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Media stuff from Sharon Boddie. Thursday, October 15, 2009. Top 5 ways brands can utilize augmented reality. Augmented reality is everywhere right now - the newest 'bright shiny object'. is it a fad or is it a viable tool for marketeers? There are lots of technical bugs and some very ill conceived campaigns (what's the point? But used strategically and creatively it can be a powerful experience for brands and audiences. Some of the best ways I've seen brands using AR are:. 4) Try-it-before you buy it:.

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Media stuff from Sharon Boddie. Thursday, October 15, 2009. Top 5 ways brands can utilize augmented reality. Augmented reality is everywhere right now - the newest 'bright shiny object'. is it a fad or is it a viable tool for marketeers? There are lots of technical bugs and some very ill conceived campaigns (what's the point? But used strategically and creatively it can be a powerful experience for brands and audiences. Some of the best ways I've seen brands using AR are:. 4) Try-it-before you buy it:.
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mediaboddie | mediaboddie.blogspot.com Reviews

https://mediaboddie.blogspot.com

Media stuff from Sharon Boddie. Thursday, October 15, 2009. Top 5 ways brands can utilize augmented reality. Augmented reality is everywhere right now - the newest 'bright shiny object'. is it a fad or is it a viable tool for marketeers? There are lots of technical bugs and some very ill conceived campaigns (what's the point? But used strategically and creatively it can be a powerful experience for brands and audiences. Some of the best ways I've seen brands using AR are:. 4) Try-it-before you buy it:.

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mediaboddie

http://www.mediaboddie.blogspot.com/2009/05/cool-new-tweeting-campaign-from-music.html

Media stuff from Sharon Boddie. Tuesday, May 19, 2009. Cool New Tweeting Campaign from music label. Twitter provides a perfect 'teasing' media. Some of the tweets are behind-the-scenes updates leading up to the album's release tomorrow ("They are still editing my video") while others are seemingly non-sequitur paranoia ("There's no place to hide ."), complete with links to images that suggest Eminem is in a mental hospital and/or rehab facility called Pompsomp Hills. Subscribe to: Post Comments (Atom).

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mediaboddie

http://www.mediaboddie.blogspot.com/2009/05/for-release-of-japanese-singer.html

Media stuff from Sharon Boddie. Tuesday, May 19, 2009. JuJu’s music video for the song was divided up into 5 episodes and was made available for free from www.sonymusic.co.jp/drama/juju. Visitors to the site could either take a picture of a QR code to get the series on their mobile or download directly from the mobile site. Subscribe to: Post Comments (Atom). Group Director of Media, The Integer Group. An Omnicom Company. View my complete profile. A brit planner in the Rockies.

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mediaboddie: April 2009

http://www.mediaboddie.blogspot.com/2009_04_01_archive.html

Media stuff from Sharon Boddie. Thursday, April 30, 2009. We've all heard the stories about how the iphone has transformed mobile internet - Admob data. Shows that 18% of their ad requests are from iphone and ipod touches - and that smartphones as a whole now account for around a third of all ad requests on their network. The most surprising thing about this data is that it excludes social media, which I believe is a big driver of mobile - so tons more growth to come. The deal is a sign that online TV an...

4

mediaboddie: Microsoft Tags - the future of shopper marketing?

http://www.mediaboddie.blogspot.com/2009/08/microsoft-tags-future-of-shopper.html

Media stuff from Sharon Boddie. Monday, August 31, 2009. Microsoft Tags - the future of shopper marketing? Microsoft is currently in beta with Microsoft Tags which they are touting as being the catalyst to transform physical media (print ads, billboards, packaging, instore media) into live links for accessing information and entertainment online. Connect POS to the online world by 'snapping' a tag with the camera of a web-enabled phone. 5 potential ways tags could be used:. View my complete profile.

5

mediaboddie: May 2009

http://www.mediaboddie.blogspot.com/2009_05_01_archive.html

Media stuff from Sharon Boddie. Tuesday, May 19, 2009. Cool New Tweeting Campaign from music label. Twitter provides a perfect 'teasing' media. Some of the tweets are behind-the-scenes updates leading up to the album's release tomorrow ("They are still editing my video") while others are seemingly non-sequitur paranoia ("There's no place to hide ."), complete with links to images that suggest Eminem is in a mental hospital and/or rehab facility called Pompsomp Hills. JuJu’s music video for the song...

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craigelston.blogspot.com craigelston.blogspot.com

A brit planner in the Rockies: Being Pinteresting

http://craigelston.blogspot.com/2012/01/being-pinteresting.html

A brit planner in the Rockies. The (in)frequent observations of Craig Elston. Tuesday, January 10, 2012. Subscribe to: Post Comments (Atom). Integer's Shopper Culture blog. Ethan - Interesting and Relevant. Sean - the home of homeless thoughts. Morgan - promotions online. Armand's instore media blog. Suz - left pocket. Follow me on Twitter. Some of my topics. Marketing, advertising, communication, ideas, culture, context, shopping, retail, family, promotions, direct marketing, ideas. Sad Men At Work.

