hoteldigmarketing.blogspot.com
Hotel Digital Marketing: Session 7
http://hoteldigmarketing.blogspot.com/p/session-7.html
Class 21/03 Group A. Class 21/03 Group B. Key Concept - 'New Luxury' - Affluent Ultra Affluents online behavior. Digital Strategies for Luxury Brands. For class, 12/01 -. Review the presentation embeded above. Go back to Luxury Digital IQ. From the first class. Select one of the top brands. Prepare to brief the class on one of the strategies by used by a top Digital IQ brand that is outlined in the presentation. Post this brief in your blog. Subscribe to: Posts (Atom). Think with Google Insights.
hoteldigmarketing.blogspot.com
Hotel Digital Marketing: Session 4
http://hoteldigmarketing.blogspot.com/p/session-4.html
Class 21/03 Group A. Class 21/03 Group B. Key Topic = search engine optimization - SEO. Visibility Performance - Visibility = Credibility. Hotel Marketing - Google Tools Update. Choose 1 of the 5 Google Tools presented in the Slideshare to research further. The outcome of your research should be an easy, visual. How to use this Google tool to increase your online visibility'. To create a presentation upload in your blog. You will present your Issuu to the class and MUST include. Subscribe to: Posts (Atom).
hoteldigmarketing.blogspot.com
Hotel Digital Marketing: Session 5
http://hoteldigmarketing.blogspot.com/p/session-5.html
Class 21/03 Group A. Class 21/03 Group B. Key Concept - Role of Mobile Apps - booking service delivery. Berkeley Hotel London - in room iPad. Marriott - tech enabled service - in house. Assignment for 14/12 - Let's have some fun. Look online for a mobile service or app that appeals to you. It does not have to be a hotel or travel service - can be from any. Write a brief blog post with a link to the site - video - app. Show off in class. Subscribe to: Posts (Atom). Think with Google Insights.
hoteldigmarketing.blogspot.com
Hotel Digital Marketing: 1st Semester Syllabus - Grades Criteria
http://hoteldigmarketing.blogspot.com/2012/03/1st-semester-syllabus-grades-criteria.html
Class 21/03 Group A. Class 21/03 Group B. Wednesday, March 14, 2012. 1st Semester Syllabus - Grades Criteria. Any questions on the basis for grades - please see the grid at the bottom of the Syllabus. MBA Net Lit 2011. Subscribe to: Post Comments (Atom). Think with Google Insights. TED Talks - Ideas worth spreading. Group B Participants' Blogs. Participants' Blogs Group A. Digital Development in Hopsitality. MBA Group A Contest Winner. 1st Semester Syllabus - Grades Criteria. View For Class 14/03.
hoteldigmarketing.blogspot.com
Hotel Digital Marketing: April 2012
http://hoteldigmarketing.blogspot.com/2012_04_01_archive.html
Class 21/03 Group A. Class 21/03 Group B. Thursday, April 26, 2012. Lobby Friend Think Tank. Thursday, April 5, 2012. MBA Group B Contest Winner. Congratulations to Alexandra Sanjarbek. Your peers voted Easy Lift. As the most imaginative app! MBA Net Lit 2011. Subscribe to: Posts (Atom). Think with Google Insights. TED Talks - Ideas worth spreading. Group B Participants' Blogs. Participants' Blogs Group A. Digital Development in Hopsitality. Lobby Friend Think Tank. MBA Group B Contest Winner.
hoteldigmarketing.blogspot.com
Hotel Digital Marketing: Final Project
http://hoteldigmarketing.blogspot.com/p/final-project.html
Class 21/03 Group A. Class 21/03 Group B. Of the 8 future trends presented, chose 1 that you think will have a significant impact on the hospitality industry. What type of impact - positive, negative - services, revenue, - customer expectations, etc. Find 2 articles or presentations that expand upon your chosen trend. Does it support your conclusions, yes how. Does it conflict with the information presented - why. To share your insights. Minimum 10 pages - NO copy-paste - your words. And Column Five Media.
hoteldigmarketing.blogspot.com
Hotel Digital Marketing: Class 21/03 Group A
http://hoteldigmarketing.blogspot.com/p/class-2103.html
Class 21/03 Group A. Class 21/03 Group B. Class 21/03 Group A. Presentations of your transformational service ideas for Mobile. Criteria for the presentations. 8 minute maximum - leave time for Q A. Describe 'pain points' solved. Describe value add for user issuing company. How will you measure success? P2P voting for most innovative concept.winner presents at the Think Tank 27/04 - ideally, on an app platform. Questions, problems - please let me know prior to class. Assessment survey last 2 questions.
hoteldigmarketing.blogspot.com
Hotel Digital Marketing: Lobby Friend Think Tank
http://hoteldigmarketing.blogspot.com/2012/04/lobby-friend-think-tank.html
Class 21/03 Group A. Class 21/03 Group B. Thursday, April 26, 2012. Lobby Friend Think Tank. Subscribe to: Post Comments (Atom). Think with Google Insights. TED Talks - Ideas worth spreading. Group B Participants' Blogs. Participants' Blogs Group A. Digital Development in Hopsitality. Lobby Friend Think Tank. MBA Group B Contest Winner. MBA Net Lit 2011. Taciana Barbosa de Medeiros. Picture Window template. Powered by Blogger.
hoteldigmarketing.blogspot.com
Hotel Digital Marketing: Happiness Advantage
http://hoteldigmarketing.blogspot.com/2012/03/happiness-advantage.html
Class 21/03 Group A. Class 21/03 Group B. Wednesday, March 21, 2012. Subscribe to: Post Comments (Atom). Think with Google Insights. TED Talks - Ideas worth spreading. Group B Participants' Blogs. Participants' Blogs Group A. Digital Development in Hopsitality. MBA Group A Contest Winner. 1st Semester Syllabus - Grades Criteria. View For Class 14/03. Intro - SoMo Business App. Google Wallet Booking Implications. Class 07/03 - Back from Break. MBA Net Lit 2011. Taciana Barbosa de Medeiros.
hoteldigmarketing.blogspot.com
Hotel Digital Marketing: Ready to Present ?
http://hoteldigmarketing.blogspot.com/2012/03/reday-to-present.html
Class 21/03 Group A. Class 21/03 Group B. Tuesday, March 20, 2012. Final Assessment last 2 questions - for comparison to initial assessment - are linked below.I added 2 questions. MBA Net Lit 2011. Subscribe to: Post Comments (Atom). Think with Google Insights. TED Talks - Ideas worth spreading. Group B Participants' Blogs. Participants' Blogs Group A. Digital Development in Hopsitality. MBA Group A Contest Winner. 1st Semester Syllabus - Grades Criteria. View For Class 14/03. Intro - SoMo Business App.
