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megankentbrandinggroup.com

Megan Kent Branding Group

World class marketing experience meets behavioral science: we deliver intuitively satisfying customer experiences through holistic branding strategies.

http://www.megankentbrandinggroup.com/

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Megan Kent Branding Group | megankentbrandinggroup.com Reviews
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World class marketing experience meets behavioral science: we deliver intuitively satisfying customer experiences through holistic branding strategies.
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1 about us
2 megan
3 the group
4 what drives us
5 press coverage
6 brain friendly branding
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8 clients
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Megan Kent Branding Group | megankentbrandinggroup.com Reviews

https://megankentbrandinggroup.com

World class marketing experience meets behavioral science: we deliver intuitively satisfying customer experiences through holistic branding strategies.

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1

Quiznos, Your Brand’s Toast - Megan Kent Branding Group

http://www.megankentbrandinggroup.com/quiznos-brands-toast

Creating customer experiences that get people talking. What We Can Do For You. Quiznos, Your Brand’s Toast. Quiznos fails across all our BRAIN FRIENDLY BRANDING pillars, and now finds itself filing for bankruptcy, while Chipotle soars to the top with Authenticity at the heart of its brand. At MKBG, we applaud the virtues of great brands and their ability to generate instinctive appeal. Authenticity. How does Quiznos compare to Chipotle in the Authenticity Pillar? With combined strength across the other p...

2

The Group - Megan Kent Branding Group

http://www.megankentbrandinggroup.com/group

Creating customer experiences that get people talking. What We Can Do For You. HARNESSING THE POWER OF A COLLECTIVE. We’re fortunate to be supported by a wealth of fabulously talented friends and colleagues, who are able to jump in at a moment’s notice to provide insight, innovation, solutions, creativity, magic. We engage these creative thinkers whenever the opportunity allows for additional firepower to help us create, ideate and problem solve. Brand Planner/Redistributor of Marketing Wealth.

3

North Face Uses Authenticity Not Data as Their Guide - Megan Kent Branding Group

http://www.megankentbrandinggroup.com/north-face-managing-authenticity

Creating customer experiences that get people talking. What We Can Do For You. North Face Uses Authenticity Not Data as Their Guide. From Obama to Drake, to students in South Korea – North Face attire seems ubiquitous. Suburban moms and elite athletes alike agree that North Face is cool. North Face is living proof that when given the option, people will seek out brands born of a companies authentic passions vs. a desire to simply move some “merch”. Story below. Click to print (Opens in new window). The 7...

4

Brand USA: America's Tourism Campaign - Megan Kent Branding Group

http://www.megankentbrandinggroup.com/brand-usa-americas-tourism-campaign

Creating customer experiences that get people talking. What We Can Do For You. Brand USA: America’s Tourism Campaign. Check out this recent article in The Atlantic that covers selling America to the world. Brand USA is America’s attempt to REGAIN its glorious spot in world tourism prior to 9/11. Its ad campaign Discover America, Land of Dreams is making waves in the international scene, promoting Rosanne Cash singing Land of Dreams while showing UNEXPECTED imagery of American culture and landscapes.

5

Megan Kent Contributes to Forrester on How People Choose - Megan Kent Branding Group

http://www.megankentbrandinggroup.com/megan-kent-contributes-to-forrester-on-how-people-choose

Creating customer experiences that get people talking. What We Can Do For You. Megan Kent Contributes to Forrester on How People Choose. I’m excited to announce that due to my interest and extensive study into brain science as it relates to consumer decision making, I was recently invited to contribute, along with other leading experts in the field, to this extensive report by Forrester on How People Choose. Download the article How People Choose. For insights into the theory that:. Covered in more depth:.

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My Portfolio |

http://genarogeneta.com/my-portfolio

Darr; Skip to Main Content. February 26, 2015. No Comments ↓. Through the years, here are some websites that has been part of my portfolio as a Virtual Assistant. It’s not a complete list for either I’ve forgotten some or have decided some are not relevant. Http:/ www.girlschase.com/our-folks. Http:/ handbags247.com.au. Http:/ handbags247.com.au/leather-australia. Http:/ pdfsoftware.com.au. Http:/ www.megankentbrandinggroup.com/. Https:/ www.onetwotrade.com. Http:/ www.voicerecognition.com.au.

