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AVEs (Advertising Value Equivalents) Revisited |
https://metricsman.wordpress.com/2007/12/24/aves-advertising-value-equivalents-revisited
Insight and Opinions on Social Media and Public Relations Research and Measurement. AVEs (Advertising Value Equivalents) Revisited. Generally speaking, advertising delivers a lower ROI than public relations. So why do we want to compare our results to those of an ad? Because it is a path of least resistance to calculating ROI, flawed as it is. Many people obviously believe a poor metric for ROI is better than none at all. And one rationale for using them that makes at least a little sense. 3 AVEs do not ...
Five Social Media Measurement Questions I Hope (NOT) To See in 2014 |
https://metricsman.wordpress.com/2014/01/02/five-social-media-measurement-questions-i-hope-not-to-see-in-2014
Insight and Opinions on Social Media and Public Relations Research and Measurement. Five Social Media Measurement Questions I Hope (NOT) To See in 2014. I get asked lots of great questions about social media measurement. Following are five not so great ones I hope not to hear in 2014. How do you measure social media? When I get this question, my answer is always the same;. I don’t measure ‘social media’, I measure what you are trying to accomplish with social media. How much is a Like worth? If you plan ...
Social Media Metrics & Measurement Continue to Evolve |
https://metricsman.wordpress.com/2014/06/09/social-media-metrics-measurement-continue-to-evolve
Insight and Opinions on Social Media and Public Relations Research and Measurement. Social Media Metrics and Measurement Continue to Evolve. In this post, I wanted to shine the light on a workshop during the Summit called,. Metrics that matter: Making sense of social media measurement. As campaigns become increasingly integrated across media types it makes sense to also reflect this integrated view in measurement. Ideally, measurement should reflect a similar level of integration as the campaign or p...
Social Media Measurement 2011: Five Things to Forget and Five Things to Learn |
https://metricsman.wordpress.com/2010/12/30/social-media-measurement-2011-five-things-to-forget-and-five-things-to-learn
Insight and Opinions on Social Media and Public Relations Research and Measurement. Social Media Measurement 2011: Five Things to Forget and Five Things to Learn. As we look to the next year, here are five things to forget and five things to learn about social media measurement in 2011. Things to Forget in 2011. 2 Vanity Metrics – Fans and Followers. For Twitter, there is a growing amount of evidence (read the Million Follower Fallacy. Measurement standardization is always an interesting topic to debate&...
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on prosperity: isto deve estar alguma coisa para acontecer
http://on-pr.blogspot.com/2010/12/isto-deve-estar-alguma-coisa-para.html
Isto deve estar alguma coisa para acontecer. Dos 25 melhores filmes do ano para a New Yorker estão 3 filmes portugueses/3 realizadores portugueses. orgulho, raiva e espanto.mas eu não percebo nada de cinema. Antonuco by paulo marcos. Awaken by m.dutto. Amec's executive director blog. Bad pitch by jen bekman. Bidireccional by paul capriotti. Branding strategy by daye and van auken. Different perspective on pr and strategic management by bruno amaral. Buzzofias by banda filarmónica de vale de azares. Europ...
on prosperity: hibernar
http://on-pr.blogspot.com/2011/01/hibernar.html
A hibernação é um estado letárgico pelo qual muitos animais endotérmicos, em grande maioria de pequeno porte, passam durante o inverno, principalmente em regiões temperadas e árticas. Os animais mergulham num estado de sonolência e inatividade, em que as funções vitais do organismo são reduzidas ao absolutamente necessário à sobrevivência. Resumindo: hibernação é quando o urso quiser. o urso "on pr" entra neste momento em hibernação. Antonuco by paulo marcos. Awaken by m.dutto. Bad pitch by jen bekman.
jasonkarpf |
https://funkyadjunct.com/author/jasonkarpf
Jason Karpf: Jeopardy Champ. Public Relations. Marketing. Writing. Adjunct Instructor. The Atomic Press Release. August 6, 2016. August 6 marks the anniversary of the dropping of the atomic bomb on Hiroshima. Official announcement came through a press release issued by President Harry Truman: Sixteen hours ago an American airplane dropped one bomb on Hiroshima, an important Japanese Army base. … Continue reading →. Arthur W. Page. Noel L. Griese. V for Victory and Viral. July 10, 2016. June 14, 2016.
on prosperity: "mas porque é que abriste a boca?"
http://on-pr.blogspot.com/2010/12/mas-porque-e-que-abriste-boca.html
Mas porque é que abriste a boca? Ou será que o facto de se comemorar o dia mundial da luta contra a sida, lhe dá legitimidade para dizer uma tonteira qualquer só para que falem dela? Antonuco by paulo marcos. Awaken by m.dutto. Amec's executive director blog. Bad pitch by jen bekman. Bidireccional by paul capriotti. Branding strategy by daye and van auken. Different perspective on pr and strategic management by bruno amaral. Buzzofias by banda filarmónica de vale de azares. El espacio del dircom. Interna...
