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About B2B Copywriting | Insights into the Craft of B2B CopywritingInsights into the Craft of B2B Copywriting
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Insights into the Craft of B2B Copywriting
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About B2B Copywriting | Insights into the Craft of B2B Copywriting | markitek.wordpress.com Reviews
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Insights into the Craft of B2B Copywriting
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May | 2013 | About B2B Copywriting
https://markitek.wordpress.com/2013/05
Insights into the Craft of B2B Copywriting. Monthly Archives: May 2013. B2B Messages: Just the Facts Ma’am. May 17, 2013. What are your areas of expertise? Whatever it is, put it in the front of your mind for a moment to answer a question. Within your areas of expertise, what marketing … Continue reading →. Six Tips on Hiring a Technology Copywriter. About Agencies, Content and Tech Marketing. B2B Content and Those Stubborn Ground-in Stains. B2B Marketing Is Harder than B2C Marketing. On Look It Up.
January | 2014 | About B2B Copywriting
https://markitek.wordpress.com/2014/01
Insights into the Craft of B2B Copywriting. Monthly Archives: January 2014. Whither Thou Thinkest . . . Finding Topics for Thought Leadership Content. January 13, 2014. Marketers grapple with finding topics for their thought leadership content, especially once they get the first couple (the easy ones such as Best Practices ) under their belts. I thought I’d share my approach. My clients come to me with a subject … Continue reading →. Six Tips on Hiring a Technology Copywriter. Altamisal on Look It Up.
December | 2013 | About B2B Copywriting
https://markitek.wordpress.com/2013/12
Insights into the Craft of B2B Copywriting. Monthly Archives: December 2013. Sell Drill Bits Not Holes. December 3, 2013. Benefits bore the bullet points out of me. I’ve probably read more benefits lists than any other human being in history. For every project, I look through a lot of information including a ton of competitor content. And no matter what … Continue reading →. Six Tips on Hiring a Technology Copywriter. About Agencies, Content and Tech Marketing. B2B Marketing Is Harder than B2C Marketing.
Limited Time Only–Free Elevator or Landing Page Content–While Supplies Last Only | About B2B Copywriting
https://markitek.wordpress.com/2013/04/28/limited-time-only-free-elevator-or-landing-page-content-while-supplies-last-only/comment-page-1
Insights into the Craft of B2B Copywriting. The Value of Copywriters. B2B Messages: Just the Facts Ma’am →. Limited Time Only–Free Elevator or Landing Page Content–While Supplies Last Only. April 28, 2013. Here’s something for nothing. Perfectly suitable for landing pages, elevator speeches, or a wealth of other important message elements. Now, how easy was that? All right. It’s a trick. If that sounded at all good to you, like something you could work with, think again. I was running marketing for a com...
About B2B Copywriting | Insights into the Craft of B2B Copywriting | Page 2
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Insights into the Craft of B2B Copywriting. Newer posts →. Why I Love Buzzwords. February 3, 2014. In Praise of Clichés. It’s the season for all the Best and Worst lists of last year. In the copywriting world, one of the big boys is Worst Buzzwords of 2013. No more “Big Data”! No more “Curate”! No more “Cloud”! Well, not me. We’re messengers. Our audiences sit at Steelcase desks with a bunch of stuff to do. They want the message fast, and they’re unwilling to give us a lot of time to deliver it&#...Buzzw...
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Copywriting Workshop
http://www.markitek.com/workshop.htm
Here are some of the learning objectives of the workshop:. Understand the role each content type plays in the selling process. Strengthen techniques that accelerate content development. Create flexibly standard structures and styles for each type of content you build. Develop ways to reduce the length and number of review cycles. Learn how to ensure content is accurate as well as articulate. Half- or full-day workshops for five to ten participants. Delivered on site or through collaboration technology.
Technology Marketing Content and Copywriting -- About Mike Fischler
http://www.markitek.com/about.htm
Mike has been marketing technology and creating technology marketing content for 30 years, as both a marketing executive and as a consultant. That gives him a perspective, as a Marketer and as a Copywriter, not often found. Mike has created content for technologies too numerous to list: application development environments, systems software, security software, security appliances, networks, storage, applications, telecommunications, routers, switches, APIs . . . too numerous to list. Mike understands the...
