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Express Filmmaker Blog: September 2013

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Wednesday, September 11, 2013. Subscribe to: Posts (Atom). View my complete profile. Awesome Inc. template. Powered by Blogger.

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Express Filmmaker Blog: February 2012

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Wednesday, February 29, 2012. A video for Jordan Sights Travel and Tourism. Once the shooting for InterContinental is finished in Amman, I get in touch with someone indirectly related to the project, Mr. Adnan, who's the managing director of the agency that has driven us all around the city during these days. He tells me that, for him, investing on this commercial is investing on the future, as the Arab Spring is damaging the tourism all around the region, and Syria is in its boiling point.

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Express Filmmaker Blog: Shooting Testimonials - Part 1/3 - The Human Factor

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Monday, April 8, 2013. Shooting Testimonials - Part 1/3 - The Human Factor. As video marketing grows and companies struggle to fulfill the level of proximity that nowadays connected world demands, video testimonials are part of both online and offline communication strategies. Testimonials are even more valuable for its power of seduction and proximity than for the transmitted message itself. That's what makes the difference with text content or still images. 1 Cast who talks. Specially if you couldn't m...

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Express Filmmaker Blog: April 2013

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Monday, April 8, 2013. Shooting Testimonials - Part 1/3 - The Human Factor. As video marketing grows and companies struggle to fulfill the level of proximity that nowadays connected world demands, video testimonials are part of both online and offline communication strategies. Testimonials are even more valuable for its power of seduction and proximity than for the transmitted message itself. That's what makes the difference with text content or still images. 1 Cast who talks. Specially if you couldn't m...

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Express Filmmaker Blog: February 2013

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Thursday, February 14, 2013. Express Journal #4: Drink, Food. Most popular soft drink in China is Wong lo Kat, but what is it? This and a little bit more in this Express Journal episode! Subscribe to: Posts (Atom). View my complete profile. Express Journal #4: Drink, Food. Awesome Inc. template. Powered by Blogger.

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Express Filmmaker Blog: Video Marketing Music

http://expressfilmmaker.blogspot.com/2013/09/video-marketing-music.html

Wednesday, September 11, 2013. Subscribe to: Post Comments (Atom). View my complete profile. Awesome Inc. template. Powered by Blogger.

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Express Filmmaker Blog: Shooting Testimonials - Part 2/3 - Visuals

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Monday, May 13, 2013. Shooting Testimonials - Part 2/3 - Visuals. Let's follow with the three-part post series on shooting testimonials. When we are sure of having control on the human factor discussed in the first part. It's time to think about getting great visuals and use the available tools to film a good video. 1 Which lenses are better. Canon EF f/1.8 50 mm. Nikkor f/1.8D 50 mm. Shot taken with the Canon EF/1.8 50 mm. Shot taken the Canon EF/5.6 17-55 mm. 2 Camera at the height of the eyes. Unless ...

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Express Filmmaker Blog: March 2013

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Thursday, March 21, 2013. The rise of tourism video marketing. According to Google: 68% of business travelers watch travel-related videos, up from 56% two years ago. Video has become a great tool for tourism marketing, mainly for two reasons:. 1 More and more, image prevails over text in Internet, and tourism marketing highly needs visuals to seduce. Video marketing is known to increase conversions. It's 30% better than any other promotional item without video. Putting up a video with relevant keyword in...

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Express Filmmaker Blog: January 2012

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Monday, January 30, 2012. Shooting tourism video in Amman for InterContinental. I'm flying with turkish airlines, and the communication with the airline has been frankly difficult. After a long conversation where they tried to make me understand I couldn't bring any big object because of its weight (they wouldn't have an answer to "what's more heavy, A kilo of paper or a kilo of lead? I decided to just leave the tripod and shoot the video without any stabilization. The Royal Automobile Museum. Which name...

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Express Filmmaker Blog: June 2012

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Tuesday, June 5, 2012. The festival Fenêtres sur Courts. In Dijon (France) projected my shortfilm Suerte in the framework of its European Competition. This was the first time I saw one of my films surrounded by french audience, and it was very special to see that people caught the intention of its last joke. I think those seconds of laugh before the final credits gave sense to all the work done on this little, modest film. Subscribe to: Posts (Atom). View my complete profile.