craigelston.blogspot.com craigelston.blogspot.com

A brit planner in the Rockies: May 2011

http://craigelston.blogspot.com/2011_05_01_archive.html

A brit planner in the Rockies. The (in)frequent observations of Craig Elston. Thursday, May 05, 2011. The 2011 Planner Survey is out. This is a brilliant resource for everyone in the planning world, particularly if you are responsible for recruiting. Link to the survey. And if you want to sign up to receive the results, click here. Do take the time to take part. It really is useful for everyone. Links to this post. Subscribe to: Posts (Atom). Integer's Shopper Culture blog. Morgan - promotions online.

craigelston.blogspot.com craigelston.blogspot.com

A brit planner in the Rockies: Neither Left Nor Right Brained

http://craigelston.blogspot.com/2012/02/neither-left-nor-right-brained.html

A brit planner in the Rockies. The (in)frequent observations of Craig Elston. Thursday, February 09, 2012. Neither Left Nor Right Brained. Really interesting RSA film from psychiatrist and writer Iain McGilchrist. Our belief that we predominately use one side of the brain is wrong. There are no left brained people. There are no right brained people. We need both sides to reason and to dream. You can see the full lecture here. Subscribe to: Post Comments (Atom). Integer's Shopper Culture blog.

craigelston.blogspot.com craigelston.blogspot.com

A brit planner in the Rockies: July 2012

http://craigelston.blogspot.com/2012_07_01_archive.html

A brit planner in the Rockies. The (in)frequent observations of Craig Elston. Sunday, July 08, 2012. Planes On Your Road. British Airways has a great new site that integrates Google street view to enable you to ride in a 777 plane down your road as part of the build up to the London Olympics. It's a brilliantly executed piece of work and based upon a new TV spot that (I guess) is running in the UK. Check it out at http:/ taxi.ba.com/. Links to this post. Subscribe to: Posts (Atom). Suz - left pocket.

craigelston.blogspot.com craigelston.blogspot.com

A brit planner in the Rockies: Planes On Your Road

http://craigelston.blogspot.com/2012/07/planes-on-your-road.html

A brit planner in the Rockies. The (in)frequent observations of Craig Elston. Sunday, July 08, 2012. Planes On Your Road. British Airways has a great new site that integrates Google street view to enable you to ride in a 777 plane down your road as part of the build up to the London Olympics. It's a brilliantly executed piece of work and based upon a new TV spot that (I guess) is running in the UK. Check it out at http:/ taxi.ba.com/. Subscribe to: Post Comments (Atom). Integer's Shopper Culture blog.

craigelston.blogspot.com craigelston.blogspot.com

A brit planner in the Rockies: Mixed Messaging

http://craigelston.blogspot.com/2012/01/mixed-messaging.html

A brit planner in the Rockies. The (in)frequent observations of Craig Elston. Monday, January 30, 2012. I guess you have to be in the know for this not to be a mixed message. Subscribe to: Post Comments (Atom). Integer's Shopper Culture blog. Ethan - Interesting and Relevant. Sean - the home of homeless thoughts. Morgan - promotions online. Armand's instore media blog. Suz - left pocket. Follow me on Twitter. Some of my topics. Feed from Shopper Culture. Puppet Fun (or why simple always wins).

craigelston.blogspot.com craigelston.blogspot.com

A brit planner in the Rockies: Time and Space to Think

http://craigelston.blogspot.com/2012/02/time-and-space-to-think.html

A brit planner in the Rockies. The (in)frequent observations of Craig Elston. Sunday, February 05, 2012. Time and Space to Think. Never has this been more important, nor misunderstood. Time and space to allow new ideas to appear is a fundamental part of working in creative businesses and we don't put enough effort into it. As Don Draper said:. Thanks to @trendrag for sending on this image. Sac a main chanel. Tee shirts pas cher. Subscribe to: Post Comments (Atom). Integer's Shopper Culture blog.

craigelston.blogspot.com craigelston.blogspot.com

A brit planner in the Rockies: December 2010

http://craigelston.blogspot.com/2010_12_01_archive.html

A brit planner in the Rockies. The (in)frequent observations of Craig Elston. Tuesday, December 14, 2010. I've been obsessed with this topic of late, and today in particular with this. Created earlier this year, this visualisation takes an almost live feed of data from Transport for London to create a map of the Underground and the position of the trains running through the tunnels. Links to this post. Subscribe to: Posts (Atom). Integer's Shopper Culture blog. Ethan - Interesting and Relevant.

craigelston.blogspot.com craigelston.blogspot.com

A brit planner in the Rockies: October 2010

http://craigelston.blogspot.com/2010_10_01_archive.html

A brit planner in the Rockies. The (in)frequent observations of Craig Elston. Monday, October 04, 2010. Links to this post. Friday, October 01, 2010. Got to present some of our behaviour based stuff with Ethan. And run a small workshop where some good ideas were generated. The feedback was positive and the further reading list well received. Have a to give a special mention to both Katiy. Has a number of planning positions at the moment, so don't forget to get in touch if you are interested. Some of my t...

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Media stuff from Sharon Boddie. Thursday, October 15, 2009. Top 5 ways brands can utilize augmented reality. Augmented reality is everywhere right now - the newest 'bright shiny object'. is it a fad or is it a viable tool for marketeers? There are lots of technical bugs and some very ill conceived campaigns (what's the point? But used strategically and creatively it can be a powerful experience for brands and audiences. Some of the best ways I've seen brands using AR are:. 4) Try-it-before you buy it:.

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