Technology Marketing Content and Copywriting -- Home
http://www.markitek.com/index.html
Mike has written content for virtually every category of technology- hardware, software and services. Mike understands how tech markets operate, think and respond. Mike understands the mindset, the pressures, and the hidden agenda of technology Buyers. Mike's content supports Sales' efforts to move companies through the cycle. Mike conforms to and integrates with his clients' simplest and most complex development and production processes and technologies. Mike works on one-off projects and on long-term e...
Technology Marketing Content and Copywriting -- Types of Content Created
http://www.markitek.com/types.htm
Mike's technology copywriting work extends to virtually every phase of the selling cycle- his technology content supports the entire sales and marketing process, from web pages to white papers, lead generation to deal close. For Mike, tech marketing content is always tied to the sale. Content closes deals. From one-off, decision-maker presentations, to well-packaged and presented ROI analyses, to first-quality proposals. For content, it's the end of hype, and the beginning of the heavy lifting, h...
Technology Marketing Content and Copywriting -- Client List
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Michael is a partner that you can trust. Dalmazio Zolesi, Director. I couldn't be more satisfied with the core counsel and advice Mike brought. Mark Wesel, Director, Commercial and Government Systems. Thank you for ensuring we did online business with a clear direction and vehicle to bring travelers to our airline. Max Kruse, GM Sales and Marketing. Michael Fischler is a great out of the box thinker and produces excellent results. Massood Zarabian, CEO. Chris Poole, CEO. John Lawton, SVP Marketing.
Technology Marketing Content and Copywriting--Rate Guidelines
http://www.markitek.com/rates.htm
Even in an initial call, Mike will be able to give you a solid range so you can have the information to make the decisions you have to make. He doesn't need to interrogate you or require you to specify a project down to the last detail to give you a price guideline. A few basics are all he needs (described in the opposite sidebar). After 2,000 projects he can give a straight answer to a straight question. What would Mike charge? With only infrequent exceptions, clients prefer a per-project fee. The basic...
Copywriting Coaching
http://www.markitek.com/coaching.htm
Create more content more quickly. Perform faster research with better results. Handle multiple projects at one time. Reduce review cycles, and the time each takes. Conceive and execute concepts independently. Uncover smarter ways to talk to expert markets. Make supporters of the technical team. Developing the professional skills of your in-house writing team accelerates development, reduces review cycles and more accurately targets your messages. Get it right the first time. Work without hand holding.
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Cities full of hatred, fear and lies./ Withered hearts and cruel, tormented eyes - -RUSH, "A Farewell to Kings". Wednesday, July 1, 2009. I am going to be leaving this blog and heading to a new one, Apostolic Obsession. You can click on the link under Check out My Peeps. Also, I am going to be out of pocket for about 3 weeks. I don't know when I will post. Check back. Thanks for all the love and see you at the new place. Monday, June 29, 2009. It's Funny How Things Work Out. Saturday, June 27, 2009.
Technology Marketing Content and Copywriting -- Home
Mike has written content for virtually every category of technology- hardware, software and services. Mike understands how tech markets operate, think and respond. Mike understands the mindset, the pressures, and the hidden agenda of technology Buyers. Mike's content supports Sales' efforts to move companies through the cycle. Mike conforms to and integrates with his clients' simplest and most complex development and production processes and technologies. Mike works on one-off projects and on long-term e...
About B2B Copywriting | Insights into the Craft of B2B Copywriting
Insights into the Craft of B2B Copywriting. The Lone Ranger and Me: Following Our Creeds. May 6, 2014. The metaphor of The Lone Ranger is a common one for folks in my line of work–we swoop out of the prairie, help the widows and orphans keep their homes, and ride off into the sunset. There’s another similarity: just as does the Ranger, I have my own Copywriter’s Creed–rules I follow to ensure the best experience and the best outcome for my clients. 10 I don’t argue with a client if they dismiss one of my...
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Visualize, if you will, your company as a market-leading global enterprise – always ahead of the technology curve – with customers clamoring for your products and services. For most companies, that’s a tough exercise. The world of technology is hardly clear-cut or stagnant. And there’s never a lack of fresh upstarts jockeying for your space. It’s hard to know, in human terms, exactly what your management team needs to succeed there. And that’s the short version of Why outsource?
