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Commentaries and reviews concerning buyer behaviour and brand performance. Tuesday, November 08, 2005. Are pay TV channels like specialist magazines? Last year B&T magazine (20/9/04) asked if Australian pay TV channels are like specialist magazines. While this sounds plausible, it's actually a load of nonsense. Australian pay TV doesn't deliver different nor more involved TV audiences, it simply delivers smaller TV audiences. Regardless of what PayTV operators say in marketing trade publications, they do...

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Marketing Science | marketingscience.blogspot.com Reviews
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Commentaries and reviews concerning buyer behaviour and brand performance. Tuesday, November 08, 2005. Are pay TV channels like specialist magazines? Last year B&T magazine (20/9/04) asked if Australian pay TV channels are like specialist magazines. While this sounds plausible, it's actually a load of nonsense. Australian pay TV doesn't deliver different nor more involved TV audiences, it simply delivers smaller TV audiences. Regardless of what PayTV operators say in marketing trade publications, they do...
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Marketing Science | marketingscience.blogspot.com Reviews

https://marketingscience.blogspot.com

Commentaries and reviews concerning buyer behaviour and brand performance. Tuesday, November 08, 2005. Are pay TV channels like specialist magazines? Last year B&T magazine (20/9/04) asked if Australian pay TV channels are like specialist magazines. While this sounds plausible, it's actually a load of nonsense. Australian pay TV doesn't deliver different nor more involved TV audiences, it simply delivers smaller TV audiences. Regardless of what PayTV operators say in marketing trade publications, they do...

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Marketing Science: New Marketing Science Centre website

http://marketingscience.blogspot.com/2005/06/new-marketing-science-centre-website.html

Commentaries and reviews concerning buyer behaviour and brand performance. Tuesday, June 07, 2005. New Marketing Science Centre website. Contains a number of free articles, and complete listing of R&D Initiative. Posted by Byron Sharp at 5:09 AM. Hi, It amazes me to find the quality content that can be found on blogs and yours is a perfect example. I have a submit health article. Site It's pretty much a submit health article related resource. Come pay us a visit when you get time :-).

2

Marketing Science: Tesco cola is not the reason Tesco has been doing well lately

http://marketingscience.blogspot.com/2005/07/tesco-cola-is-not-reason-tesco-has.html

Commentaries and reviews concerning buyer behaviour and brand performance. Saturday, July 30, 2005. Tesco cola is not the reason Tesco has been doing well lately. Recently both Coles and Woolworths, the two dominant Australian supermarket chains (with combined share of more than 80%), announced a shift in strategy towards private labels. Coles has said that by 2007 30% of its sales will come from its own labels. Coles and Woolworths are now trying to mimic the strategy of most/all of the UK supermarkets.

3

Marketing Science: More misguided loyalty programs

http://marketingscience.blogspot.com/2005/01/more-misguided-loyalty-programs.html

Commentaries and reviews concerning buyer behaviour and brand performance. Thursday, January 27, 2005. More misguided loyalty programs. In a previous post. I commented on Coles Myer's misguided new loyalty program. Now I read that they have hired Tom Lemke a former Kmart US executive in charge of loyalty programs. One hopes he will bring new knowledge to the company, but I doubt it. More likely he will consolidate blind faith in loyalty initiatives. And today I read. Posted by Byron Sharp at 4:38 AM.

4

Marketing Science: Are pay TV channels like specialist magazines ?

http://marketingscience.blogspot.com/2005/11/are-pay-tv-channels-like-specialist.html

Commentaries and reviews concerning buyer behaviour and brand performance. Tuesday, November 08, 2005. Are pay TV channels like specialist magazines? Last year B&T magazine (20/9/04) asked if Australian pay TV channels are like specialist magazines. While this sounds plausible, it's actually a load of nonsense. Australian pay TV doesn't deliver different nor more involved TV audiences, it simply delivers smaller TV audiences. Regardless of what PayTV operators say in marketing trade publications, they do...

5

Marketing Science: A 5% drop in defection does not lead to 80%+ more profits

http://marketingscience.blogspot.com/2005/01/5-drop-in-defection-does-not-lead-to.html

Commentaries and reviews concerning buyer behaviour and brand performance. Wednesday, January 12, 2005. A 5% drop in defection does not lead to 80% more profits. Some of the most popular modern marketing myths come from the writing of Frederick Reichheld. In particular a famous article with Earl Sasser where, on the very first page they write:. Companies can boost profits by almost 100% by retaining just 5% more of their customers. And yet it is a grossly (and rather obviously) misleading line.

