melansonconsulting.blogspot.com
Business Simplicity: April 2015
http://melansonconsulting.blogspot.com/2015_04_01_archive.html
Wednesday, April 29, 2015. Public session, Verbal Branding in Waltham MA. All, if you're local to MA and want to know what this Verbal Branding thing is all about, I'm delivering a complimentary, public session (limited tickets) on June 9 in Waltham MA. Here's the link to see details:. If you can't come, please feel free to forward this info to anyone you like. The sessions are mostly geared toward the following people:. All front line sales professionals. Tuesday, April 28, 2015. Here's the point. A...
melansonconsulting.blogspot.com
Business Simplicity: B- differentiation times Simplicity
http://melansonconsulting.blogspot.com/2015/05/b-differentiation-times-simplicity.html
Wednesday, May 27, 2015. B- differentiation times Simplicity. I do a lot of public speaking. I try to educate my audiences on what Verbal Branding and Business Simplicity really means, and how to use it. One question that comes up is, "What if there really isn't a lot of difference in what we do? What the question is really getting at is, in reality there often IS NOT a ton of difference between companies or products, etc. What do you do then? Is Verbal Branding useless in this case? Trust me, your compe...
melansonconsulting.blogspot.com
Business Simplicity: February 2015
http://melansonconsulting.blogspot.com/2015_02_01_archive.html
Friday, February 27, 2015. I don't know about you but, starting something new nearly always seems like too much work. Until you start. Then it gains its own momentum and fun. So there it is - I'm off and running on this new blog site. I'll post thoughts on business simplicity, verbal branding, opinions on the brands and selling and marketing campaigns I notice. Could be almost anything, really! And once in a while, I'll just show you some pictures I've taken. Subscribe to: Posts (Atom).
melansonconsulting.blogspot.com
Business Simplicity: Selling on buzzwords and commodity
http://melansonconsulting.blogspot.com/2015/06/selling-on-buzzwords-and-commondity.html
Monday, June 29, 2015. Selling on buzzwords and commodity. Do you hear it? It's every sales person in the world, more or less, selling what they offer based on buzzwords and what their competitors are also talking about. You don't even have to listen closely. It's right there in front of you at every networking event, at every pitch meeting. Hard, because finding valuable differentiation is often one of the most difficult things organizations try to do. Nevertheless, it can and MUST be done.
melansonconsulting.blogspot.com
Business Simplicity: 5 things to remember when you're selling
http://melansonconsulting.blogspot.com/2015/07/5-things-to-remember-when-youre-selling.html
Friday, July 10, 2015. 5 things to remember when you're selling. 1 If you use an elevator pitch, everyone will know it and run away from you. Most important, they won't listen. 2 If you only apply sales "tactics", i.e. find pain, overcome objections, etc., you're using the same methodology as your competition and so, will find less success. 3 You MUST develop your Differentiated Offer, as the natural follow-on to point 2 above. Without it, there's no strategy to what you're doing. View my complete profile.
melansonconsulting.blogspot.com
Business Simplicity: Innovation "shminovation", eh?
http://melansonconsulting.blogspot.com/2015/07/innovation-shminovation-eh.html
Tuesday, July 21, 2015. Innovation "shminovation", eh? As I recently Tweeted:. If every firm that claimed to be #. Actually was, the business world would be unrecognizable #. One of the many buzz words you'll hear, "innovation" is claimed by everyone, all the time, for everything. I'd say about 1% of companies actually innovate. The rest, well.it sounds good, right? Are you claiming that you're doing or selling something that no one has ever seen before? And btw, that's branding too.just so you know!
nawboboston.blogspot.com
NAWBO Boston BUZZ BOARD: March 2009
http://nawboboston.blogspot.com/2009_03_01_archive.html
Friday, March 27, 2009. NAWBO Boston Building Alliances Event. We would like to thank those that attended our event last night which. Brought us new light on the importance of personal attention to our relationships in business last night! For this and other great resources for your personal and business lives! Tuesday, March 17, 2009. Nawbo Boston Power of Emailing Workshop A Success! Thank you to all who attended our Workshop on the Power of Email Marketing presented by Zak Barron from Constant Contact!
melansonconsulting.blogspot.com
Business Simplicity: B2C, B2B, and Marketing dollars
http://melansonconsulting.blogspot.com/2015/06/b2c-b2b-and-marketing-dollars.html
Monday, June 15, 2015. B2C, B2B, and Marketing dollars. There are major differences between the approach to B2C and B2B marketing. For B2C marketing, you either have to go really small or really big. Really small would be your immediate local market. So, if you're a CPA firm for instance, or a small gift shop, you'll need to promote locally, get involved in local networking groups, and build relationships person-to-person forever. That's why Blackberry's old "Do what you love" campaign was so wrong-heade...
melansonconsulting.blogspot.com
Business Simplicity: Speaking must equal execution
http://melansonconsulting.blogspot.com/2015/06/speaking-must-equal-execution.html
Thursday, June 4, 2015. Speaking must equal execution. The reason I object to branding work that doesn't address the verbal, conversational part is, the gap rarely becomes closed between what's sold and what's delivered. You see the problem? This is a strategic and branding problem, not a sales problem. The way to fix this is, develop your brand positioning in such a way that it conveys an executable "offer" to the market. Examples:. Geico: "Save 15% in 15 minutes". Fidelity: "Turn here.". Next Verbal Br...
melansonconsulting.blogspot.com
Business Simplicity: June 2015
http://melansonconsulting.blogspot.com/2015_06_01_archive.html
Monday, June 29, 2015. Selling on buzzwords and commodity. Do you hear it? It's every sales person in the world, more or less, selling what they offer based on buzzwords and what their competitors are also talking about. You don't even have to listen closely. It's right there in front of you at every networking event, at every pitch meeting. Hard, because finding valuable differentiation is often one of the most difficult things organizations try to do. Nevertheless, it can and MUST be done. Please share...
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