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Marketing Libero

I am interested in how the proliferation of personal data and the multiplication of touch-points are changing the rules of marketing.

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Marketing Libero | marketinglibero.typepad.com Reviews
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I am interested in how the proliferation of personal data and the multiplication of touch-points are changing the rules of marketing.
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Marketing Libero | marketinglibero.typepad.com Reviews

https://marketinglibero.typepad.com

I am interested in how the proliferation of personal data and the multiplication of touch-points are changing the rules of marketing.

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1

Marketing Libero: Web/Tech

http://marketinglibero.typepad.com/marketinglibero/webtech

I am interested in how the proliferation of personal data and the multiplication of touch-points are changing the rules of marketing. June 17, 2009. I love wordle.net. I am fairly obsessed with data-visualisation and telling stories. A part of the digital age is the creation, storage and analysis of different kinds of data. We need new techniques. Excell is great for numbers and graphs but it lacks a certain creativity. . What about analysing and visualising words? At  wordle.net. Jun 17, 2009 2:03:34 PM.

2

Marketing Libero: Data & CRM

http://marketinglibero.typepad.com/marketinglibero/data_crm

I am interested in how the proliferation of personal data and the multiplication of touch-points are changing the rules of marketing. May 05, 2010. Trawling through some client research I am struck by how consistent customers are in their definition of loyalty. It would seem for the majority of customers. However, for most brands. Loyalty (and hence rewards) is about. Of relationship, or in other words - spend levels. The more you spend the more cash you get back or the more points you accrue. Structural...

3

Marketing Libero: Evidence Based Marketing

http://marketinglibero.typepad.com/marketinglibero/2009/12/evidence-based-marketing.html

I am interested in how the proliferation of personal data and the multiplication of touch-points are changing the rules of marketing. December 07, 2009. 0160;One of the trends I like to follow is how marketing is changing as a profession. . The rise of digital with its clear measurability and the recessionary climate has dragged everyones attention back to accountability. 0160;excellent book -. In support of my belief Marketing Weeks recent article. Marketers make intelligence choice. This is a subject g...

4

Marketing Libero: Do You Get Value from Sharing Your Data

http://marketinglibero.typepad.com/marketinglibero/2009/11/do-you-get-value-from-sharing-your-data.html

I am interested in how the proliferation of personal data and the multiplication of touch-points are changing the rules of marketing. November 17, 2009. Do You Get Value from Sharing Your Data. Clearly this is a rhetorical question. One of the constant themes that interests me is the value consumers receive in exchange for providing their personal information to large brands. A few companies aside, evidence would suggest that the value exchange is stacked in favour of the Big Brands. I love wordle.net.

5

Marketing Libero

http://marketinglibero.typepad.com/marketinglibero

I am interested in how the proliferation of personal data and the multiplication of touch-points are changing the rules of marketing. June 25, 2010. Don't be fooled no one knows anything. At the start of my last year at Uni our Tutor articulated a hope for his students. He hoped by now, with our exposure to the subject matter (Human Geography - should you be interested! That we would realise how little we actually knew. I had a similar feeling reading Russell Davies. All things considered Im pretty excit...

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Evidence Based Marketing - Run on Toast

http://runontoast.typepad.com/runontoast/2009/12/evidence.html

Laquo; Eat, drink and watch telly. Data visualisation rules ». December 07, 2009. 0160;One of the trends I like to follow is how marketing is changing as a profession. . The rise of digital with its clear measurability and the recessionary climate has dragged everyones attention back to accountability. 0160;excellent book - . Of course the very best marketers have always used customer intelligence in all its guises but in my experience these kinds of practitioners are the rare exception. Being creative w...

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Data visualisation rules - Run on Toast

http://runontoast.typepad.com/runontoast/2009/12/data-visualisation-rules.html

Laquo; Evidence Based Marketing. The Christmas post ». December 09, 2009. This is a subject getting increasing conversation time on various blogs. One of the consistent challenges is to avoid visualisation for the sake of it. In thinking about our rule set I like very much Manuel Limas. Start with a question. The power of narrative. Do not glorify aesthetics. However in avoiding Limas points 6 and 10 Edward R Tufte. Authoritative source. Below is Tuftes own manifesto quoted from his excellent book. The i...

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Eat, drink and watch telly... - Run on Toast

http://runontoast.typepad.com/runontoast/2009/12/eat-drink-and-watch-telly.html

Laquo; Being creative with data - IPA event. Evidence Based Marketing ». December 04, 2009. Eat, drink and watch telly. Hello all. In case you hadnt noticed, its Christmas. And I really rather liked the Xmas tree that appeared in our reception the other day:. Ive just been told its the first piece of Point Of Sale ever produced by Rapier. And if you recognise the tree image thats because its being used everywhere at the minute. Top work from Griff, Matt and the studio legends. Posted by The Word Monkey.

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Being creative with data - IPA event - Run on Toast

http://runontoast.typepad.com/runontoast/2009/12/b.html

Laquo; I just called to say, 'nice suntan'. Eat, drink and watch telly. ». December 04, 2009. Being creative with data - IPA event. Link to a recent IPA event. I helped to organise. Thanks again to all those who participated. Posted by Matt Harris. On December 04, 2009 at 11:27 AM in data. You can follow this conversation by subscribing to the comment feed. The comments to this entry are closed. Subscribe to this blog's feed. Eat, drink and watch telly. Being creative with data - IPA event.

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Marketing Libero

I am interested in how the proliferation of personal data and the multiplication of touch-points are changing the rules of marketing. June 25, 2010. Don't be fooled no one knows anything. At the start of my last year at Uni our Tutor articulated a hope for his students. He hoped by now, with our exposure to the subject matter (Human Geography - should you be interested! That we would realise how little we actually knew. I had a similar feeling reading Russell Davies. All things considered Im pretty excit...

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