masscommbreak.blogspot.com

featuresadvertising.blogspot.com

ADVERTISING: Trends and Convergence in Advertising

http://featuresadvertising.blogspot.com/2009/01/trends-and-convergence-in-advertising.html

Trends and Convergence in Advertising. Thursday, January 1, 2009. New and Converging Technology. 8211; images that appear on the screen and then disappear as users click one page. 8211; ads that appear in smaller window at the border of the web page being read. 8211; columns of ads content that slide down over the pages content. Intermercials – attractive, lively commercials that run while people wait for the Web pages to download.

features-radio.blogspot.com

RADIO and SOUND RECORDING: The Business of Radio

http://features-radio.blogspot.com/2009/01/business-of-radio.html

RADIO and SOUND RECORDING. The Business of Radio. Saturday, January 3, 2009. Radio is an Advertising Medium. Advertisers enjoy the specialization of radio because it gives them access to homogeneous groups of listeners to whom products can be pitched. Since the entrenchment of specialized formats, there has not been a year in which annual billings - dollars earned from the sale of airtime – have declined. Wordpress Themes 18 queries. 0.250 seconds. History Chanel Theme by Web Host Choices.

featurestelevision.blogspot.com

TELEVISION: Scope and Nature of Television Industry

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Scope and Nature of Television Industry. Friday, January 2, 2009. The Networks and Program Content. Why do network and network-type content dominate television? Wordpress Themes 18 queries. 0.250 seconds. History Chanel Theme by Web Host Choices.

featuresadvertising.blogspot.com

ADVERTISING: A Short History of Advertising

http://featuresadvertising.blogspot.com/2009/01/short-history-of-advertising.html

A Short History of Advertising. Monday, January 5, 2009. Babylonians merchants were hiring barkers to shout out goods and prices at passesrby in 300 B.C.The Romans wrote announcem,ent on city walls. This ad was discovered in the ruins of Pompeii:. The Troop of Gladiators of the Aedil. Will fight on the 31st of May. There will be fights with wild animals. And an Awning to keep off the sun. (Berkman and Gilson, 1987.p32). By the turn of the century magazines were financially supported primarily by their ad...

featuresadvertising.blogspot.com

ADVERTISING: Advertising and Its Audience

http://featuresadvertising.blogspot.com/2009/01/advertising-and-its-audience.html

Advertising and Its Audience. Saturday, January 3, 2009. The typical individual living in the United States will spen more time than one year of his or her life just watching television commercials. This is one of the many reasons advertisers have begun to place their messages in many venues beyond the traditional commercial media (called ambient advertising), hoping to draw our attention. Criticism and Defenses of Advertising. Critics contend that the children are simply not intellectually capable of in...

featuresbooks.blogspot.com

BOOKS: BOOKS

http://featuresbooks.blogspot.com/2009/01/books_27.html

Tuesday, January 27, 2009. Books were the first mass medium and are, in many ways, the most personal. They inform and entertain. They are repositories of our pasts and agents of personal development and social change. Like all media, they mirror the culture. Wordpress Themes 18 queries. 0.250 seconds. History Chanel Theme by Web Host Choices.

masscommfilm.blogspot.com

FILM: Scope and Nature of Film

http://masscommfilm.blogspot.com/2009/01/scope-and-nature-of-film.html

Scope and Nature of Film. Friday, January 2, 2009. Production is the making of movies. Technology, too, has affected the production. Distribution was once as simple as making prints of films and sending them to theatres. Now it means supplying these movies to television networks, cable and satellite networks, and makers of videocassettes and videodiscs. Wordpress Themes 18 queries. 0.250 seconds. History Chanel Theme by Web Host Choices.

features-www.blogspot.com

The Internet and The WorldWideWeb: Changes in the Mass Communication Process

http://features-www.blogspot.com/2009/01/changes-in-mass-communication-process.html

The Internet and The WorldWideWeb. Changes in the Mass Communication Process. Friday, January 2, 2009. This Internet-induced redefinition of the elements of the mass communication process is focusing attention issues such as freedom of expression, privacy, responsibility, and democracy. The Double of Technology. Technology alone, even the powerful electronic media that fascinated both, cannot create new worlds and new ways of seeing them.

features-radio.blogspot.com

RADIO and SOUND RECORDING: Short History of Radio and Sound Recording

http://features-radio.blogspot.com/2009/01/short-history-of-radio-and-sound.html

RADIO and SOUND RECORDING. Short History of Radio and Sound Recording. Tuesday, January 6, 2009. The Coming of the Broadcasting. The idea of broadcasting – that is, transmitting voices and music at great distances to a large number of people-predated the development of radio. In this memo Sarnoff wrote of. Wordpress Themes 18 queries. 0.250 seconds. History Chanel Theme by Web Host Choices.

featurestelevision.blogspot.com

TELEVISION: Trends and Convergence in Television

http://featurestelevision.blogspot.com/2009/01/trends-and-convergence-in-television.html

Trends and Convergence in Television. Thursday, January 1, 2009. Cable television has reshaped the face of modern television. Within 2 years there were 14 such companies in the united stated, all designed to improve reception through the importation of distant signal (delivering stations from distant locales). Cable has had another, more subtle but every bit as powerful impact on the networks. Cable has helped equalized the size of the audience for independent and affiliated stations. 8226; Web and Inter...