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medialetics

Holy Trinity of Social Media Making - Actors vs. Concepts. Yesterday I went to check how the N2 social media hub. Is heating up after summer. Here few reflections of the hour and a half session of SoMe buzzing. Anyhow once again, the repertoire was entertaining and nicely bundled around one theme to which different actors bring insights. Yesterday, the focus was on what are the contributions of the holy trinity - media, advertising and digital agencies- to good SoMe marketing. Unfortunately, from industr...

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medialetics | medialetics.blogspot.com Reviews
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Holy Trinity of Social Media Making - Actors vs. Concepts. Yesterday I went to check how the N2 social media hub. Is heating up after summer. Here few reflections of the hour and a half session of SoMe buzzing. Anyhow once again, the repertoire was entertaining and nicely bundled around one theme to which different actors bring insights. Yesterday, the focus was on what are the contributions of the holy trinity - media, advertising and digital agencies- to good SoMe marketing. Unfortunately, from industr...
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medialetics | medialetics.blogspot.com Reviews

https://medialetics.blogspot.com

Holy Trinity of Social Media Making - Actors vs. Concepts. Yesterday I went to check how the N2 social media hub. Is heating up after summer. Here few reflections of the hour and a half session of SoMe buzzing. Anyhow once again, the repertoire was entertaining and nicely bundled around one theme to which different actors bring insights. Yesterday, the focus was on what are the contributions of the holy trinity - media, advertising and digital agencies- to good SoMe marketing. Unfortunately, from industr...

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medialetics.blogspot.com medialetics.blogspot.com
1

medialetics: The Imperative of Social Media Marketing

http://medialetics.blogspot.com/2010/11/imperative-of-social-media-marketing.html

The Imperative of Social Media Marketing. Come down from you tower and realize the facts. Social media is not a top-down channel but customer-driven. But don’t get too cozy either and think you can just survive by monitoring the online talk from your chair. Social media is also interactive and to engage your customers you need to be pro-active, too. To go but what. If customers don’t accept the message the company is sending, the result does not fall far from traditional advertizing: no action, no ...

2

medialetics: 2011/03

http://medialetics.blogspot.com/2011_03_01_archive.html

I wouldn't have missed yesterday's N2 social media hub for anything. Hot topic of the day was measuring social media to which I have been eagerly focusing the past two years. As a business it's new and evolving, but in everyday life an area where marketer needs to know one's stuff. Experts giving insights over the subject included Jari Jaanto representing both IRC-Galleria and. CEO Tommi Lehtonen from. Digital Marketing Manager Jussi-Pekka Erkkola from Nokia. Another challenge with social media, in addit...

3

medialetics: Holy Trinity of Social Media Making - Actors vs. Concepts

http://medialetics.blogspot.com/2011/11/holy-trinity-of-social-media-making.html

Holy Trinity of Social Media Making - Actors vs. Concepts. Yesterday I went to check how the N2 social media hub. Is heating up after summer. Here few reflections of the hour and a half session of SoMe buzzing. Anyhow once again, the repertoire was entertaining and nicely bundled around one theme to which different actors bring insights. Yesterday, the focus was on what are the contributions of the holy trinity - media, advertising and digital agencies- to good SoMe marketing. Unfortunately, from industr...

4

medialetics: 2011/11

http://medialetics.blogspot.com/2011_11_01_archive.html

Holy Trinity of Social Media Making - Actors vs. Concepts. Yesterday I went to check how the N2 social media hub. Is heating up after summer. Here few reflections of the hour and a half session of SoMe buzzing. Anyhow once again, the repertoire was entertaining and nicely bundled around one theme to which different actors bring insights. Yesterday, the focus was on what are the contributions of the holy trinity - media, advertising and digital agencies- to good SoMe marketing. Unfortunately, from industr...

5

medialetics: 2010/10

http://medialetics.blogspot.com/2010_10_01_archive.html

On Ethnography as Strategic Consumer Research. Using ethnography in strategic consumer research by Elliot and Jankel-Elliott (see below) is cohesive introduction to ethnographic methods. The researchers are on the same line with Arnould and Price emphasizing the strategic opportunities of marketing-oriented ethnography. To avoid recap what has been discussed in earlier reaction papers of market-oriented ethnography ,. Tools for Interpretation building. Elliott and Jankel-Elliott define interpretation as ...

