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The MarketingMog Blog | marketingmog.blogspot.com Reviews

https://marketingmog.blogspot.com

The Marketing Mog Blog is brought to you by Sam Bridger Consulting (www.sambridger.com).

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1

The MarketingMog Blog: November 2011

http://marketingmog.blogspot.com/2011_11_01_archive.html

The Marketing Mog Blog is brought to you by Sam Bridger Consulting (www.sambridger.com). Thursday, November 24, 2011. Thanks(giving) for UK Media. Hackgate, The Levenson enquiry…. The UK tabloids have received a well-deserved kicking this year. But as it’s Thanksgiving Day today, I think we should put aside the bad news and count our blessings. It’s hard to even find the quality programming amongst all the dross, and almost impossible to watch it when you do. There is no ‘national’ press. But it was a di...

2

The MarketingMog Blog: February 2012

http://marketingmog.blogspot.com/2012_02_01_archive.html

The Marketing Mog Blog is brought to you by Sam Bridger Consulting (www.sambridger.com). Wednesday, February 29, 2012. A Lack of Budget Can Drive Innovation. Last week, I had the pleasure of attending a presentation by Professor Keith Stoughton from MK University. Prof Stoughton has the daunting task of building a new university fit for a dynamic, modern city in the 21. Originally, the plan was for a traditional campus with all the usual facilities and associated status. In my career, I’ve managed ...

3

The MarketingMog Blog: Twitter: FOMO or a trip to Yo Sushi?

http://marketingmog.blogspot.com/2012/03/twitter-fomo-or-trip-to-yo-sushi.html

The Marketing Mog Blog is brought to you by Sam Bridger Consulting (www.sambridger.com). Wednesday, March 14, 2012. Twitter: FOMO or a trip to Yo Sushi? Twitter is without doubt a fantastic invention, although it can also be fantastically annoying, as we all know. Normally, I’ll pick up my phone to catch up on my timeline when there’s a bit of dead time to fill, but there’s always that moment of ‘how far back should I go? 8217;, when the innocent little “upload more tweets? 8221; question pops up. But st...

4

The MarketingMog Blog: Time for some Moral Marketing

http://marketingmog.blogspot.com/2012/02/time-for-some-moral-marketing.html

The Marketing Mog Blog is brought to you by Sam Bridger Consulting (www.sambridger.com). Friday, February 10, 2012. Time for some Moral Marketing. If you’ve read any of my previous blogs, you may well have spotted a bit of a recurring theme; my hope that businesses could be, well, just a bit nicer. So three cheers for Unilever and their recent announcement that marketing “needs to be noble again”. Wouldn’t that be nice? And as his case studies ably demonstrate, you can still be a wealth-generating capita...

5

The MarketingMog Blog: Who cares what the shareholders think?

http://marketingmog.blogspot.com/2012/06/who-cares-what-shareholders-think.html

The Marketing Mog Blog is brought to you by Sam Bridger Consulting (www.sambridger.com). Wednesday, June 20, 2012. Who cares what the shareholders think? Excessive executive pay has rightly been under the spotlight this year, and hot on the heels of the ‘Shareholder Spring’ is Business Secretary Vince Cable’s long-awaited review. The aim of transparency and approval is laudable, but the whole exercise is misguided. Who cares what the shareholders think? What about the staff and the customers? The danger ...

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