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How to Beat Your Competition without Undercutting Them on Price | The Marketing Spark

https://themarketingspark.com/2015/11/11/how-to-beat-your-competition-without-undercutting-them-on-price

How to Beat Your Competition without Undercutting Them on Price. November 11, 2015. By The Marketing Spark. This is a tale of two beauty salons. My family and I are lucky to live in a building adjacent to a mall that serves almost all our needs. When we moved to this new city, we specifically chose our apartment based on the convenience of the facilities around it. I can’t begin to tell you how nice it is to live right next door to a mall. I quickly realized that TNS outshines N*Style on every aspect of ...

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Advertising | The Marketing Spark

https://themarketingspark.com/category/advertising

These posts cover topics related to advertising strategies and tips. Can salt be remarkable? November 26, 2016. By The Marketing Spark. How do you make a commodity product like salt stand out from the crowd? Continue reading →. Garbage in, garbage out: the importance of the creative brief. July 23, 2016. By The Marketing Spark. 8216;Tis the Season to Be Tactful. July 2, 2016. By The Marketing Spark. ATL, BTL, OTL – what’s with all the abbreviations? March 26, 2016. By The Marketing Spark. March 13, 2016.

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Garbage in, garbage out: the importance of the creative brief | The Marketing Spark

https://themarketingspark.com/2016/07/23/garbage-in-garbage-out-the-importance-of-the-creative-brief

Garbage in, garbage out: the importance of the creative brief. July 23, 2016. By The Marketing Spark. If you want to avoid wasting both your and your creative team’s time, here are my top tips for putting together a quality brief:. Offer visual or written references to what is swirling around in your head:. Generally helps to get my idea across. This is one tip I would urge you to always apply. Nothing is more effective at explaining a project than one on one meetings. Meetings shouldn’t re...The next ti...

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Don’t Let Employees Sabotage Your Protocols | The Marketing Spark

https://themarketingspark.com/2016/03/12/dont-let-employees-sabotage-your-protocols

Don’t Let Employees Sabotage Your Protocols. March 12, 2016. By The Marketing Spark. Within hours of getting my nails done, the polish began to chip. I had not done anything out of the ordinary. It was clear that this was a result of the nail polish being past its expiry date. Less than 24 hours after I had “treated” myself to this manicure, 3 of my nails were completely bare as the polish had actually fully peeled off. I’ll pay for it! What is the Opposite of Remarkable? Enter your comment here. You are...

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Three Ways to Lose a Client Pitch | The Marketing Spark

https://themarketingspark.com/2015/10/13/three-ways-to-lose-a-client-pitch

Three Ways to Lose a Client Pitch. October 13, 2015. By The Marketing Spark. Most marketers, myself included, get approached on a daily basis by numerous boutique agencies pitching their work and offering their services. As a client, we open the door to less than 10% of those whose approach us, and we only work with 10% of this 10%. Here are three reasons why such a small percentage of these pitches are successful. Our “clients”. Text, text and more text. So who DO we hire? One of the best approaches I’v...

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Digital | The Marketing Spark

https://themarketingspark.com/category/digital

These posts cover topics related to digital marketing strategies and tips, including SEO, SEM, and social media marketing. Can salt be remarkable? November 26, 2016. By The Marketing Spark. How do you make a commodity product like salt stand out from the crowd? Continue reading →. 3 Lessons Brands Can Learn from the Chewbacca Mom. May 26, 2016. By The Marketing Spark. What can brands learn from the overnight internet star? Continue reading →. Astrolabs Digital Marketing Courses. March 5, 2016. By Barry L...

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Branding | The Marketing Spark

https://themarketingspark.com/category/branding

These posts cover topics related to branding and positioning strategies and tips. Can salt be remarkable? November 26, 2016. By The Marketing Spark. How do you make a commodity product like salt stand out from the crowd? Continue reading →. Big project wrap up! June 26, 2016. By The Marketing Spark. It’s been a MANIC few months with my consultation clients hence the minimal blogging – sorry! Why Meat Co.’s Bathroom Signs Matter (and Yours Do Too). January 1, 2016. By The Marketing Spark. December 24, 2015.

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Content Marketing – Egyptian Style | The Marketing Spark

https://themarketingspark.com/2016/02/19/content-marketing-egyptian-style

Content Marketing – Egyptian Style. February 19, 2016. By The Marketing Spark. I visited Egypt for the first time last week to celebrate the marriage of a very dear family member. Based on stories from friends and family, I had a vague idea of what to expect when we arrived in terms of tourism and traffic. I was unprepared, however, to meet some of the best and most unconventional marketers ever during my 4 short days there. 8220;Of course we can provide you with this famous oil, madam,” he smoothl...

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Public Relations | The Marketing Spark

https://themarketingspark.com/category/public-relations

Category Archives: Public Relations. These posts cover topics related to public relations strategies and tips. Should Agencies Refuse to Do Spec Work during Pitches? November 6, 2015. By The Marketing Spark. Spec work is any kind of creative work that clients request to be submitted prior to actually signing an agency. A Canadian ad agency is campaigning for this industry practice to be stopped in this hilarious video. Continue reading →. Three Ways to Lose a Client Pitch. October 13, 2015. Can salt be r...