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Marketing Measurement Today<i>Thoughts on solving the tough problems in measuring return on marketing</i>
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<i>Thoughts on solving the tough problems in measuring return on marketing</i>
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<i>Thoughts on solving the tough problems in measuring return on marketing</i>
marketingmeasurementtoday.blogspot.com
Marketing Measurement Today: Measurement Problems? Check Your Credibility Chain.
http://marketingmeasurementtoday.blogspot.com/2010/09/measurement-problems-check-your.html
Thoughts on solving the tough problems in measuring return on marketing. Tuesday, September 07, 2010. Check Your Credibility Chain. Which of the following is the biggest obstacle to better measurement of the payback on marketing investments? A) Lack of data. B) Low measurement skills. C) Drowning in a thousand metrics. D) Low credibility in the eyes of key stakeholders. First, measurement efforts must be seen to be aligned. Once aligned, the measurement effort needs to be seen as comprehensive. Every rel...
Marketing Measurement Today: A Simple Formula for Success
http://marketingmeasurementtoday.blogspot.com/2011/02/simple-formula-for-success.html
Thoughts on solving the tough problems in measuring return on marketing. Tuesday, February 15, 2011. A Simple Formula for Success. A reporter recently asked me what I’d learned across several hundred marketing measurement projects in the past 10 years. Rather than spew out the usual rash of BS, I asked if I could call her back with a thoughtful answer. Here’s what I came up with:. For those of you not into algebra, the meaning is simple:. Seriously, you’re going to spend all that money on advertisi...
Marketing Measurement Today: Measuring Corporate Reputation Without Putting your Head on the Chopping Block
http://marketingmeasurementtoday.blogspot.com/2011/02/measuring-corporate-reputation-without.html
Thoughts on solving the tough problems in measuring return on marketing. Tuesday, February 01, 2011. Measuring Corporate Reputation Without Putting your Head on the Chopping Block. Like brand equity, corporate reputation. Asset that has some very tangible. So how do you measure the payback on the next. Investment you might make in seeking to enhance that reputation? Here’s an example…. So when all these indicators respond positively, Company A tells the CEO that “The campaign was a huge success! Increasi...
Marketing Measurement Today: Catching Lightning in a Bottle
http://marketingmeasurementtoday.blogspot.com/2010/08/catching-lightning-in-bottle.html
Thoughts on solving the tough problems in measuring return on marketing. Tuesday, August 03, 2010. Catching Lightning in a Bottle. What do these great marketing breakthroughs have in common? 8226; MasterCard “priceless”. 8226; Energizer bunny. 8226; “Got Milk? Yet of all the marketing jargon that’s penetrated our brains, I think the concept of the “breakthrough idea” may be one of the most dangerous. Would we all love to have one? Sure When one comes along, can it revolutionize our business? True, most o...
Marketing Measurement Today: Dashboards - Huge Value or Big Expense?
http://marketingmeasurementtoday.blogspot.com/2010/08/dashboards-huge-valueor-big-expense.html
Thoughts on solving the tough problems in measuring return on marketing. Tuesday, August 10, 2010. Dashboards - Huge Value or Big Expense? Having “ written the book. And finally, start with metrics which CAN be measured today (the pragmatist approach) instead of envisioning the spectrum of things which SHOULD be measured (the visionary approach), and force some amount of new learning exploration right from the start. Without this stretch exercise, many dashboards are started with no prospect of new i...
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narrativemarketingnow.blogspot.com
NARRATIVE MARKETING: SKETCHBOOK STORYTELLING: PEER INSIDE AND STAY A WHILE
http://narrativemarketingnow.blogspot.com/2014/04/sketchbook-storytelling-come-inside-and.html
Thursday, April 3, 2014. SKETCHBOOK STORYTELLING: PEER INSIDE AND STAY A WHILE. An artist's sketchbook can read like a personal journal. These pages got me thinking . what a great approach for telling brand stories - in print or digitally. Who could resist spending time snooping around? The art is totally engaging and I especially like the way the copy is broken into bits and bites. Posted by Gerry Casanova. Subscribe to: Post Comments (Atom). Subscribe in a reader. Adobe digital publishing suite. Free p...
narrativemarketingnow.blogspot.com
NARRATIVE MARKETING: 5/4/14 - 5/11/14
http://narrativemarketingnow.blogspot.com/2014_05_04_archive.html
Sunday, May 4, 2014. 8 Essentials for Effective Brand Storytelling. Effective brand stories engage people in ways that drive real business results. According to Bernie Thiel, a marketing consultant and partner at the firm Corporate Narratives Group. Effective brand stories possess these characteristics:. 8211; Show that you know your audience - what inspires them as well as their needs and struggles. 8211; Artful selling touches the consumer's head and heart. 8211; Great brand stories educate and. This b...
narrativemarketingnow.blogspot.com
NARRATIVE MARKETING: 4/6/14 - 4/13/14
http://narrativemarketingnow.blogspot.com/2014_04_06_archive.html
Saturday, April 12, 2014. Billboard Effect: Sweeping Montage Puts a Human Face on Poverty in Rio’s Favelas. French photographer JR shoots provocative. Black-and-white photos, enlarges them to. Then cuts and pastes. Them into sweeping narratives. Funny how the digital age has redefined terms like “billboard,” “cut and paste,” and “posting.” For our purposes here their meaning is strictly old-school and low-tech. For one project JR. Images such as these need no written explanation. Listen to this audio int...
