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Intermarkets: September 2009

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Intermarkets, Inc.'s. Chief Executive Officer, Kevin Lucido, writes about issues in the Web advertising community for your amusement and education. Wednesday, September 16, 2009. The vast majority of corporate chief financial officers do not agree with the recent statement by US Federal Reserve Chairman Ben Bernanke that the "recession is likely over." According to a recent poll. Nearly 70% of CFOs believe the recession will continue. Posted by Kevin Lucido. Saturday, September 12, 2009. Intermarkets man...

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Intermarkets: November 2009

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Intermarkets, Inc.'s. Chief Executive Officer, Kevin Lucido, writes about issues in the Web advertising community for your amusement and education. Tuesday, November 17, 2009. Giving Thanks: Tom Phillips. As we approach Thanksgiving, it's a good time to think about all that we have to be thankful for (apologies for the grammar). It's especially important during difficult times to be reminded of the good things, people, and events in our lives. Posted by Kevin Lucido. Saturday, November 7, 2009. 1 Attenda...

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Intermarkets: April 2009

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Intermarkets, Inc.'s. Chief Executive Officer, Kevin Lucido, writes about issues in the Web advertising community for your amusement and education. Tuesday, April 14, 2009. Go beyond making a sale. Build a relationship. I recently spoke at a conference about internet fundraising for non-profit organizations and political candidates (they're really. Non-profit, aren't they? Greetings from South Carolina,. Posted by Kevin Lucido. Subscribe to: Posts (Atom). Go beyond making a sale. Build a relationship.

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Intermarkets: How health care reform impacts Intermarkets

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Intermarkets, Inc.'s. Chief Executive Officer, Kevin Lucido, writes about issues in the Web advertising community for your amusement and education. Tuesday, March 23, 2010. How health care reform impacts Intermarkets. It's amazing how weak the reporting on the legislation has been. Most of the media coverage has been focused on supposed name-calling (most of which has been proven false) and the shenanigans. Of the politicians, their colleagues, special interest groups, and others. On the other hand, the ...

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Intermarkets: January 2010

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Intermarkets, Inc.'s. Chief Executive Officer, Kevin Lucido, writes about issues in the Web advertising community for your amusement and education. Wednesday, January 27, 2010. On today's Drudge Report. There's a link to a story about Newsday's efforts to sell subscriptions to its content on the Web, here. Newsday, which has a tremendous reputation and is highly regarded, is not the subject of this posting; the ad-supported model vs. the subscription model is. This story reminded me of how often we see a...

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Intermarkets: More economic bad news drives marketers to the web for better results and ROI

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Intermarkets, Inc.'s. Chief Executive Officer, Kevin Lucido, writes about issues in the Web advertising community for your amusement and education. Thursday, September 9, 2010. More economic bad news drives marketers to the web for better results and ROI. As we've forecasted previously, the US economy remains weak, and shows further evidence of more long-term weakness driven by domestic policy choices:. US economic growth forecast cut, again. Posted by Kevin Lucido. Subscribe to: Post Comments (Atom).

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Intermarkets: October 2009

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Intermarkets, Inc.'s. Chief Executive Officer, Kevin Lucido, writes about issues in the Web advertising community for your amusement and education. Wednesday, October 14, 2009. Hacking, parenting and the Intermarkets Way. But sometimes, you just gotta brag. Every day at Intermarkets, we strive to achieve greatness within the construct of the Intermarkets Way. This means going above and beyond what is expected, to achieve what should be done. So today that changes. After some quick research, he contacted ...

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Intermarkets: Let's evolve: What's an audience?

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Intermarkets, Inc.'s. Chief Executive Officer, Kevin Lucido, writes about issues in the Web advertising community for your amusement and education. Thursday, April 22, 2010. Let's evolve: What's an audience? New lingo in the Web advertising world: "audience." But this time, it really matters. An "audience" is a group of people with a set of common characteristics, which can include demographic, behavioral, or psychographic traits. And why does that matter? Plus, say your creative message pokes fun at hus...

intermarkets-lucido.blogspot.com

Intermarkets: April 2010

http://intermarkets-lucido.blogspot.com/2010_04_01_archive.html

Intermarkets, Inc.'s. Chief Executive Officer, Kevin Lucido, writes about issues in the Web advertising community for your amusement and education. Thursday, April 22, 2010. Let's evolve: What's an audience? New lingo in the Web advertising world: "audience." But this time, it really matters. An "audience" is a group of people with a set of common characteristics, which can include demographic, behavioral, or psychographic traits. And why does that matter? Plus, say your creative message pokes fun at hus...