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A Marketing Blog by Marketing Journal: May 2014

http://www.marketingjournalblog.com/2014_05_01_archive.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Wednesday, May 21, 2014. Search Marketing Attribution – % Of Non-Brand Keywords Drive Branded Keywords Conversions/Sales? List some of these examples:. In the “ Last Interaction. 8221; attribution model, the last touch point - in this case the Email channel. 8221; attri...

marketingjournalblog.com marketingjournalblog.com

A Marketing Blog by Marketing Journal: Google Quality Score Misconceptions

http://www.marketingjournalblog.com/2012/12/google-quality-score-misconceptions.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Saturday, December 29, 2012. Google Quality Score Misconceptions. 1 There should be ads on all results pages. 2 No competitors means cheap traffic. 3 Using different match types can improve your Quality Score. 4 A higher ad position results in higher Quality Score.

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A Marketing Blog by Marketing Journal: 10 secrets of the stinking rich

http://www.marketingjournalblog.com/2007/07/10-secrets-of-stinking-rich.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Wednesday, July 18, 2007. 10 secrets of the stinking rich. Wanna get stinkin rich? SmartCompany.com.au has an article today telling you the 10 ways to get dirty stinkin' rich. Be prepared to work and work and work. Be a serial entrepreneur. Seven Network boss Kerry Stok...

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A Marketing Blog by Marketing Journal: Sales People are the Voice of the Market

http://www.marketingjournalblog.com/2007/05/sales-people-are-voice-of-market.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Thursday, May 24, 2007. Sales People are the Voice of the Market. Wow nice blog.Ill be visiting your site again to gather some more valuable information.thanks. Adult Toys. This comment has been removed by the author. This comment has been removed by the author. The Gen...

marketingjournalblog.com marketingjournalblog.com

A Marketing Blog by Marketing Journal: January 2013

http://www.marketingjournalblog.com/2013_01_01_archive.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Saturday, January 12, 2013. Google Adwords Usage Matrix. An interesting graph showing the different Google adwords marketing usage matrix dashboard on the following targeting, features or extensions currently available within adwords advertising:. Links to this post.

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A Marketing Blog by Marketing Journal: 13 Useful Marketing Theories

http://www.marketingjournalblog.com/2005/11/13-useful-marketing-theories.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Thursday, November 10, 2005. 13 Useful Marketing Theories. Has a list of 10 marketing theories that are useful for marketers and businesses. I have added 3 more to make it 13. Value Innovation and The Value Curve. Porter's Five Forces of Competition Framework. I effortl...

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A Marketing Blog by Marketing Journal: How to Market Services Successfully?

http://www.marketingjournalblog.com/2005/11/how-to-market-services-successfully.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Monday, November 14, 2005. How to Market Services Successfully? So what are the 4 characteristics of services. The service cannot be touched or viewed, so it is difficult for clients to tell in advance what they will be getting:. Unused capacity cannot be stored for fut...

marketingjournalblog.com marketingjournalblog.com

A Marketing Blog by Marketing Journal: January 2014

http://www.marketingjournalblog.com/2014_01_01_archive.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Sunday, January 19, 2014. Biggest Display Advertising Network in Australia. Display Advertising - The way advertising was meant to work. Reach your customers at their moment of relevance. The rest of the time— 95%. 8212;is spent experiencing content. This 95%. In AU, th...

marketingjournalblog.com marketingjournalblog.com

A Marketing Blog by Marketing Journal: January 2012

http://www.marketingjournalblog.com/2012_01_01_archive.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Saturday, January 07, 2012. What Is The Average Bounce Rate? Many customers and people have asked me these questions before: “What is the average bounce rate of websites”? 8220;Is my bounce rate good or bad”? Actually, what is exactly bounce rate? Rb = Bounce rate.

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A Marketing Blog by Marketing Journal: Difference between traditional and modern marketing

http://www.marketingjournalblog.com/2005/08/difference-between-traditional-and.html

A Marketing Blog by Marketing Journal. A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics. Wednesday, August 31, 2005. Difference between traditional and modern marketing. The difference between traditional marketing and modern marketing put forward by the authors. Try searching for 'attraction marketing' in Google to start with:. This comment has been remove...

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Commentaries and reviews concerning buyer behaviour and brand performance. Tuesday, November 08, 2005. Are pay TV channels like specialist magazines? Last year B&T magazine (20/9/04) asked if Australian pay TV channels are like specialist magazines. While this sounds plausible, it's actually a load of nonsense. Australian pay TV doesn't deliver different nor more involved TV audiences, it simply delivers smaller TV audiences. Regardless of what PayTV operators say in marketing trade publications, they do...

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