narrativemarketingnow.blogspot.com
NARRATIVE MARKETING: 6/5/11 - 6/12/11
http://narrativemarketingnow.blogspot.com/2011_06_05_archive.html
Monday, June 6, 2011. Katie Couric sees new ABC talk show bridging broadcast and digital storytelling. The ink is barely dry on Katie Couric's contact with Disney/ABC for a talk show that will debut next year, but her recent interview with Hollywood Reporter. Reveals that digital storytelling will be part of the program. Posted by Gerry Casanova. Links to this post. Labels: katie couric; disney/abc; new talk shows 2012. Subscribe to: Posts (Atom). Subscribe in a reader. Adobe digital publishing suite.
narrativemarketingnow.blogspot.com
NARRATIVE MARKETING: 7/3/11 - 7/10/11
http://narrativemarketingnow.blogspot.com/2011_07_03_archive.html
Thursday, July 7, 2011. Two cancelled ABC soaps will continue as multi-platform stories produced for the web. Reports that canceled soap operas "All My Children" and "One Life to Live," will have a new home - not on television but on the Internet, mobile phones and other online formats. ABC said it has licensed the two staples of daytime dramas to Prospect Park, a Los Angeles-based production company, in a multi-platform. That "enables the soaps' storylines to continue after their run on ABC is over.".
narrativemarketingnow.blogspot.com
NARRATIVE MARKETING: 3/3/13 - 3/10/13
http://narrativemarketingnow.blogspot.com/2013_03_03_archive.html
Monday, March 4, 2013. PINTEREST: VISUAL INSPIRATION THAT SELLS. Product marketing requires lots of hard-sell. Make the pitch, nab the sale. But the art of brand marketing takes finesse and visual storytelling is a great way to sell ever so softly. The photo sharing site Pinterest makes it simple to curate a pictorial environment where visitors can stop by, soak up some imagery, and leave feeling excited to buy. Peruse the “Eat Your Veggies”. Posted by Gerry Casanova. Links to this post. Clicker.com;...
Thoughts about words: March 2006
http://mm-words.blogspot.com/2006_03_01_archive.html
View my complete profile. Communication and Skills. Methods, Models and Theory. BCG Matrix - Dogs, Stars, Cows, Questin Marks. Thursday, March 16, 2006. Эккаунт плэннинг - А как же диффренцирование? Только идентичные продукты идентичных брэндов удовлетворяют одинаковые потребности. И продукт и брэнд дифференцирует потребность. Например, - хочу крепкий кофе в зеленой банке, обещающий тепло и уют. Против - хочу мягкий кофе в розовой банке, обещающий удовольствие помечтать об экзотических странах. Consumers...
narrativemarketingnow.blogspot.com
NARRATIVE MARKETING: 4/20/14 - 4/27/14
http://narrativemarketingnow.blogspot.com/2014_04_20_archive.html
Friday, April 25, 2014. Google Street Views juxtaposed with historical paintings unite past and present. I admire a well-crafted visual that speaks volumes. Check out this. Series by British collage artist Halley. Whose images create a fascinating moment in time travel by superimposing historical paintings onto present day Google Street Views. Painting: Night view of. Saruwaka Street (1856) by. Hiroshige . Photo: This view south in. Asakusa , Tokyo, is in an area nearly destroyed in 1923, by the Great.
narrativemarketingnow.blogspot.com
NARRATIVE MARKETING: Billboard Effect: Sweeping Montage Puts a Human Face on Poverty in Rio’s Favelas
http://narrativemarketingnow.blogspot.com/2014/04/billboard-effect-sweeping-montage-puts.html
Saturday, April 12, 2014. Billboard Effect: Sweeping Montage Puts a Human Face on Poverty in Rio’s Favelas. French photographer JR shoots provocative. Black-and-white photos, enlarges them to. Then cuts and pastes. Them into sweeping narratives. Funny how the digital age has redefined terms like “billboard,” “cut and paste,” and “posting.” For our purposes here their meaning is strictly old-school and low-tech. For one project JR. Images such as these need no written explanation. Listen to this audio int...
marketing-interactive.blogspot.com
marketing-interactive: October 2008
http://marketing-interactive.blogspot.com/2008_10_01_archive.html
Interactive marketing real estate marketing content and conversion by Charles Warnock. Monday, October 20, 2008. Six tricks: Keep marketing content on track. For all types of marketers, the true north of actionable content has always been to make it relevant and deliver it to the right audience at the right time. These same principles apply across platforms, whether content is distributed through Weblogs, streaming media or podcasts. Keep it in order:. Now's the Time to Buy. Free Special Report today.
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Thoughts on solving the tough problems in measuring return on marketing. Tuesday, May 24, 2011. Marketing Mix Model Masochist. I’ll be honest — I’ve gone back and forth over the years on the value of marketing mix models, all the time seeking to understand where, when, and how they add the most value to marketing managers looking for insight into more effective and efficient marketing. I think I’ve seen all the warts:. I’ve also heard some sophisticated marketers who have long used these tools ques...
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