secondtimearoundblog.com
The State of Real Estate Media (Part II) | MICHAEL BECKERMAN
https://secondtimearoundblog.com/2015/07/16/the-state-of-real-estate-media-part-ii
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. The State of Real Estate Media (Part II). July 16, 2015. If you missed Part I, you can read it here. If I was running a major, national, real estate trade media outlet what would I do? Talked about the fast-moving trends of companies and professionals who are creating their own amazing content and how it will eventually (sooner than later) pose a threat to traditional media. Don’t run press releases. Everyone loves them and...
secondtimearoundblog.com
From online listings to brokerage…a new model? | MICHAEL BECKERMAN
https://secondtimearoundblog.com/2015/07/13/from-online-listings-to-brokerage-a-new-model
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. From online listings to brokerage…a new model? July 13, 2015. July 13, 2015. Companies have been trying to disrupt the traditional real estate brokerage model for as long as I can remember. Most, if not all, have failed. Others have created behemoths, focused on listings that have truly changed the way business is done, think Zillow. Notice the similarity in their language in their about pages: Compass.com/about. With all o...
secondtimearoundblog.com
The future of the commercial real estate industry in one word… | MICHAEL BECKERMAN
https://secondtimearoundblog.com/2015/06/29/the-future-of-the-commercial-real-estate-industry-in-one-word
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. The future of the commercial real estate industry in one word…. June 29, 2015. September 8, 2015. If you look at virtually every single business sector…travel, autos, electronics, hotels, apartments, homes, insurance, financial services, etc… they all now have one thing in common: all of the choices, content and data is open and available online. In my 30-year career, I have never seen an industry so protective of its turf ...
secondtimearoundblog.com
The State of Real Estate Media (Part II) | MICHAEL BECKERMAN
https://secondtimearoundblog.com/2015/07/16/the-state-of-real-estate-media-part-ii/comment-page-1
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. The State of Real Estate Media (Part II). July 16, 2015. If you missed Part I, you can read it here. If I was running a major, national, real estate trade media outlet what would I do? Talked about the fast-moving trends of companies and professionals who are creating their own amazing content and how it will eventually (sooner than later) pose a threat to traditional media. Don’t run press releases. Everyone loves them and...
secondtimearoundblog.com
The Content Tipping Point for the Real Estate Industry? | MICHAEL BECKERMAN
https://secondtimearoundblog.com/2015/06/24/the-content-tipping-point-for-the-real-estate-industry
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. The Content Tipping Point for the Real Estate Industry? June 24, 2015. The industry giants have finally awoken and now it appears there is no turning back! I have been saying for years, to anyone that would listenand clearly not that many didthat the future in real estate media and marketing is content. Content that is created from WITHIN the industry, written BY the industry and FOR the industry. The Duke Long Agency.
secondtimearoundblog.com
About Me | MICHAEL BECKERMAN
https://secondtimearoundblog.com/about-me
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. I am obsessed with anything related to content marketing. Equally passionate about all things real estate tech. I started this blog to share my thoughts, opinions and practical advice about content marketing and strategies, and technology, specifically for the real estate industry. I hope you join the discussion and find the blog useful and practical as well. Click to share on Twitter (Opens in new window). Our focus is on ...
secondtimearoundblog.com
UPDATE: The Content Tipping Point for the Real Estate Industry? | MICHAEL BECKERMAN
https://secondtimearoundblog.com/2015/06/25/update-the-content-tipping-point-for-the-real-estate-industry
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. UPDATE: The Content Tipping Point for the Real Estate Industry? June 25, 2015. Quick update to my blog. On amazing content being created by CBRE. Check out this content page on the Realtor.com. Website… http:/ www.realtor.com/news/. Another terrific example of how a company, or in this case an association, is turning their website into a destination for original, insightful and objective content. Enter your comment here.
secondtimearoundblog.com
Michael Beckerman | MICHAEL BECKERMAN
https://secondtimearoundblog.com/author/secondtimearoundblog
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. What is content marketing and why am I so obsessed with it? April 25, 2016. Almost 30-years ago, I discovered the power of public relations. So, I built my own PR firm and it grew into a top-50 agency with a really strong niche in real estate. Today, PR is still a really powerful and effective tool in the arsenal of brand building. But, it’s not the only tool in the box anymore. What is Content Marketing? One of the things ...
secondtimearoundblog.com
This is my idea of what a real CEO does! | MICHAEL BECKERMAN
https://secondtimearoundblog.com/2015/07/13/this-is-my-idea-of-what-a-real-ceo-does
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. This is my idea of what a real CEO does! July 13, 2015. July 13, 2015. I have been running my own businesses for almost 30 years. 30 years of doubt. 30 years of stress. 30 years of wins and 30 years of losses. And I wouldn’t change a thing! Is what he wrote about his journey with 42Floors. All I will say is if I were Jason’s partner, employee or past employee, I would be damn proud to work for a guy like this. You are comme...
secondtimearoundblog.com
Taking content creation to a whole new level | MICHAEL BECKERMAN
https://secondtimearoundblog.com/2015/08/06/taking-content-creation-to-a-whole-new-level
A BLOG ABOUT REAL ESTATE TECHNOLOGY AND CONTENT MARKETING. Real Estate Tech News. Taking content creation to a whole new level. August 6, 2015. And not always in a good way). As part of my continued obsession with all things content related, I came across this article. That I wanted to share. It profiles an organization that perhaps is taking original content to the extreme, but nonetheless, it follows the same theme I have been writing. And in many cases, becoming media themselves. Click to email (Opens...
SOCIAL ENGAGEMENT