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Best practices to get, keep and grow your customers
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Customer Lifetime Value. Really? | Marketing Intelligence
https://marketingintelligenceblog.wordpress.com/2014/03/01/customer-lifetime-value-really
Best practices to get, keep and grow your customers. March 1, 2014. Customer Lifetime Value. Really? Sometimes the world of B2C marketing gets ahold of a buzzword or an acronym and just won’t let go, regardless of whether it makes sense or has any actionable business value. At the risk of swimming against the current, I think this is the case with the overused term CLV (Customer Lifetime Value), or LTV (LifeTime Value). I completely understand and support the. Not comfortable unless you have an acronym?
3 Big Marketing Analytics Questions for Retail’s Big Show | Marketing Intelligence
https://marketingintelligenceblog.wordpress.com/2014/01/10/3-big-analytics-questions-for-retails-big-show
Best practices to get, keep and grow your customers. January 10, 2014. 3 Big Marketing Analytics Questions for Retail’s Big Show. Here’s what’s top of mind as I head off to Retail’s Big Show (#NRF14) in New York next week to meet with customers and partners:. 1 Where do NRF attendees see themselves on the marketing maturity curve? IDC Retail Insights predicts. Stage 1: data identification, sourcing, collection, and integration. Stage 2: customer analytics and segmentation. Sometimes I think the only diff...
Shifting Sand: Analytics Revelations at NRF 2014 | Marketing Intelligence
https://marketingintelligenceblog.wordpress.com/2014/01/17/shifting-sand-analytics-revelations-at-nrf-2014
Best practices to get, keep and grow your customers. January 17, 2014. Shifting Sand: Analytics Revelations at NRF 2014. Watch the YouTube video “A quick look at the BIG Show 2014 EXPO” by the National Retail Federation. Reflecting on my conversations with retailers, vendors, and analysts this week at NRF (#NRF14), I came away with some observations on how analytics is evolving for marketers:. There is more data available for analytics than we know what to do with. This isn’t specific to retail, of cours...
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AMI－ザ･マーケティング特設サイト
AMI ASIAN MARKETING INTELLIGENCE とは、マーケッターのマーケッターによるマーケッターのためのコミュニティです。 発起人は、 ザ マーケティング の監訳者である神田昌典の呼びかけで集まった9人のマーケティングのプロフェッショナル達です。 モノを売る時代 から 世界をよくするプロジェクトを売る時代 へ. マーケティングの本質とはいったい何なのか ASIAN MARKETING INTELLIGENCEとはいったいどんな目的を持って立ち上がった団体なのか 1982年、日本で発刊された初めてのダイレクトマーケティングのノウハウ書 ダイレクト マーケティング マニュアル 直販成功ノウハウ集 ダイヤモンド社 の訳者であるルディー和子が、先行き不透明な時代に光明を見出すメッセージをお届けします。 現場改善型のＶＭＤによって、昨年比240 を実現した事例をご紹介しながら、ＶＭＤにおいてのＶＰ Visual Presentation の重要性についてお話します。 その１つに、ＶＰ Visual Presentation があります。 AMI and ALMACREATIONS,Inc.
AWARE Competitive Intelligence - UK based CI research, consultancy and training.
Competitive Intelligence for Business Success. Marketing Intelligence for Business Growth. Your business survival depends on you gaining a full. Understanding of your market and competitive environment. Our mission is to help your company gain this understanding. So that you can continue to grow and prosper. We specialise in Competitive Intelligence and Marketing Analysis services. And have a particular expertise in UK and European markets. And what is happening in your business environment.
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M.I.B. - Marketing Intelligence Blog
Over M.I.B. IBM koopt Unica Corporation. Geplaatst door: Bram van Essen. Na de overname van SPSS. Heeft IBM weer toegeslagen op de analytics markt.UnicaCorporation wordt de nieuwste toevoeging. Aan het IBM assortiment. Enkele quotes:. Verslag thema-avond DeMeter over Klantbehoud. Geplaatst door: Linda Krouwel. Enthousiasme en inspiratie Zo is de DeMeter. Verslag: De Toekomst van DM (DeMeter). Geplaatst door: Linda Krouwel. Egbert Jan van Bel - Van DM naar EDM. Egbert Jan begint met de constatering dat kl...
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Marketing Intelligence | Best practices to get, keep and grow your customers
Best practices to get, keep and grow your customers. March 1, 2014. Customer Lifetime Value. Really? Sometimes the world of B2C marketing gets ahold of a buzzword or an acronym and just won’t let go, regardless of whether it makes sense or has any actionable business value. At the risk of swimming against the current, I think this is the case with the overused term CLV (Customer Lifetime Value), or LTV (LifeTime Value). Continue reading →. Click to share on LinkedIn (Opens in new window). January 17, 2014.
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