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Feature: Gated communities – an oxymoron? » keithjohnlewis » A freelance copywriter.
http://keithjohnlewis.com/feature-gated-communities-an-oxymoron
Feature: Gated communities – an oxymoron? Gated communities have been a controversial topic of debate in recent years. They are seen by some as a sign of the burgeoning gentrification that is polarising our Capital. Others say that far from isolating people, they can provide a sense of community. As Features Editor for the Brixton Bugle, I took a closer look at their pros and cons. Local author, Alex Wheatle’s, short Guardian video starts with him taking a walk past the Brockwell Gate development on Tuls...
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Blog Section » keithjohnlewis » A freelance copywriter.
http://keithjohnlewis.com/blog
For what it’s worth…. Travel Feature: Tuscany. In a Camper. I’m in Tuscany. But other than the fact that I. Read More →. The fuddy-duddy versus the copywriter. You know who I mean: that client who ignores the quality of your. Read More →. Should you ask your copywriter to mind their ‘ands’ and ‘buts’? As a copywriter, it’s hard to stop my ears steaming and. Read More →. Travel feature: Shame on the shamen. If I not live long, no problem,’ said Pou as he necked. Read More →. Travel Feature: No flies on me.
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Good web copywriting: cheat on your comma. Court a full stop » keithjohnlewis » A freelance copywriter.
http://keithjohnlewis.com/good-web-copy-cheat-on-your-comma-court-a-full-stop
Good web copywriting: cheat on your comma. Court a full stop. A good web copywriter uses short sentences. Commas can usually be replaced with a full stop. A good web copywriter uses short sentences, where commas can usually be replaced with a full stop. A good web copywriter uses short sentences, where commas can usually be replaced with a full stop, despite what you might have been taught by your English teacher. As I think I’ve said before…. Posted on April 22, 2015 in Copywriting.
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Copywriting: storytelling for start-ups » keithjohnlewis » A freelance copywriter.
http://keithjohnlewis.com/storytelling-for-start-ups
Copywriting: storytelling for start-ups. Stories, as we know them, are told to entertain. But as a start-up the chances are you can also use a story to influence your target audience. While it’s true that storytelling has become a bit of a marketing zeitgeist, it’s only because the importance of engaging online content has called for it. Basically, it’s no longer the sole domain of advertising companies. So storytelling is not a copywriter’s fad. But before we find out how we can use it…. A Cat in the Hat.
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keithjohnlewis » A freelance copywriter.
http://keithjohnlewis.com/page/2
Copywriting is no longer about straplines, pomade and plaid flannel suits. Today, a good freelance copywriter has to be more flexible than Mr Motivator’s leotard. There’s that internet thing for starters: web copy, online advertorials… all that content marketing. But whatever you want to communicate, I’ll get you doing it concisely – and in your own, unique way. As for the pomade? I’m told cedarwood beard oil’s the next thing. The things I do. Tone of Voice and Storytelling. 151; . 151; . 151; . 62 Av...
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Why you should dump the Trumpster quotes » keithjohnlewis » A freelance copywriter.
http://keithjohnlewis.com/why-you-should-dump-the-trumpster-quotes
Why you should dump the Trumpster quotes. American TV network NBC did it. Thus it comes to call that I will too. So, I hereby swear whether in passing or in some desperate attempt to find a cheap quote on success – never to give Donald Trump a second of airtime. But what did Trump ever do to you, you’re wondering. In case you haven’t heard the latest, let me give you a quick run down…. Please, God…. Be quoting him on – is a diatribe against border-crossing Latams. It goes like this:. Then there are the c...
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Copywriting tips: using phrasal verbs to warm up your tone » keithjohnlewis » A freelance copywriter.
http://keithjohnlewis.com/tone-of-voice-phrasal-verbs
Copywriting tips: using phrasal verbs to warm up your tone. So you’ve accepted that your old web copy sounded a bit too stuffy. Ceremonial, perhaps. And you’ve come up with a warmer, more approachable tone of voice. But how can you get your internal content writers to shake those old habits? After all, establishing a new tone of voice is just the start. Embedding it is the important bit – and where most companies fall short. What are phrasal verbs? They are verbs that contain two words, like. I turned do...
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Infographic: The state of a mobile nation » keithjohnlewis » A freelance copywriter.
http://keithjohnlewis.com/infographic-the-state-of-a-mobile-nation
Infographic: The state of a mobile nation. I was recently asked to work on a slide deck for a large search engine. (The one whose name I’m not allowed to mention.). I discovered some startling things about the habits of contemporary man/woman. While some of these revelations had me tossing and turning in bed, I thought others might be useful to companies thinking about content marketing strategy. I’ve packed my findings into a tidy little infographic below (scroll to the end to see my conclusions):.
