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- Media Native

After 30 years working at the highest levels of media strategy, research, marketing and advertising sales, David Brennan knows media inside out. Knowledge isn't power, it's how you apply it, and Media Native has done that successfully across every part of the media spectrum. The media world changes quickly. This provides a challenge to simple, clear communication. Media Native develops an engaging, narrative approach to presenting and communicating complex information. BACK TO EARTH AFTER PLANET IBC.

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After 30 years working at the highest levels of media strategy, research, marketing and advertising sales, David Brennan knows media inside out. Knowledge isn't power, it's how you apply it, and Media Native has done that successfully across every part of the media spectrum. The media world changes quickly. This provides a challenge to simple, clear communication. Media Native develops an engaging, narrative approach to presenting and communicating complex information. BACK TO EARTH AFTER PLANET IBC.
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1 testimonials
2 published work
3 achievements
4 blog
5 the media native
6 knowledge and power
7 communication is king
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9 latest post
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- Media Native | medianative.tv Reviews

https://medianative.tv

After 30 years working at the highest levels of media strategy, research, marketing and advertising sales, David Brennan knows media inside out. Knowledge isn't power, it's how you apply it, and Media Native has done that successfully across every part of the media spectrum. The media world changes quickly. This provides a challenge to simple, clear communication. Media Native develops an engaging, narrative approach to presenting and communicating complex information. BACK TO EARTH AFTER PLANET IBC.

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1

Published Work - Media Native

http://www.medianative.tv/published-work

David has had numerous articles published in a range of industry publications. Recent examples include;. Journal of Sponsorship Vol 4 No. 2: ‘Getting Closer to TV Content: The Advertiser Benefits’. Journal of Sponsorship Vol 2 No.1: ‘TV sponsorship A Brand’s Best Friend’. ADMAP June 2011 ‘Brainwaves What Neuroscience Teaches us about the Power of Television’. ADMAP April 2008 ‘The Digital Television Recorder A Love Story’. New Media Age November 2009 ‘The Virtual Sofa’ (Opinion piece).

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About - Media Native

http://www.medianative.tv/about

Following a few false career starts (musician, PR executive, long-distance lorry driver), David Brennan settled on the then emerging field of media research in 1980. He joined Ulster TV as a Research Executive, moving to HTV and then Tyne Tees and (following the merger in 1991) Yorkshire-Tyne Tees as Research and Marketing Controller. David then moved to Australia in 2000, where he headed research for The Seven Network before setting up his own successful media consultancy business. He authored ‘The ...

3

Achievements - Media Native

http://www.medianative.tv/achievements

Best Presenter Award Worldwide Broadcast Research Symposium 1991 (Toronto) and 1993 (Paris) with Jeremy Wyndham. EMMA (European Multi-Media Award) 2000 for Best Interactive Television Product for Living Health. CIM Awards for Marketing Excellence (Runner-up) in B2B category for Tyne Tees Television (1991). Simon Broadbent Best Paper Award at Media Research Group Conference 2009 (Lisbon) with Nicole Greenfield. Marketing Society Gold Award in B2B category for Thinkbox TV (2010).

4

BACK TO EARTH AFTER PLANET IBC - Media Native

http://www.medianative.tv/2012/10/back-to-earth-after-planet-ibc

BACK TO EARTH AFTER PLANET IBC. October 16th, 2012. Except this year felt a little different. I had been invited to be part of the connected television debate. The motion was that connected television will make traditional channels irrelevant . You can guess which side of the debate I was asked to take! My first instinct was that it was a set-up; surely given all the evidence nobody still believes in this death-obsessed replacement narrative any more, do they? In true IBC tradition, we didn’t chang...

5

Testimonials - Media Native

http://www.medianative.tv/testimonials

Dave’s depth of knowledge and experience across the television and digital media sector affords unique perspective that is always valuable and distinctive. His input to our conferences, reports and publications over the years has been substantial, and he always delivers that little bit extra you just weren’t expecting. It is a genuine pleasure to work with him. Editor-in-chief and managing director. Managing director, Mediatel. Founder, Digital Public and ex-MD, Flextech Interactive. 8220;For as long as ...

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- Media Native

After 30 years working at the highest levels of media strategy, research, marketing and advertising sales, David Brennan knows media inside out. Knowledge isn't power, it's how you apply it, and Media Native has done that successfully across every part of the media spectrum. The media world changes quickly. This provides a challenge to simple, clear communication. Media Native develops an engaging, narrative approach to presenting and communicating complex information. BACK TO EARTH AFTER PLANET IBC.

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