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Blog | MFour
http://mfour.com/blog
3 Mobile Musings For the MFour Blog. August 26, 2016. Here’s your Friday roundup of 3 items from the MFour blog to keep you up to speed on mobile research. Whatever else you do, don’t forget to check at the bottom for something to mobilize your spirits heading into the weekend. Meet More Millennials Happy Panel = Great Data There’s No Biz But Mobile Biz […]. 3 Big Reasons Not to Feel [Too] Guilty For Not Going Mobile [Yet]. August 25, 2016. MFour Hires Blake Skorich as Solutions Development Rep. Fresh ev...
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Geo-Intercepts | MFour
http://mfour.com/geo-intercept-surveys
Geo-Intercepts are mobile surveys that capture Point-of-Emotion responses at a level of precision never before available right down to the door front of a particular store. Surveys are cached on a respondent’s phone, which allows for a fluid experience regardless of cell service. No other research firm offers this level of accuracy with advanced GPS technology coupled with surveys designed exclusively for mobile devices. Retail and Special-Use Geo-Intercepts. For retail stores, dealerships, restaurants, ...
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April Fools "Panel Going All Beeper, All the Time" | MFour
http://mfour.com/april-fools
April Fools Panel Going All Beeper, All the time! April 11, 2015. MFour Abandons All-Mobile Panel in Favor of “Beeper Technology.”. Stating emphatically, “Mobile is dead…the return of the beeper is near,” MFour CEO Chris St. Hilaire announced today the company will immediately close its 600,000 active person, mobile panel in favor of beeper-respondants wearing “super cool” belt clips. The new four-step methodology is brilliant in its design: First, respondent attaches a beeper to their belt and waits for...
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Careers | MFour
http://mfour.com/careers
Careers with MFour Mobile Research. Working at a leading mobile research company, you’ll be transforming an industry! Market researchers are caught in the middle of a mobile revolution: They know they need to adapt, but have trouble finding the path. Blazing a trail is more difficult than following it, so you will need to be a guide and an agent of smooth disruption. MFour Mobile Research is proud to be an equal opportunity employer. Group medical and dental insurance. We are the leading mobile market re...
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30 Minute Mobile Surveys? | MFour
http://mfour.com/30-minute-mobile-surveys
30 Minute Mobile Surveys? Yes, Here’s How. January 28, 2015. Want 30 Minute Mobile LOI’s? 8220;You’ll Have to Do Better Than This.”. On our native app, incidence and completion rates on 20-30 minute mobile surveys have been consistent at 25% response and 90% plus completion. In the early days of any new methodology, there’s confusion about the best implementation techniques, with many people using similar terms to describe very different methods of conducting research. 2,139 surveys, 713 on each platform...
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Trackers | MFour
http://mfour.com/mobile-trackers
MFour’s panel allows for nationwide exit polling at any theater in the country. Track audience responses when films and trailers are fresh in their minds: Did they like the movie enough to watch it again? To rent or buy it? Which trailers do they recall and what do they recall about them? Was product placement effective? Surveys are submitted via smartphone the moment they are completed, making nationwide feedback instantly available. MFour has the industry’s only all-mobile panel, making us the clear ch...
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Surveys | MFour
http://mfour.com/mobile-surveys
MFour’s mobile surveys are delivered via our highest rated, best reviewed, Surveys On The Go app, created exclusively for consumers on the go. Smartphones have transformed the way people communicate it is the fastest mainstream adoption of a technology since television. The advantages of mobile surveys over online are clear. Point-of-Emotion insights, captured at the moment a user first experiences a product or event are more valuable than insights recalled days or weeks later. Music hooks are delivered ...
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In-Home Usage Test | MFour
http://mfour.com/mobile-ihut
One of the benefits of Mobile IHUT is its ability to identify natural shoppers: people who have walked into a venue on their own, without prompting. GeoValidation (our GPS system) triggers an alert when they enter the store, and the app invites them to take the survey. GeoValidation confirms that the panelists are actually in the store, and the video and photo options can provide additional verification. When shoppers click to accept a survey, they may be asked to:. Does the packaging stand out? Audio ca...
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Diary Studies | MFour
http://mfour.com/diary-studies
What if you need nuanced feedback over days, weeks or longer? What if you want to dig deeper to find out, in a consumer’s own words, how they feel about a product or event when they first encounter it, a week later, and a month after that? What about when he first takes it to the course? How about a month later does he love it, or is he let down? Which items did they come in to grab? Did they go for end-caps more often than aisles? Did they stop and look at store ads? Shoppers respond at the Point-of-Emo...
