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The M Factor

Monday, September 7, 2009. Writing to change behaviour. Communicators have a large role to play in changing our behaviour. For example, we would not be nearly as aware of the dangers of sunbathing or speeding without regular campaigns. Issues such as climate change and obesity have become difficult ones to tackle. How can you write in such a way as to make people want to change their behaviour, particularly if there is a financial cost to changing? A website worth looking at is http:/ www.cbsm.com. Many ...

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The M Factor | marymorel.blogspot.com Reviews

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Monday, September 7, 2009. Writing to change behaviour. Communicators have a large role to play in changing our behaviour. For example, we would not be nearly as aware of the dangers of sunbathing or speeding without regular campaigns. Issues such as climate change and obesity have become difficult ones to tackle. How can you write in such a way as to make people want to change their behaviour, particularly if there is a financial cost to changing? A website worth looking at is http:/ www.cbsm.com. Many ...

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2 changing behaviour

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10 marketing

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The M Factor | marymorel.blogspot.com Reviews

https://marymorel.blogspot.com

Monday, September 7, 2009. Writing to change behaviour. Communicators have a large role to play in changing our behaviour. For example, we would not be nearly as aware of the dangers of sunbathing or speeding without regular campaigns. Issues such as climate change and obesity have become difficult ones to tackle. How can you write in such a way as to make people want to change their behaviour, particularly if there is a financial cost to changing? A website worth looking at is http:/ www.cbsm.com. Many ...

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marymorel.blogspot.com

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The M Factor:

http://marymorel.blogspot.com/2009/08/writing-your-own-marketing-material.html

Writing your own marketing material. Wednesday, August 5, 2009. Writing your own marketing material. Many of us have to write our own marketing material whether or not we enjoy writing. Often we’re so busy thinking about what we want to say that we lose sight of our audience. Even experienced writers can fall into this trap. So how can we avoid this? I suggest you clarify your thoughts before you start writing by asking yourselves questions using PACKO: purpose, audience, context, key messages and outcome.

2

The M Factor: Sticky ideas are concrete, simple and use stories

http://marymorel.blogspot.com/2008/07/sticky-ideas-are-concrete-simple-and.html

Tuesday, July 29, 2008. Sticky ideas are concrete, simple and use stories. In an excellent interview in. Professor Chip Heath states that sticky ideas must be simple, concrete and use stories. As well as being simple, messages have to be concrete. He says: 'Take an abstract message like "Maximise stakeholder value". What should one of your employees do tomorrow to make that happen? I recommend that you read the whole interview at http:/ tinyurl.com/29ycr2. And subscribe to The McKinsey Quarterly at www&#...

3

The M Factor: Look and feel of Web 2.0 websites

http://marymorel.blogspot.com/2008/08/look-and-feel-of-web-20-websites.html

Sunday, August 10, 2008. Look and feel of Web 2.0 websites. Design and layout are an increasing part of a writer's role. The way our words look on a page influences whether or not someone wants to read what we've written. Sometimes, as with websites, most of us need the help of a designer. But as with our financial affairs, even though design may not be our area of expertise, we need to keep up with the latest trends. Solid areas of screen real estate (e.g. navigation, main content area).

4

The M Factor: September 2009

http://marymorel.blogspot.com/2009_09_01_archive.html

Monday, September 7, 2009. Writing to change behaviour. Communicators have a large role to play in changing our behaviour. For example, we would not be nearly as aware of the dangers of sunbathing or speeding without regular campaigns. Issues such as climate change and obesity have become difficult ones to tackle. How can you write in such a way as to make people want to change their behaviour, particularly if there is a financial cost to changing? A website worth looking at is http:/ www.cbsm.com. Writi...

5

The M Factor: Good use of bullet points

http://marymorel.blogspot.com/2008/07/good-use-of-bullet-points.html

Tuesday, July 29, 2008. Good use of bullet points. Many bulleted lists could be improved by:. Turning the bullet points into a paragraph. Writing a more comprehensive introductory statement. Breaking items into groups. Using fewer bullet points. Using consistent styles structure and punctuation. Turning the bullet points into a paragraph. An example I gave in my previous blog entry would be more effective as prose. Sit on the side of the bed initially. Transfer to the bedside chair. Walk to the bathroom.

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The M Factor

Monday, September 7, 2009. Writing to change behaviour. Communicators have a large role to play in changing our behaviour. For example, we would not be nearly as aware of the dangers of sunbathing or speeding without regular campaigns. Issues such as climate change and obesity have become difficult ones to tackle. How can you write in such a way as to make people want to change their behaviour, particularly if there is a financial cost to changing? A website worth looking at is http:/ www.cbsm.com. Many ...

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