mbeecham.com

Design Management

Mike Beecham. MA. MCSD. PGCE. LECTURING and TUITION IN DESIGN AND CREATIVE MANAGEMENT. I have over 40 years of experience in the communications industry, working my way up from a 'shop floor' creative up to Creative Head of multi-national companies within the heavy retail and mail order businesses. GUIDANCE and TEACHING OF PHOTOSHOP, IINDESIGN AND ILLUSTRATOR. Also I am currently offering training or guidance to using Photoshop, InDesign and Illustrator to either students or businesses that require more ...

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Design Management | mbeecham.com Reviews

<META> DESCRIPTION

Mike Beecham. MA. MCSD. PGCE. LECTURING and TUITION IN DESIGN AND CREATIVE MANAGEMENT. I have over 40 years of experience in the communications industry, working my way up from a 'shop floor' creative up to Creative Head of multi-national companies within the heavy retail and mail order businesses. GUIDANCE and TEACHING OF PHOTOSHOP, IINDESIGN AND ILLUSTRATOR. Also I am currently offering training or guidance to using Photoshop, InDesign and Illustrator to either students or businesses that require more ...

<META> KEYWORDS

1 multi channel retail

2 design solutions

3 design and creative

4 management

5 design management

6 education modules

7 advertising and brand

8 illustration techniques

9 advertising marker concepts

10 digital illustration

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multi channel retail,design solutions,design and creative,management,design management,education modules,advertising and brand,illustration techniques,advertising marker concepts,digital illustration

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Design Management | mbeecham.com Reviews

https://mbeecham.com

Mike Beecham. MA. MCSD. PGCE. LECTURING and TUITION IN DESIGN AND CREATIVE MANAGEMENT. I have over 40 years of experience in the communications industry, working my way up from a 'shop floor' creative up to Creative Head of multi-national companies within the heavy retail and mail order businesses. GUIDANCE and TEACHING OF PHOTOSHOP, IINDESIGN AND ILLUSTRATOR. Also I am currently offering training or guidance to using Photoshop, InDesign and Illustrator to either students or businesses that require more ...

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mbeecham.com

1

Design Management

http://www.mbeecham.com/advertising_brandmanagement.html

ADVERTISING - CONCEPT TO CUSTOMER IS A BALANCE OF EXCELLENT CREATIVITY AND SELLING STRATEGIES. THE QUICKEST ROUTE TO CREATING A COST EFFECTIVE SOLUTION. The example shown below is a concept for Morrisons supermarkets that won a Clio award for Art Direction. This was a ground breaking way of breaking out of the traditional style of selling off the page, the visual differentiation helped to build sales.

2

Design Management

http://www.mbeecham.com/digital_illustration.html

The illustration's featured here were prepared by working directly onto a Wacom Cintque, this allows a spontaneous result that has more integrity than copying over photogrphs. The illustrations below are worked for origial digital photography using a variety of techniques. Watercolour or drawn effects are an easy way to stamp an individual visual style to an image. Multi channel projects to set up new brands for direct shopping via catalogues and other support media channels. Designs for catalogue pages.

3

Design Management

http://www.mbeecham.com/Course.html

1 Audit the marketplace for retail selling strategies. Students need to explore the current dynamics of heavy retail marketing, this knowledge can be transferred to other marketing objectives. 2 Multi Channel retail marketing. Changing dynamics of the roles and responsibilities of the designer and creative types in the retail marketing relationship. What are the routes to market? Are traditional media routes adapting to be more effective in driving sales and profitability? Amazon invested heavily to gain...

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Mike Beecham. MA. MCSD. PGCE. LECTURING and TUITION IN DESIGN AND CREATIVE MANAGEMENT. I have over 40 years of experience in the communications industry, working my way up from a 'shop floor' creative up to Creative Head of multi-national companies within the heavy retail and mail order businesses. GUIDANCE and TEACHING OF PHOTOSHOP, IINDESIGN AND ILLUSTRATOR. Also I am currently offering training or guidance to using Photoshop, InDesign and Illustrator to either students or businesses that require more ...

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