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EBiz-Hotel Online Distribution 2010: March 2010
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EBiz-Hotel Online Distribution 2010. Tuesday, March 30, 2010. Class Exercise - 30/03 Task for 01/04. 1 Choose a hotel research all the digital touchpoints where the hotel is visible. Not 3rd party touchpoints - just hotel branded touchpoints. 2 Create an 'eco-system' map of their web presence. 3 Evaluate - is the hotel using each touchpoint well - engaging not pushing a message. For 01/04 - no joke. 1 Do a post to your blog from. 2 Show me your post - is it from your phone or your Gmail iGoogle?
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EBiz-Hotel Online Distribution 2010: 01/04 Today's class exercise
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EBiz-Hotel Online Distribution 2010. Thursday, April 1, 2010. 01/04 Today's class exercise. Hotels And Social Media. To the 7 people that. Everyone else, please do it today in class show me your Ping. Today you will do some. And see how well hotels hotel groups are using. Social networks to engage their guests. You may work in groups of 2 or 3 - each person doing a different part of the research. Find a hotel or hotel group you'd like to analyze. Evaluate how effectively each touchpoint is being used.
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EBiz-Hotel Online Distribution 2010: Jumpstart Thinking
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EBiz-Hotel Online Distribution 2010. Tuesday, April 13, 2010. Presented at Cannes Masters of Marketing - Cannes. Subscribe to: Post Comments (Atom). Grade scale for Final Assignment from Think Tank. 10 Travel SEO Actions. Free YouTube Biz Cards from MOO. Stimulate Search - A Case Study. Dorchester Group Spring Emailing. Todays Concept - Crowdsourcing 13/04. Class Work - 08/04. Final Assignment - Post by 27/04. Required Reading - Switch to Twitter. What NOT to do for SEO. 01/04 Todays class exercise.
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EBiz-Hotel Online Distribution 2010
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EBiz-Hotel Online Distribution 2010. Monday, April 5, 2010. Subscribe to: Post Comments (Atom). Grade scale for Final Assignment from Think Tank. 10 Travel SEO Actions. Free YouTube Biz Cards from MOO. Stimulate Search - A Case Study. Dorchester Group Spring Emailing. Todays Concept - Crowdsourcing 13/04. Class Work - 08/04. Final Assignment - Post by 27/04. Required Reading - Switch to Twitter. What NOT to do for SEO. 01/04 Todays class exercise. View my complete profile.
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EBiz-Hotel Online Distribution 2010: Free YouTube Biz Cards from MOO
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EBiz-Hotel Online Distribution 2010. Wednesday, April 21, 2010. Free YouTube Biz Cards from MOO. A very cool idea. Do you have your own YouTube channel? Subscribe to: Post Comments (Atom). Grade scale for Final Assignment from Think Tank. 10 Travel SEO Actions. Free YouTube Biz Cards from MOO. Stimulate Search - A Case Study. Dorchester Group Spring Emailing. Todays Concept - Crowdsourcing 13/04. Class Work - 08/04. Final Assignment - Post by 27/04. Required Reading - Switch to Twitter.
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EBiz-Hotel Online Distribution 2010: Required Reading - Switch to Twitter
http://hotelonlinedistribution.blogspot.com/2010/04/required-reading-switch-to-twitter.html
EBiz-Hotel Online Distribution 2010. Thursday, April 1, 2010. Required Reading - Switch to Twitter. For the next classes, create your blog posts from Tweets - stop using the industry news sites. You will need a Twitter reader - there are many choices, but I prefer these two:. Your blog post should include the Tweet link. Http:/ www.bit.ly/9FUJvS. Then you post your comments. Due date - Post - 3 days before next class. Cross Comment on someone's post - 1 day before next class. 10 Travel SEO Actions.
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EBiz-Hotel Online Distribution 2010: Today's Concept - Crowdsourcing 13/04
http://hotelonlinedistribution.blogspot.com/2010/04/todays-concept-crowdsourcing-1304.html
EBiz-Hotel Online Distribution 2010. Tuesday, April 13, 2010. Today's Concept - Crowdsourcing 13/04. Class exercise outcome -. How can crowdsourcing be effectively used in the hospitality industry? The most innovative, actionable ideas will get a prize at the Think Tank. A valuable business tool. Or just a Flashmob. Http:/ www.mob4hire.com/. Http:/ www.elance.com/. Http:/ www.crowdspring.com/. Take a look at a crowdsource contest. Subscribe to: Post Comments (Atom). 10 Travel SEO Actions.
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EBiz-Hotel Online Distribution 2010: What NOT to do for SEO
http://hotelonlinedistribution.blogspot.com/2010/04/what-not-to-do-for-seo.html
EBiz-Hotel Online Distribution 2010. Thursday, April 1, 2010. What NOT to do for SEO. No content. A site listed here runs the risk of being banned by Google. A rather bizarre app - ChatRoulette - I don't rercommend it but Travelocity. Subscribe to: Post Comments (Atom). Grade scale for Final Assignment from Think Tank. 10 Travel SEO Actions. Free YouTube Biz Cards from MOO. Stimulate Search - A Case Study. Dorchester Group Spring Emailing. Todays Concept - Crowdsourcing 13/04. Class Work - 08/04.
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EBiz-Hotel Online Distribution 2010: April 1 Hoax??
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EBiz-Hotel Online Distribution 2010. Thursday, April 1, 2010. The Google techno followers are not buzzing. So maybe a hoax of a hoax? What do you think? Subscribe to: Post Comments (Atom). Grade scale for Final Assignment from Think Tank. 10 Travel SEO Actions. Free YouTube Biz Cards from MOO. Stimulate Search - A Case Study. Dorchester Group Spring Emailing. Todays Concept - Crowdsourcing 13/04. Class Work - 08/04. Final Assignment - Post by 27/04. Required Reading - Switch to Twitter.
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EBiz-Hotel Online Distribution 2010: November 2009
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EBiz-Hotel Online Distribution 2010. Saturday, November 28, 2009. Exercise for Class 3/12. We will start to examine 3rd party reseller sites with OTAs - online travel agents. In class we talked about Expedia, Travelocity, Ebookers and Opodo. 1 Find an OTA to analyze. 2 Identify their targeted customer group - do not say 'everybody'. 3 What online customer services do they offer. 4 How does your selected OTA's service differ from what can be found on Expedia. 6 Who are the OTA's partners (not advertisers).
SOCIAL ENGAGEMENT