Welcome to McQ Thinking, a strategic thinking consultancy, led by Maria McHugh, that partners with the marketing and advertising communities on both sides of the pond. In today’s world the only real means of competitive advantage lies in out-thinking the competition. And yet, so much strategic thinking is predictable or pedestrian. It’s not surprising, with …
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Home | McQ Thinking | mcqthinking.com Reviews
https://mcqthinking.com
Welcome to McQ Thinking, a strategic thinking consultancy, led by Maria McHugh, that partners with the marketing and advertising communities on both sides of the pond. In today’s world the only real means of competitive advantage lies in out-thinking the competition. And yet, so much strategic thinking is predictable or pedestrian. It’s not surprising, with …
mcqthinking.com
Our blog | McQ Thinking
http://www.mcqthinking.com/our-blog
What can we do for you. Who we work with. The new way to worship luxury brands: from retail temples to art temples. When creativity shatters innocence. Lidl seizes its moment to make play while the sun shines. Are brands the new cultural patrons? Why Banksy ‘Mobile Lovers’ has the power to unsettle. Keep up with McQ Thinking. Enter your details and we'll send you updates and McQ Thinking Insights. The new way to worship luxury brands: from retail temples to art temples. In a previous blog post. Miuccia P...
What people say | McQ Thinking
http://www.mcqthinking.com/what-people-say
What can we do for you. Who we work with. Maria is relentless about doing what's right versus what's expedient. 44 7824 515750 / 44 203 651 3801. Maria weaves narrative storytelling into data-driven arguments resulting in creative inspiration and comms planning that has clients wanting more of her time. John Gerzema, Executive Chairman Brand Asset Consulting. Kevin Chesters, Executive Planning Director, Mcgarry Bowen. Megan Kent, Founder and President, Brand Synchronicity, New York. What can we do for you.
Meet Maria McHugh | McQ Thinking
http://www.mcqthinking.com/meet-maria
What can we do for you. Who we work with. 44 7824 515750 / 44 203 651 3801. Founder Maria McHugh is a world-class strategist, having honed her skills at some of the world’s best advertising agencies, in the discipline of strategic planning. The first 12 years of Maria’s career were spent at agencies in the UK, including Still Price Lintas and BBH. With dual British and US citizenship, Maria ensures McQ Thinking is a true NY-LON, consultancy, working regularly between New York and London. Who we work with.
Who we work with | McQ Thinking
http://www.mcqthinking.com/who-we-work-with
What can we do for you. Who we work with. 44 7824 515750 / 44 203 651 3801. Experience garnered in both Maria McHugh’s advertising career, and McQ Thinking. Dell (Global); Cellular South (U.S.); Beeline (Russia); Virgin Mobile (U.S.); Sprint (U.S.); Movistar (Spain). Georgia Pacific (U.S.); Rubbermaid (U.S.); Garnier (U.S.); Unilever (UK). Boehringer Ingelheim (Global); Novartis (U.S.). Virgin Atlantic (U.S.); P&O Cruises (UK). Lloyds TSB (UK); Smith Barney (U.S.); Natwest (UK); Capital One (UK).
How we think | McQ Thinking
http://www.mcqthinking.com/how-we-think
What can we do for you. Who we work with. 44 7824 515750 / 44 203 651 3801. A number of principles underpin how we approach brand and communication challenges. You can’t define a brand strategy if you don’t forensically dissect the business problem first. Mine for the truth but don’t stop there. Interrogate it to find the tension inside. A brand positioning is static. A brand purpose is mobilizing. A brand needs a compelling story, not just a strategy. What can we do for you. Who we work with.
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What can we do for you. Who we work with. 44 7824 515750 / 44 203 651 3801. Sharp span class='turq' thinking /span applied br/ to your span class='turq' brand /span and br/ span class='turq' communication /span challenges. Welcome to McQ Thinking, a strategic thinking consultancy, led by Maria McHugh, that partners with the marketing and advertising communities on both sides of the pond. What can we do for you. Who we work with.
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