marketphilosophy.blogspot.com

Market philosophy

Monday, February 9, 2009. Colors - Khataro Ke Khiladi (Direct Response Advertising). Is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. Saturday, February 7, 2009. While most peo...

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Market philosophy | marketphilosophy.blogspot.com Reviews

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Monday, February 9, 2009. Colors - Khataro Ke Khiladi (Direct Response Advertising). Is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. Saturday, February 7, 2009. While most peo...

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Market philosophy | marketphilosophy.blogspot.com Reviews

https://marketphilosophy.blogspot.com

Monday, February 9, 2009. Colors - Khataro Ke Khiladi (Direct Response Advertising). Is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. Saturday, February 7, 2009. While most peo...

INTERNAL PAGES

marketphilosophy.blogspot.com

1

Market philosophy: Airline Customer Segmentation

http://marketphilosophy.blogspot.com/2009/01/airline-customer-segmentation.html

Tuesday, January 20, 2009. Segmentation can be done on basis of consumer like Corporate, Institutional or General public. When advertising in TOI(pg 3) we can conclude that they have chosen their segment as General public. Now lets discuss target audience for Kingfisher and SpiceJet based on their ads. One time flyer i.e. those who do not travel regularly. Low cost Indian airline. Reason: Just by the scheme we can predict that they are targeting frequent flyer. Subscribe to: Post Comments (Atom).

2

Market philosophy: January 2009

http://marketphilosophy.blogspot.com/2009_01_01_archive.html

Tuesday, January 20, 2009. Segmentation can be done on basis of consumer like Corporate, Institutional or General public. When advertising in TOI(pg 3) we can conclude that they have chosen their segment as General public. Now lets discuss target audience for Kingfisher and SpiceJet based on their ads. One time flyer i.e. those who do not travel regularly. Low cost Indian airline. Reason: Just by the scheme we can predict that they are targeting frequent flyer. Monday, January 19, 2009. Here is the Print...

3

Market philosophy: E-Bikes Branding

http://marketphilosophy.blogspot.com/2009/02/e-bikes-branding.html

Wednesday, February 4, 2009. E-bike a word which was not familiar is now well know to us. The segment in two wheeler which was nothing few years back is now gaining momentum. Features of E-bike and Scooters. Electric bikes or scooters, light in weight, trendy, efficient and eco-friendly, are becoming potent alternative to the conventional two-wheelers and the Electric two-wheeler industry in India is developing at rapid speed. Have a look at the unavoidable advantages of Electric Bikes and Scooters :.

4

Market philosophy: August 2007

http://marketphilosophy.blogspot.com/2007_08_01_archive.html

Sunday, August 19, 2007. After Top Raman its ITC product PASTS from Sunfeast who will try to take over the Nestlai product Maggi. As per as the history which I have got about Pasta, oh! Research conducted by ITC shows that mothers nowadays are looking for newer and innovative evening snack options for their children. Pasta is gaining popularity in the Indian market. Research also indicates that women are aware about Pasta but find the cooking process of Pasta tedious and cumbersome. ITC's inn...ITC Limit...

5

Market philosophy: Colors - Khataro Ke Khiladi (Direct Response Advertising)

http://marketphilosophy.blogspot.com/2009/02/colors-khataro-ke-khiladi-direct.html

Monday, February 9, 2009. Colors - Khataro Ke Khiladi (Direct Response Advertising). Is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. Http:/ www.sqiar.com/services/tabl...Decem...

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Market philosophy

Monday, February 9, 2009. Colors - Khataro Ke Khiladi (Direct Response Advertising). Is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. Saturday, February 7, 2009. While most peo...

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