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metro tribal

Immersed in your customers’ world, we discover the stories that will transform your brand. One of the world's largest education companies now sees the reassuring story it should have been telling parents all along. A leading baby product company now knows there are three different stories it should tell moms. One of the world's largest tech brands now knows how consumers in multiple countries talk about information products. The stories you should be telling. No — not quite. We are a hybrid team of ethno...

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metro tribal | metrotribal.com Reviews

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Immersed in your customers’ world, we discover the stories that will transform your brand. One of the world's largest education companies now sees the reassuring story it should have been telling parents all along. A leading baby product company now knows there are three different stories it should tell moms. One of the world's largest tech brands now knows how consumers in multiple countries talk about information products. The stories you should be telling. No — not quite. We are a hybrid team of ethno...

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1 brand stories

2 blog

3 marketing firm

4 encode

5 about us

6 metrotopics

7 charlottesville va

8 washington dc

9 seattle

10 los angeles

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metro tribal | metrotribal.com Reviews

https://metrotribal.com

Immersed in your customers’ world, we discover the stories that will transform your brand. One of the world's largest education companies now sees the reassuring story it should have been telling parents all along. A leading baby product company now knows there are three different stories it should tell moms. One of the world's largest tech brands now knows how consumers in multiple countries talk about information products. The stories you should be telling. No — not quite. We are a hybrid team of ethno...

INTERNAL PAGES

metrotribal.com

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metro tribal – Professional and Trade Associations

http://metrotribal.com/professional-and-trade-associations

Professional and Trade Associations. Solving modern problems facing marketers at professional and trade associations. While new technologies could not immediately replace all of the offerings associations provided (e.g. face to face meetings, certifications), the role of the association as focal point for professional advancement threatened to diminish. Association markets now find themselves in search of stories they can tell that reshape the mindset about association value. But how? We have selected ke...

2

metro tribal – Don't let questions get in the way of discovery

http://metrotribal.com/dont-let-questions-get-in-the-way-of-discovery

Don't let questions get in the way of discovery. As a follow up to my last post, I feel it’s important to float the idea that often, very often, perhaps most often, the greatest learning comes when you ask no questions at all. You simply observe and listen. And possibly stimulate a conversation by making a statement and seeing where that takes you. Create questions with care. Each time you create a question, you greatly increase the chances that you will narrow what you will learn. The questions you ask.

3

metro tribal – What he said . . .

http://metrotribal.com/what-he-said

What he said . . . Once in a while (OK, really often), someone comes along and says something you always try to say, only they say it much better. Drake Baer wrote a great article for Entrepreneur magazine explaining why so many companies are seeking out the help of Anthropologists to understand their customers better. Read here. The Only Story That Matters™ (TOSTM™). December 26, 2014 ). What are you measuring — ala Seth Godin. November 9, 2012 ). November 6, 2012 ). 59 minutes of branding. Is your bran...

4

metro tribal – The Only Story That Matters™ (TOSTM™)

http://metrotribal.com/the-only-story-that-matters

The Only Story That Matters™ (TOSTM™). The book and associated digital materials bearing this trade name — “The Only Story That Matters” and/or “TOSTM” — are in progress. The materials will be business/organization materials sort of, but the kind that frames most business situations as life situations. Therefore, they have implications for all human relationships — as citizens, leaders, parents, friends, and significant others. We hope you’ll like them. We think you will. What he said . . . June 2, 2012 ).

5

metro tribal – Trusted Story Development™

http://metrotribal.com/trusted-stories

Trusted Story Development™. Trusted Stories are the key to winning customers in a social age. Trusted Stories is a metro tribal concept at the heart of the customer insight and brand development services we deliver our clients. In today’s overcrowded marketplaces, the clearest and most trusted voice belongs to the customer. We help brands cut through the noise to identify and connect with their customers. Our approach is unique: we discover. The CRAFT phase ensures that what we discover about your custom...

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sectorintelligence.com

home :: Sector Intelligence

http://sectorintelligence.com/home

Sector Concierge for Associations. Brand ethnographics: what makes brands, brands. Listening to the conversation: discovering your brand. Telling your story: co-creating your brand. Embedding customer connection: your brand in real life. The brand-life continuum report. If all of human history were represented on a clock, most of the key changes in the way humans live has occurred in the past few seconds. What will the next few seconds bring in your marketplace? How will you know? Your customers must hav...

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Immersed in your customers’ world, we discover the stories that will transform your brand. One of the world's largest education companies now sees the reassuring story it should have been telling parents all along. A leading baby product company now knows there are three different stories it should tell moms. One of the world's largest tech brands now knows how consumers in multiple countries talk about information products. The stories you should be telling. No — not quite. We are a hybrid team of ethno...

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