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October | 2010 | Confessions of a marketing whore

https://metrobilove.wordpress.com/2010/10

Confessions of a marketing whore. Stay updated via RSS. Archive for October, 2010. Update on media service ideas. Posted: October 21, 2010 in Uncategorized. As I mentioned in a previous post, I will not post my idea papers here in the blog. However I will try to give some insight to my digital media service idea development. So probably I’ll still work on the other ideas too, to make them as a fruitful basis for possible future implementation possibilities, but from the MBL research perspective I&#...

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Suck my digi! | Confessions of a marketing whore

https://metrobilove.wordpress.com/2011/02/25/suck-my-digi

Confessions of a marketing whore. Stay updated via RSS. Posted: February 25, 2011 in Uncategorized. Herr Vassinen was presenting the ten commandments of social media to us… Thankz! Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out.

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December | 2010 | Confessions of a marketing whore

https://metrobilove.wordpress.com/2010/12

Confessions of a marketing whore. Stay updated via RSS. Archive for December, 2010. Is life just a game? Posted: December 1, 2010 in Uncategorized. Is gamification good for everything? But this is nothing new to me, and this is not that interesting. What I think is more interesting is to think about gamification, game mechanics and game logics in perspective to all of web based business and marketing. Can one apply game logics to everything, and is it useful? So what about all the other contexts? If I we...

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September | 2010 | Confessions of a marketing whore

https://metrobilove.wordpress.com/2010/09

Confessions of a marketing whore. Stay updated via RSS. Archive for September, 2010. Virtual communities of consumption. Posted: September 22, 2010 in Reaction Papers. Reaction Paper: E-tribalized marketing? The Strategic Implications of Virtual Communities of Consumption. The article E-tribalized marketing? Spaces in the digital domain are drivers for social changes, and consumers gather in virtual communities thus creating new phenomenon of social culture. To summarize, the e-tribal cultural and social...

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November | 2010 | Confessions of a marketing whore

https://metrobilove.wordpress.com/2010/11

Confessions of a marketing whore. Stay updated via RSS. Archive for November, 2010. Spread out – nothing to see here! Posted: November 18, 2010 in Uncategorized. As a lot of times in life, people talk about changes, and then nothing actually happens… Well, this was the case with me and this blog. But enough about that. A while ago I wrote to the Bob-blog. Now it’s back to movies Although this video is “at least a day old” (and I’m really lame to post it here, since it was already ...I generally don&#8217...

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January | 2011 | Confessions of a marketing whore

https://metrobilove.wordpress.com/2011/01

Confessions of a marketing whore. Stay updated via RSS. Archive for January, 2011. Posted: January 21, 2011 in Uncategorized. Amsterdam recap, business plan abc and team work for businessplan elements…. Final words: We’re done. A kind of paltry, rubbishy Venice? Posted: January 20, 2011 in Uncategorized. William Hazlitt (a British writer best known for his essays, 1778-1830) once wrote:. Amsterdam did not answer our expectations; it is a kind of paltry, rubbishy Venice . I love the Dutch. I’m also ...

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February | 2011 | Confessions of a marketing whore

https://metrobilove.wordpress.com/2011/02

Confessions of a marketing whore. Stay updated via RSS. Archive for February, 2011. Posted: February 25, 2011 in Uncategorized. Herr Vassinen was presenting the ten commandments of social media to us… Thankz! The new hybrid… New, really? Posted: February 25, 2011 in Uncategorized. The article Social media: The new hybrid element of the promotion mix from. Seems clear enough. But there’s two major problems with the paper that distrurb me. So as a summary, I’d say that in my opinion the paper is no g...

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medialetics

Holy Trinity of Social Media Making - Actors vs. Concepts. Yesterday I went to check how the N2 social media hub. Is heating up after summer. Here few reflections of the hour and a half session of SoMe buzzing. Anyhow once again, the repertoire was entertaining and nicely bundled around one theme to which different actors bring insights. Yesterday, the focus was on what are the contributions of the holy trinity - media, advertising and digital agencies- to good SoMe marketing. Unfortunately, from industr...

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