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Understanding the Customer

Sunday, 28 March 2010. Final reflection on blogging. A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary. Read more: http:/ techcrunch.com/2010/04/01/study-52-percent-of-bloggers-consider-themselves-journalists/#ixzz0mV2aQoux. Politicians have even joined the blogging world by working alongside bloggers to increase interest and communicate their policies. This is very important in the world of politics especially in...

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Understanding the Customer | marketingreallyrocks.blogspot.com Reviews
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Sunday, 28 March 2010. Final reflection on blogging. A blog (a contraction of the term web log) is a type of website, usually maintained by an individual with regular entries of commentary. Read more: http:/ techcrunch.com/2010/04/01/study-52-percent-of-bloggers-consider-themselves-journalists/#ixzz0mV2aQoux. Politicians have even joined the blogging world by working alongside bloggers to increase interest and communicate their policies. This is very important in the world of politics especially in...
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2 advantages of blogging
3 disadvantages of blogging
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7 social class
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Understanding the Customer | marketingreallyrocks.blogspot.com Reviews

https://marketingreallyrocks.blogspot.com

Sunday, 28 March 2010. Final reflection on blogging. A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary. Read more: http:/ techcrunch.com/2010/04/01/study-52-percent-of-bloggers-consider-themselves-journalists/#ixzz0mV2aQoux. Politicians have even joined the blogging world by working alongside bloggers to increase interest and communicate their policies. This is very important in the world of politics especially in...

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1

Understanding the Customer: Segmentation, targeting and positioning

http://marketingreallyrocks.blogspot.com/2010/03/segmentation-targeting-and-positioning.html

Saturday, 27 March 2010. Segmentation, targeting and positioning. Segmentation, targeting, and positioning are marketing tools used by a company to gain competitive advantage in the market. They help the company to differentiate its product offering from that of its competitors and ensure that the same reaches the exact market profile for which it is intended. Demographic segmentation consists of a wide variety of bases for subdividing markets, and each of these is now discussed:. 8226;Social class is po...

2

Understanding the Customer: October 2009

http://marketingreallyrocks.blogspot.com/2009_10_01_archive.html

Wednesday, 21 October 2009. Perception and the Decision Making Process. In week 3 the topic was Perception and The Decision Making Process. In groups we were asked to draw a word picture of an over 50 year old. We had to write words which we felt related to a typical person 50 . Our group choose to portray a man who was in his late 50's. Here is what we came up with. 8226; 50 years old. 8226; Receding hair line. 8226; Shops in Tesco. 8226; Saloon car. 8226; Watches Top Gear. 8226; Has a family. There are...

3

Understanding the Customer: Generational Marketing - Gen X

http://marketingreallyrocks.blogspot.com/2010/02/generational-marketing-gen-x.html

Friday, 19 February 2010. Generational Marketing - Gen X. Generation X " the cohort of consumers aged 18 - 29, who were profoundly affected by the economic recession of the early 1990's" Soloman. The top hit songs of the 1990's were;. Nirvana, Smells Like Teen Spirit 1991. U2, One 1991. Backstreet Boys, I Want It That Way 1999. I Will Always Love You 1992. Madonna, Vogue 1990. Sir Mix-A-Lot, Baby One More Time 1999. Britney Spears, Baby One More Time 1999. TLC, Waterfalls 1994. Gen X would have grown up ...

4

Understanding the Customer: Group Conformity

http://marketingreallyrocks.blogspot.com/2010/03/group-conformity.html

Friday, 26 March 2010. A group is two or more individuals who share a set of norms, have role relationships and experience interdependent behaviours. This is an interesting article on conformity, http:/ psychology.about.com/od/psychologyexperiments/a/conformityexper.htm. If someone does something or acts in a certain way, do you think you would follow as they lead or do what you think is correct? Watch the video below and you will be amazed what some people will do to fit in. With what they think a group...

5

Understanding the Customer: Over 50's Marketing

http://marketingreallyrocks.blogspot.com/2010/02/over-50s-marketing.html

Saturday, 20 February 2010. 2006 states 'By the year 2010, 20% of Europeans will be 62 or older. The fastest growing age segment can be explained by the aging of boomers, an increase in awareness of healthy lifestyles and nutrition, coupled with improved medical diagnoses and treatment.' This means that today the over 50's are a much larger target market for companies to attract. The following link shows how the population is changing over time http:/ news.bbc.co.uk/1/hi/uk/4045261.stm. Accounting for 17...

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Understanding the Customer

Sunday, 28 March 2010. Final reflection on blogging. A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary. Read more: http:/ techcrunch.com/2010/04/01/study-52-percent-of-bloggers-consider-themselves-journalists/#ixzz0mV2aQoux. Politicians have even joined the blogging world by working alongside bloggers to increase interest and communicate their policies. This is very important in the world of politics especially in...

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