on prosperity: quem é que vai com o medina carreira buscar o antónio borges a figo maduro?
http://on-pr.blogspot.com/2010/10/quem.html
Quem é que vai com o medina carreira buscar o antónio borges a figo maduro? Antonuco by paulo marcos. Awaken by m.dutto. Amec's executive director blog. Bad pitch by jen bekman. Bidireccional by paul capriotti. Branding strategy by daye and van auken. Different perspective on pr and strategic management by bruno amaral. Buzzofias by banda filarmónica de vale de azares. Comunicações ou não by telmo carrapa. David brain´s sixty seconds view. Desde el lado oscuro by jorge lopez. El espacio del dircom. Publi...
on prosperity: congressos em Lisboa, 2011
http://on-pr.blogspot.com/2010/12/congressos-em-lisboa-2011.html
Congressos em Lisboa, 2011. O próximo ano será recheado de factos (espero que se tornem acontecimentos) salientes no campo da comunicação. 1: Euprera 2011 Spring Symposium Lisbon (Portugal)Março, 3-5, “Beyond Online: Is Public Relations adapting, evolving … or failing? 8221; em conjunto com EuroBlog. Antonuco by paulo marcos. Awaken by m.dutto. Amec's executive director blog. Bad pitch by jen bekman. Bidireccional by paul capriotti. Branding strategy by daye and van auken. El espacio del dircom. Pr conve...
Posts | Tarcízio Silva
http://tarciziosilva.com.br/blog/posts
Pesquisa, monitoramento e métodos para usar os dados sociais digitais para fins acadêmicos, mercadológicos e vernaculares. Pular para o conteúdo. Projeto de Joy Buolamwini (@jovialjoy) combate discriminação nos algoritmos. Curso de Monitoramento de Mídias Sociais no Rio de Janeiro. Vídeo do Simpósio de Inteligência em Mídias Sociais. O potencial contra-hegemônico da internet sob ameaça em tempos de concentração midiática no Facebook. Cartilha de Planejamento Estratégico para Leigos. Etnus lança resultado...
Jason Karpf Resume |
https://funkyadjunct.com/jason-karpf-cv-resume
Jason Karpf: Jeopardy Champ. Extensive background in adult learning and online education. 10 years experience as a college lecturer, on-campus and online. 15 years experience as a corporate trainer. 20 years experience in writing, marketing, public relations and corporate communications. Winner, Award of Excellence, Public Relations Society of America, Los Angeles chapter. Published author: numerous articles and posts on public relations and marketing; nonfiction book. Four-time champion on TV game show.
Living On The Other Side | Memos, Thoughts, Words. | Page 2
https://rhapsophia.wordpress.com/page/2
Living On The Other Side. Newer posts →. February 20, 2010 · 6:04 pm. Whatever Wins for Nike. If you typed Tiger Woods in any search engine last week, all the news jumped out was about his first televised apology to the public on Friday. It has been looooong time for Mr. Woods hided from the public and his golf career but people didn’t pay less attention to his reappearance. Mr Woods started using Nike golf balls rather than the Titleist balls favored by other stars, and later picked up Nike clubs, moves...
FACEBOOK 粉丝互动终极指南 | Living On The Other Side
https://rhapsophia.wordpress.com/2012/03/12/facebook-粉丝互动终极指南-59
Living On The Other Side. The Legency of “Homeless Chic”–From An Online PR View. ZZ: 胡温这十年，中国社会取得了哪些进展 新一任领导人又将面临哪些挑战 →. March 12, 2012 · 10:56 am. 原文 The Ultimate Guide to Facebook Fan Engagement. 最佳信息发布时间最好是 非工作时间 –晚上8点到早上7点之间。 8 赢得交易的关键词 优惠卷 和 直减. 对前十名的营销关键词的分析显示，内容中含有 优惠卷 或 减 字眼的更新最有互动效果。 减 获得高于其他55%的粉丝互动率， 优惠券 获得高于平均值39%的粉丝互动率。 Don’t let the fans do the math. 研究表明，直减 比 打%折多2倍的粉丝互动率。 最有效的两种内容 纯图片 和 纯文字。 Filed under PR Trends. The Legency of “Homeless Chic”–From An Online PR View. LVMH vs. Google.
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| Insight and Opinions on Social Media and Public Relations Research and Measurement
Insight and Opinions on Social Media and Public Relations Research and Measurement. Social Media Metrics and Measurement Continue to Evolve. In this post, I wanted to shine the light on a workshop during the Summit called,. Metrics that matter: Making sense of social media measurement. As campaigns become increasingly integrated across media types it makes sense to also reflect this integrated view in measurement. Ideally, measurement should reflect a similar level of integration as the campaign or p...
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