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MediaLoc's Translation and Localization Blog

Tuesday, 23 February 2016. How to make your brand go further. Every company knows the importance of brand research. It is essential that your branding communicates your company’s values to consumers, resonates with your audience and carries the right associations and attitudes that people will link to your company. The best way of achieving this is through multicultural brand research and transcreation. First of all, it’s important to research things such as the associations that certain words,...Secondl...

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MediaLoc's Translation and Localization Blog | medialoc.blogspot.com Reviews

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Tuesday, 23 February 2016. How to make your brand go further. Every company knows the importance of brand research. It is essential that your branding communicates your company’s values to consumers, resonates with your audience and carries the right associations and attitudes that people will link to your company. The best way of achieving this is through multicultural brand research and transcreation. First of all, it’s important to research things such as the associations that certain words,...Secondl...

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1 labels

2 business advice

3 client relationships

4 content marketing

5 culturalization

6 empathy

7 games localization

8 globalization

9 localization

10 new translators

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labels,business advice,client relationships,content marketing,culturalization,empathy,games localization,globalization,localization,new translators,rates,translation,posted by,silvia ferrero,no comments,email this,blogthis,share to twitter,so eve,in spain

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MediaLoc's Translation and Localization Blog | medialoc.blogspot.com Reviews

https://medialoc.blogspot.com

Tuesday, 23 February 2016. How to make your brand go further. Every company knows the importance of brand research. It is essential that your branding communicates your company’s values to consumers, resonates with your audience and carries the right associations and attitudes that people will link to your company. The best way of achieving this is through multicultural brand research and transcreation. First of all, it’s important to research things such as the associations that certain words,...Secondl...

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medialoc.blogspot.com

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MediaLoc's Translation and Localization Blog: January 2014

http://medialoc.blogspot.com/2014_01_01_archive.html

Friday, 17 January 2014. What is culturalisation and why should I care about it? Chandler, Heather Maxwell and O'Malley Deming, Stephanie. The Game Localization Handbook, 2nd ed.). It has to be pointed out that, although the quote above refers to games, culturalisation exists in other translation disciplines, such as website localisation. Why culturalise a product? A good example of this is this campaign poster for the Spanish version of the TV programme The Voice, which features presenter Jesús Vázquez:.

2

MediaLoc's Translation and Localization Blog: The cultural dimension in games localisation

http://medialoc.blogspot.com/2012/12/the-cultural-dimension-in-games.html

Tuesday, 11 December 2012. The cultural dimension in games localisation. As translators and interpreters know, it is very important to bridge the gap between cultures. In certain disciplines, the meaning and the effect that the text has on the reader is far more important than the words. This is especially true of localisation, which has been defined as the. Proved an extremely effective strategy, making this one of the most successful minigames for the company in the UK. All this has huge implications f...

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MediaLoc's Translation and Localization Blog: Translator-client relationships. Part 1: the translator.

http://medialoc.blogspot.com/2012/02/translator-client-relationships-part-1.html

Wednesday, 1 February 2012. Translator-client relationships. Part 1: the translator. In this post I would like to explore the issue of translator-client relationships, focusing on what translators can do to improve these relationships and hopefully become one of their client’s favourite providers, to which they will come back again and again. Professionalism is about behaviour but also about image. It is advisable to choose a logo, lettering or image that represents you and your services and use that...

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MediaLoc's Translation and Localization Blog: Why cheaper isn't better

http://medialoc.blogspot.com/2011/06/why-cheaper-isnt-better.html

Wednesday, 8 June 2011. Why cheaper isn't better. In the current economic climate, it's quite understandable that companies are trying to save money. However, going for the cheapest translation service could end up being a very costly mistake. After all, if you were buying clothes, for instance, you wouldn't expect to find Chanel quality at Primark prices, would you? Who hasn't seen awful translations in the past? So translation shouldn't be seen as an annoying expense, but as an investment instead. ...

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MediaLoc's Translation and Localization Blog: May 2012

http://medialoc.blogspot.com/2012_05_01_archive.html

Wednesday, 9 May 2012. Translator-client relationships. Part 2: the client. In which I focused on what translators can do to improve their relationships with their clients, now I would like to explore what those clients can do to make their translator’s life easier and achieve the best possible results. So provide as much information as you can and make your translator’s life much easier; in turn, they won’t have to get in touch with you to ask a lot of questions. In addition, I know it sounds pretty obv...

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medialoc.blogspot.com

MediaLoc's Translation and Localization Blog

Tuesday, 23 February 2016. How to make your brand go further. Every company knows the importance of brand research. It is essential that your branding communicates your company’s values to consumers, resonates with your audience and carries the right associations and attitudes that people will link to your company. The best way of achieving this is through multicultural brand research and transcreation. First of all, it’s important to research things such as the associations that certain words,...Secondl...

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Game localization and app localization - MediaLoc - Find out more!

Serious games, VR and AR. Serious games, VR and AR. Bridging the cultural gap. In order to go global, you have to go local! Next-level game localization and app localization. International markets are key to success. After all, there is overwhelming evidence that players prefer localized games and apps. Check out the local store in any country and you will see that a large percentage of the top 20 are localized titles. Therefore it's no wonder that a lot of revenue comes from localized versions. Users ar...

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