MARKETINGWHIMS.BLOGSPOT.COM

Marketing Whims

Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means. Sunday, July 08, 2007. This Blog Has Been Discontinued. Thanks for finding this site. but it's no longer being maintained. Please check out Marketing ROI: Whims From Ron Shevlin. Ron Shevlin, 12:35 PM link. Wednesday, April 26, 2006. Brokerages Have An Image Problem. I have not spoken to anyone lately who's had anything good to say about their travel experience - particulary with the airlines. Competing on investment performance...

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Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means. Sunday, July 08, 2007. This Blog Has Been Discontinued. Thanks for finding this site. but it's no longer being maintained. Please check out Marketing ROI: Whims From Ron Shevlin. Ron Shevlin, 12:35 PM link. Wednesday, April 26, 2006. Brokerages Have An Image Problem. I have not spoken to anyone lately who's had anything good to say about their travel experience - particulary with the airlines. Competing on investment performance...

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3 whim

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6 financial firms measure

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Marketing Whims | marketingwhims.blogspot.com Reviews

https://marketingwhims.blogspot.com

Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means. Sunday, July 08, 2007. This Blog Has Been Discontinued. Thanks for finding this site. but it's no longer being maintained. Please check out Marketing ROI: Whims From Ron Shevlin. Ron Shevlin, 12:35 PM link. Wednesday, April 26, 2006. Brokerages Have An Image Problem. I have not spoken to anyone lately who's had anything good to say about their travel experience - particulary with the airlines. Competing on investment performance...

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marketingwhims.blogspot.com

1

Marketing Whims: The One Number Is The Wrong Number

http://marketingwhims.blogspot.com/2006/04/one-number-is-wrong-number_19.html

Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means. Wednesday, April 19, 2006. The One Number Is The Wrong Number. In his Harvard Business Review article The One Number You Need to Grow, loyalty guru Fred Reichheld suggested that the best predictor of a firm’s top-line growth could be captured by the results of a single survey question: Would you recommend this company to a friend? Let’s say a bank changes its customer satisfaction measurement mechanisms to capture this one numbe...

2

Marketing Whims: This Blog Has Been Discontinued

http://marketingwhims.blogspot.com/2007/07/this-blog-has-been-discontinued.html

Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means. Sunday, July 08, 2007. This Blog Has Been Discontinued. Thanks for finding this site. but it's no longer being maintained. Please check out Marketing ROI: Whims From Ron Shevlin. Ron Shevlin, 12:35 PM. View my complete profile.

3

Marketing Whims: Fuzzy Math

http://marketingwhims.blogspot.com/2006/04/fuzzy-math.html

Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means. Monday, April 17, 2006. Reports that, according to ComScore Networks, Bank of America serves 38% of all Americans who bank online. So is ComScore trying to say that, between them, Chase, Citi, Wachovia, Washington Mutual, Wells Fargo, and the HUNDREDS of other banks offering online banking only serve 62% of US online bankers? No way. ComScore better go back and re-calculate those numbers. Ron Shevlin, 8:52 AM.

4

Marketing Whims: The Missing Leg Of The Marketing Stool

http://marketingwhims.blogspot.com/2006/04/missing-leg-of-marketing-stool.html

Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means. Saturday, April 01, 2006. The Missing Leg Of The Marketing Stool. In a March 2006 Harvard Business Review. Article titled Knowing What to Sell, When, and to Whom, the authors state that direct marketers typically make two calculations: 1) the likelihood that a customer will choose a particular product, and 2) the probability that a customer will make a purchase at a given time. Look at the math: If marketers predict both product...

5

Marketing Whims: March 2006

http://marketingwhims.blogspot.com/2006_03_01_archive.html

Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means. Saturday, March 25, 2006. Roget's Thesaurus says that it's an inclination, vision, passing thought, or fool notion. But it's also an acronym for WHat It Means. And that's what I hope to discuss here - what all the changes going on in the world of financial services means to consumers and marketers. Thanks in advance for reading, and for ranting back at me. Ron Shevlin, 8:38 AM link. View my complete profile.

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Marketing Whims

Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means. Sunday, July 08, 2007. This Blog Has Been Discontinued. Thanks for finding this site. but it's no longer being maintained. Please check out Marketing ROI: Whims From Ron Shevlin. Ron Shevlin, 12:35 PM link. Wednesday, April 26, 2006. Brokerages Have An Image Problem. I have not spoken to anyone lately who's had anything good to say about their travel experience - particulary with the airlines. Competing on investment performance...

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