matthewlebowitz.com

Matthew Lebowitz

NBC 10 WJAR 2017 Branding. A new year started with a fresh look. A once in a lifetime opportunity landed in my lap in 2017…. Selling “Traffic and Weather Every Ten Minutes” for a morning newscast makes has much sense as Coca-Cola boasting their soda is brown. In an ESPN world, you need to speak with the non-sports fan. Be responsive to their desire for narrative. Highlight…. News promos don’t have make you fear your socks will kill you. Ellen Oscars Facebook Contest. No time doesn’t mean no hope.

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Matthew Lebowitz | matthewlebowitz.com Reviews

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NBC 10 WJAR 2017 Branding. A new year started with a fresh look. A once in a lifetime opportunity landed in my lap in 2017…. Selling “Traffic and Weather Every Ten Minutes” for a morning newscast makes has much sense as Coca-Cola boasting their soda is brown. In an ESPN world, you need to speak with the non-sports fan. Be responsive to their desire for narrative. Highlight…. News promos don’t have make you fear your socks will kill you. Ellen Oscars Facebook Contest. No time doesn’t mean no hope.

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1 matthew lebowitz

2 works

3 experience

4 my philosophy

5 branding

6 design

7 editing

8 writing

9 creative fields

10 newscenter 5 eyeopener

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Matthew Lebowitz | matthewlebowitz.com Reviews

https://matthewlebowitz.com

NBC 10 WJAR 2017 Branding. A new year started with a fresh look. A once in a lifetime opportunity landed in my lap in 2017…. Selling “Traffic and Weather Every Ten Minutes” for a morning newscast makes has much sense as Coca-Cola boasting their soda is brown. In an ESPN world, you need to speak with the non-sports fan. Be responsive to their desire for narrative. Highlight…. News promos don’t have make you fear your socks will kill you. Ellen Oscars Facebook Contest. No time doesn’t mean no hope.

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matthewlebowitz.com

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Entertainment | Matthew Lebowitz

http://www.matthewlebowitz.com/works/entertainment

Have as much fun making the promo as it is to watch the program. Introducing the retro programming of MeTV to an audience too young to know the shows. Welcome Ellen to a new time. Getting New England behind a celebrity on Dancing with the Stars. Adding extra polish supports WCVB’s overall brand of quality television. Ellen On The Move 30.

2

Ellen Oscars Facebook Contest | Matthew Lebowitz

http://www.matthewlebowitz.com/works/ellen-oscars-facebook-contest

Ellen Oscars Facebook Contest. Good things… fast. This top-to-bottom campaign for Ellen Oscars ticket giveaway, online and on-air, took only hours. Yet the quality stays high. The contest was a success, generating more than 17,000 visits in a matter of days and nearly 3000 shares. On-air Spot supporting online campaign. Image for WCVB.com homepage carousel. Contest entry landing page header. Thumbnail for Facebook and wcvb.com.

3

On-Air: Web and Mobile | Matthew Lebowitz

http://www.matthewlebowitz.com/works/digital

On-Air: Web and Mobile. The technology changes fast. And so do the apps. The more recent spots, at the top of this page, speak to an audience comfortable with ‘apps.’ The last spot shows how far we’ve come in a few years, a time when I used a touch of humor to approach an audience just starting to wrap their minds around smartphones. WCVB Alarm App 30. The Orb: WCVB Mobile App. WCVB Mobile App 2011.

4

Digital Media | Matthew Lebowitz

http://www.matthewlebowitz.com/works/digital_media

Sharables for social media depend on the creative skill to make the marketing vanish. Below are a couple sharables I developed to be irresistible to our fans, delivering fun with a logo. I took the WCVB app icon and expanded it beyond its bounds. The resulting image is strong and eye grabbing. Plus it matches the product people will be searching for in their app store. The rollover action was the on-air spot expanding from the right border. Good luck to anyone who tried it!

5

My Philosophy | Matthew Lebowitz

http://www.matthewlebowitz.com/about-me

There’s a difference between talking. When you look someone in the eye, respond to them, you create a powerful connection. My work as a creative communications professional looks people in the eye and develops a conversation, even though I’m speaking with hundreds of thousands of people watching television more than 100 miles apart. By responding to people’s needs and desires, I nurture emotional bonds between audience and brand.

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NBC 10 WJAR 2017 Branding. A new year started with a fresh look. A once in a lifetime opportunity landed in my lap in 2017…. Selling “Traffic and Weather Every Ten Minutes” for a morning newscast makes has much sense as Coca-Cola boasting their soda is brown. In an ESPN world, you need to speak with the non-sports fan. Be responsive to their desire for narrative. Highlight…. News promos don’t have make you fear your socks will kill you. Ellen Oscars Facebook Contest. No time doesn’t mean no hope.

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