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Marketing Thinker's Blog

This Blog is created to share my years of marketing experience as well as best marketing resources available anywhere which I come across. Also I invite all the marketing thinkers to share their views on Marketing and Branding techniques.

http://marketingthinker.blogspot.com/

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Marketing Thinker's Blog | marketingthinker.blogspot.com Reviews
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This Blog is created to share my years of marketing experience as well as best marketing resources available anywhere which I come across. Also I invite all the marketing thinkers to share their views on Marketing and Branding techniques.
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posted by,anurag kumar,2 comments,4 internet use,no comments,marketing during recession,benefits,few points,check validity,capture everyone,backup data,older posts,blog archive,october,about me
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Marketing Thinker's Blog | marketingthinker.blogspot.com Reviews

https://marketingthinker.blogspot.com

This Blog is created to share my years of marketing experience as well as best marketing resources available anywhere which I come across. Also I invite all the marketing thinkers to share their views on Marketing and Branding techniques.

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marketingthinker.blogspot.com marketingthinker.blogspot.com
1

Marketing Thinker's Blog: November 2008

http://marketingthinker.blogspot.com/2008_11_01_archive.html

Monday, November 24, 2008. Smart marketing key in times of slowdown. 8220;Spending on marketing is critical during a slowdown. In such times, companies should become smart marketers, focusing on brand building rather than boosting sales promotional activities. The brand building effort during slowdown pays off when the economy revives.". In my view company should not stop the marketing spend but spend it efficiently. Friday, November 21, 2008. Blue Ocean marketing strategy. Ans: In terms of customers, BO...

2

Marketing Thinker's Blog: December 2008

http://marketingthinker.blogspot.com/2008_12_01_archive.html

Monday, December 29, 2008. Recession: Test of value and character. It’s a natural response—and a huge mistake. Yes, a crisis has a way of concentrating the mind. Economic crises tend to focus the minds of business leaders on inputs: labor costs, capital spending, marketing budgets. My one plea to leaders in 2009 is that they not lose focus on the most critical output of their organization—the strength of its bonds to customers. For years now, as I have address executive audiences around the word, I have ...

3

Marketing Thinker's Blog: Blue Ocean marketing strategy

http://marketingthinker.blogspot.com/2008/11/blue-ocean-marketing-strategy.html

Friday, November 21, 2008. Blue Ocean marketing strategy. Question: What are the key principles of Blue Ocean Strategy? Q: How is BOS similar to or different from marketing strategy? In terms of competition, both traditional marketing strategy and BOS need to compete, however, traditional marketing strategy aims to beat existing competition by gaining market shares while BOS tries to create new value to make existing competition irrelevant. Q: Does my company/business really need this Blue Ocean strategy?

4

Marketing Thinker's Blog: Recession: Test of value and character

http://marketingthinker.blogspot.com/2008/12/recession-test-of-value-and-character.html

Monday, December 29, 2008. Recession: Test of value and character. It’s a natural response—and a huge mistake. Yes, a crisis has a way of concentrating the mind. Economic crises tend to focus the minds of business leaders on inputs: labor costs, capital spending, marketing budgets. My one plea to leaders in 2009 is that they not lose focus on the most critical output of their organization—the strength of its bonds to customers. For years now, as I have address executive audiences around the word, I have ...

5

Marketing Thinker's Blog: Building and Maintaining an Effective Database Marketing System

http://marketingthinker.blogspot.com/2008/12/building-and-maintaining-effective.html

Friday, December 5, 2008. Building and Maintaining an Effective Database Marketing System. Today's fast moving economy demands that enterprises leverage database marketing techniques efficiently to drive corporate revenue, profits, and brand awareness among customers and prospects. A well-structured and maintained database is the most valuable tool in a company's marketing arsenal. Good People and Good Systems = Good Database. Update time to time. Build on different parameters. Web 20=Marketing 2.0.

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Monday, December 29, 2008. Recession: Test of value and character. It’s a natural response—and a huge mistake. Yes, a crisis has a way of concentrating the mind. Economic crises tend to focus the minds of business leaders on inputs: labor costs, capital spending, marketing budgets. My one plea to leaders in 2009 is that they not lose focus on the most critical output of their organization—the strength of its bonds to customers. For years now, as I have address executive audiences around the word, I have ...

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