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Tesco Phone Shop - digital destination & social content
http://group.mediablazegroup.com/case-studies/tesco-phone-shop
Mediablaze Group Ltd 2014. LG social content - Gadget Show. Digital Destination and Social Content. Build a content-driven blog and implement a social strategy for. Build a content-driven blog and implement a social strategy for Tesco Phone Shop. Tesco Phone Shop is a relative newcomer to the competitive world of mobile phone retails. We were initially. Maximise page views, vary content and blog redesign. Inform. Engage. Inspire. Twitter is a tricky medium to master given the high content churn. Medi...
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10 rules - What makes great brand content?
http://group.mediablazegroup.com/brandcontent
Mediablaze Group Ltd 2017. 10 cast iron rules for content marketers – What makes great brand content? Firstly, brands need to think like publishers. What makes great brand content? Well, firstly, brands need to start thinking like publishers. That doesn’t just mean having the basics like having a dedicated content team and applying accepted editorial practices: creation, curation, editing, output and social propagation, although that’s all vital. And yes, that means Mediablaze. Whether it’s tone of voice...
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DALI - The wireless speaker for style conscious consumers
http://group.mediablazegroup.com/case-studies/dali
Mediablaze Group Ltd 2014. Canvas - Brand awareness. Video Production and Print Campaign. Helping to market a 21st Century wireless music system to style conscious consumers. Danish audiophile loudspeaker brand DALI wanted to enter the lifestyle market so it came to Mediablaze to help promote its radical wireless speaker in video and print. DALI (Danish Audiophile Loudspeaker Industries) produces some of the world’s most sought-after hi-fi speakers. DALI’s high-tech research and production facilities.
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We Live Security - The heart of internet security
http://group.mediablazegroup.com/case-studies/eset-we-live-security
Mediablaze Group Ltd 2014. Digital Destination and Content Strategy. Build an online community that positions ESET. At the heart of internet security. One of the world’s leading IT security brands, ESET has a rich, 25-year heritage in anti-virus and internet security products (the company has been around as long as viruses have). Its ethos, however, has always been quiet, calm confidence, rather than scaremongering, often making it less visible to the media than its hype-loving rivals. News was an essent...
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Go Explore - Making online experiences safer
http://group.mediablazegroup.com/case-studies/eset-go-explore
Mediablaze Group Ltd 2014. GO TRI Online community platform. Online Community and Digital Destination. Stop relying on scare tactics to promote security software and deliver. Content that reinforces ESET’s mission to make peoples online experience safer. Our brief was to create an digital destination that helped people to feel confident enough to broaden their browsing horizons by uncovering the hidden gems of the internet. Attract new users and build brand awareness. Having successfully defined and impl...
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Merrell - Global Content Strategy
http://group.mediablazegroup.com/case-studies/merrell-content-strategy
Mediablaze Group Ltd 2014. Content Strategy and Digital Destinations. Deliver a socially-focussed content strategy to engage Merrell customers. We were asked to create a content destination with rich, sharable content that communicates Merrell’s authority and passion for the outdoors. Merrell is one of the world’s leading outdoor footwear and apparel brands, specialising in hiking boots and trail running shoes. Defining the user experience. Develop an online adventure magazine - 'The Alpha Pack'. We prop...
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The Growth of Wearable Tech
http://group.mediablazegroup.com/wearabletech
Mediablaze Group Ltd 2017. The Growth of Wearable Tech – the most prolific trend in tech right now, smartwatches and fitness trackers are just the start. Wearable technology is the most prolific trend in tech right now but smartwatches and fitness trackers are just the start. Mediablaze’s Editor-in-chief Kieran Alger reveals what’s coming next. While there has been an explosion in creativity akin to the app gold rush, getting a product on the shelf is one thing. Convincing consumers they need it in t...
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GO TRI - Online community platform
http://group.mediablazegroup.com/case-studies/gotri
Mediablaze Group Ltd 2014. Online Community and Digital Platform. Create a digital platform that encourages and provides the general public with a fun,. Easy way to access Triathlon training and events throughout the UK. To help GO TRI build a community, to create a digital platform that was attractive to a broad audience and inspired active participation. GO TRI is powered by British Triathlon and their main purpose is to make triathlon and multi-sport fun and accessible to all. The audience demographic...
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London content agency Mediablaze create Jantastic
https://www.mediablazegroup.com/case-studies/jantastic
Mediablaze Group Ltd 2014. Digital Strategy and Community Platform. We were asked to create a digtal strategy to get England running,. Working in partnership with England Athletics and Adidas. Adidas and England Athletics wanted us to take an existing running challenge and reach a wider running and non-running audience. Mediablaze was tasked with the design and build of a platform that not only looked great, but was packed with new and engaging functionality to encourage interaction and participation.
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London content agency Mediablaze create This Girl Can Run
https://www.mediablazegroup.com/case-studies/this-girl-can-run-2
Mediablaze Group Ltd 2014. Content strategy, web design and build, and community management. This Girl Can: Running. Building on the success of Sport England's This Girl Can ad campaign with a content strategy encouraging participation in running. Increasing female participation in sport is a massive challenge but when Sport England turned to advertising agency FCB Inferno, they managed to create a genuinely groundbreaking campaign celebrating real women getting active. Content that inspires action.
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