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Small City Branding Around the World: Advertising

http://citybranding.typepad.com/city-branding/tourism-advertising

Small City Branding Around the World. May 21, 2015. Is Your Tourism Marketing Tapping into Visitor Feelings? I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details. I recently came across similar comments by brand strategist Megan Kent. Megan was one of the architects for Brand USA. Americas first global tourism campaign. We knew that if we used a rational app...

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Small City Branding Around the World: Marketing

http://citybranding.typepad.com/city-branding/tourism-marketing

Small City Branding Around the World. August 16, 2016. Oregon’s Ice Age Tourism Assets. My destination consulting colleagues and I often remark that residents of a city often don’t see what’s right in front of us when it comes to their city’s hidden tourism strengths. Well, on this occasion I must confess my guilt. A few years ago, I worked on a small project for the Historical Society. The small city where I live outside of Portland, OR. . And promote how the great Ice Age. The lesson for me is that som...

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Small City Branding Around the World: Place Branding

http://citybranding.typepad.com/city-branding/place-branding

Small City Branding Around the World. August 03, 2016. Fifteen Ways to Protect Your City's Identity. Duke University, Durham. While many places can’t get past believing that their logo or tagline is their brand, Durham has done a stellar job in shaping and protecting its identity and image. The Durham CVB. Has paid close attention to the ways in which their city brand can be diluted and lose equity. Where he outlines steps that Durham NC has taken to protect and shape its identity and image. Think of it ...

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Small City Branding Around the World: Nation Branding

http://citybranding.typepad.com/city-branding/nation-branding

Small City Branding Around the World. July 18, 2016. Top 5 Place Branding Books to Read in 2016. I was pleasantly surprised and very honored to recently see my book listed as a must read. Just in time for Northern Hemisphere summer break, Place Brand Observer (PBO) has released  a list of the Top 5 Place Branding books. To read in 2016. Their list contains books recommended by place brand experts in PBO interviews. The books they listed are:. Nation Branding, Concepts, Issue and Practice. April 13, 2016.

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Small City Branding Around the World: Destination Branding

http://citybranding.typepad.com/city-branding/destination-branding

Small City Branding Around the World. August 03, 2016. Fifteen Ways to Protect Your City's Identity. Duke University, Durham. While many places can’t get past believing that their logo or tagline is their brand, Durham has done a stellar job in shaping and protecting its identity and image. The Durham CVB. Has paid close attention to the ways in which their city brand can be diluted and lose equity. Where he outlines steps that Durham NC has taken to protect and shape its identity and image. Think of it ...

citybranding.typepad.com citybranding.typepad.com

Small City Branding Around the World: City Branding

http://citybranding.typepad.com/city-branding/city-branding

Small City Branding Around the World. August 03, 2016. Fifteen Ways to Protect Your City's Identity. Duke University, Durham. While many places can’t get past believing that their logo or tagline is their brand, Durham has done a stellar job in shaping and protecting its identity and image. The Durham CVB. Has paid close attention to the ways in which their city brand can be diluted and lose equity. Where he outlines steps that Durham NC has taken to protect and shape its identity and image. Think of it ...

citybranding.typepad.com citybranding.typepad.com

Small City Branding Around the World: Downtown Branding

http://citybranding.typepad.com/city-branding/downtown-branding

Small City Branding Around the World. June 01, 2016. How to Avoid Being Anytown, USA Part 4. This is the fourth and final part of this series reviewing how your city can avoid being a bland imitation of other places. A clear vision that crystallizes the city’s competitive advantage and distinctive strengths. A brand strategy that embraces competitive positioning and is aligned with the vision. It should provide the guidance for compelling communications and delivering the city’s distinctive identity.

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Small City Branding Around the World

http://citybranding.typepad.com/city-branding

Small City Branding Around the World. August 16, 2016. Oregon’s Ice Age Tourism Assets. My destination consulting colleagues and I often remark that residents of a city often don’t see what’s right in front of us when it comes to their city’s hidden tourism strengths. Well, on this occasion I must confess my guilt. A few years ago, I worked on a small project for the Historical Society. The small city where I live outside of Portland, OR. . And promote how the great Ice Age. The lesson for me is that som...

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Creating customer experiences that get people talking. What We Can Do For You. How does your brand make people feel? We’ll help you supercharge customer engagement by creating a brand experience that appeals to the rational AND the emotional brain. Megan Kent is relentlessly focused on finding new ways to grow your brand. BrandUSA – “Land of Dreams”. Megan was the architect for America’s first ever global tourism campaign. Read more. Is your brand poised for growth? We can help you find out. Video and Im...

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