junglee.com in India! Is it a big deal? Amazon launched as Junglee. In India earlier this week. It is a price comparison site for various merchants to list their products and provide prices. Already quite a few significant Indian vendors (homeshop18, indiaplaza, healthkart, uRead, bookadda, etc) have listed their products on the website. Well I don't think so. While these rankings ar...

rajanalytics.blogspot.com rajanalytics.blogspot.com

Analytics for better business: September 2010

http://rajanalytics.blogspot.com/2010_09_01_archive.html

Analytics for better business. Making better business decisions using data. Thursday, September 9, 2010. Uncertain times in US apparel retail. Figure 1: US Monthly Retail Sales ($ BN) for Apparel Retailers (US Census). Figure 2: University of Michigan Consumer Sentiment Index. Existing home sales, another important indicator of economic wellbeing, had a dramatic decrease in recent months. This has left many wondering how the future will shape up. Now, more than ever, apparel retailers will have to pay ca...

rajanalytics.blogspot.com rajanalytics.blogspot.com

Analytics for better business: January 2012

http://rajanalytics.blogspot.com/2012_01_01_archive.html

Analytics for better business. Making better business decisions using data. Saturday, January 21, 2012. The big fuss about 'big data'. There has been growing interest in the idea of big data in the past few years. Indeed as McKinsey wrote about 'big data' ( Read here. In May 2011, there has been an exponential rise in data available to businesses for taking better decisions. Indeed there will be a shortage of big data analysts in the US (and much of the Western world). In information technology, big data.

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DUKKANATION: Marketing Insider: April 2009

http://dukkanation.blogspot.com/2009_04_01_archive.html

Thursday, April 30, 2009. Starbucks Reports Same-Store Sales Down 8%. Decrease Is Improvement Over Previous Quarter; Touts Strong Sales of Via Instant-Coffee Product. April 29, 2009. Which was a 10% decrease in the U.S. The call wasn't entirely devoid of good news, however. Via, Starbucks' "superpremium" entry into the instant-coffee market, is ahead of expectations in all channels. Starbucks, as first reported by Ad Age. Began testing the product in company stores in Seattle, Chicago and London last mon...

rajanalytics.blogspot.com rajanalytics.blogspot.com

Analytics for better business: May 2012

http://rajanalytics.blogspot.com/2012_05_01_archive.html

Analytics for better business. Making better business decisions using data. Saturday, May 5, 2012. Samsung and Apple are winning the war of smartphones (through different strategies.Apple through a single elegant phone built on its proprietary OS and Samsung through a rapid launch of a slew of multiple sized devices built on Android). The chart above is taken from a recent Time article. Looks like their attempt to get the general populace into the Blackberry Boys' club has not worked. 4) Sell the company...

rajanalytics.blogspot.com rajanalytics.blogspot.com

Analytics for better business: November 2012

http://rajanalytics.blogspot.com/2012_11_01_archive.html

Analytics for better business. Making better business decisions using data. Wednesday, November 14, 2012. JC Penney's experiments with pricing and holiday season discounting. Around a year ago, JC Penney's CEO Ron Johnson announced their 'Fair and Square ' pricing policy. The strategy seems to have failed.last week JCP announced that their sales have dropped 26% year on year for Q3. It is burning through its cash reserves and may need to raise capital soon. 2) JCP needs to aggressively continue the store...

adwarrior.wordpress.com adwarrior.wordpress.com

Ten Charmingly Mean-Spirited Quotes on Statistics and Data | Ad Warrior

https://adwarrior.wordpress.com/2010/08/23/ten-charmingly-mean-spirited-quotes-on-statistics-and-data

Ten Charmingly Mean-Spirited Quotes on Statistics and Data. August 23, 2010 at 8:35 pm. Within advertising agencies on five continents, statisticians and data jockeys have made significant progress in their attempts to swathe themselves in the garments of infallibility. Even so, anything more than a cursory glance reveals that their backsides are, just like ours, hanging out and exposed to the same vicissitudes of climate and circumstance. Statistics are human beings with the tears wiped off. –...8220;Wh...

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Marketing Geek

It's all about the Intersection of Marketing and the 3 forces of revolution: Data, Technology, and great Ideas. Let's have a dialogue to drive Innovation within Marketing. Friday, August 13, 2010. Over the last weeks I explored the latest trends, books, and thinking to provide a more comprehensive and powerful answer. I am not done yet but in this quest I learned a few things that seemed relevant:. Some of the more popular recently published brand books link the definition of new or relaunched brands to ...

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Marketing Geek | Internet Marketing Systems for New Zealand Service Businesses

You can use the internet to:. Bring in more leads and clients. By cutting expenses and improving sales. Position your business (or you) as the market expert. But you can’t do that with just the average lonely website. You need a complete marketing system to get real results. 2017 Is Time For Internet Marketing. Around the world service businesses are successfully using the internet to get more business. There’s heaps of opportunity and promise. The Problem For Service Business. Websites are just one cog ...

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