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Distinguishable customer centric marketing...
Midtown Singapore: September 2011
http://midtownsingapore.blogspot.com/2011_09_01_archive.html
Distinguishable customer centric marketing. Tuesday, 20 September 2011. Air Asia. Now, even pigs could fly. Since the beginning of the decade, the world had seen the emergence of budget airline carriers. These airlines redefined air travel and was seen as a form of empowerment now that almost everyone to travel by air now that it has been made more affordable. Let us take a closer look into the basis of these carriers' business models:. Focus on basics, Deliver greatness. The challenge here is differenti...
Midtown Singapore: Scoot Air.....a great way to scoot....
http://midtownsingapore.blogspot.com/2011/09/great-way-to-scoot.html
Distinguishable customer centric marketing. Sunday, 18 September 2011. Scoot Air.a great way to scoot. Of recent times, we have seen the rapid growth within budget carriers such as Malaysia's Airsia, Qantas' Jetstar and now Indigo, an already successful India based airline, spreading its wings in Singapore. And with that, SIA was rumored to be developing a no frills, budget airline, branded as Scoot Airlines slated for launch in the middle of next year. After all, SIA's track record within this industry ...
Midtown Singapore: That WOW! service
http://midtownsingapore.blogspot.com/2011/08/that-wow-service.html
Distinguishable customer centric marketing. Monday, 22 August 2011. Much have been said and done about the service standards within Singapore hospitality businesses. First, the Government spearheaded the GEMS (Go the Extra Mile for Service) and then, Sentosa had its own rendition called the WAVE programme (Welcomed, Assured, Valued and Energized). Lately, we saw the emergence of FT (Foreign Talents) especially in that of front line customer service. What would be the real reason behind this? For a start,...
Midtown Singapore: Duds as marketers
http://midtownsingapore.blogspot.com/2011/11/duds-as-marketers.html
Distinguishable customer centric marketing. Tuesday, 29 November 2011. I was walking down Singapore's Orchard Road and located just outside Tangs Orchard, I chanced upon this larger than life billboard promoting MAC's makeup kits. Well, it brings us to the issue of the term 'ethnocentrism', which is defined as the tendency of believing that one's culture or ethnic group is centrally important, and that all other groups are measured in relation to one's own. Subscribe to: Post Comments (Atom).
Midtown Singapore: August 2011
http://midtownsingapore.blogspot.com/2011_08_01_archive.html
Distinguishable customer centric marketing. Monday, 22 August 2011. Much have been said and done about the service standards within Singapore hospitality businesses. First, the Government spearheaded the GEMS (Go the Extra Mile for Service) and then, Sentosa had its own rendition called the WAVE programme (Welcomed, Assured, Valued and Energized). Lately, we saw the emergence of FT (Foreign Talents) especially in that of front line customer service. What would be the real reason behind this? For a start,...
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Midtown Singapore
Distinguishable customer centric marketing. Tuesday, 29 November 2011. I was walking down Singapore's Orchard Road and located just outside Tangs Orchard, I chanced upon this larger than life billboard promoting MAC's makeup kits. Well, it brings us to the issue of the term 'ethnocentrism', which is defined as the tendency of believing that one's culture or ethnic group is centrally important, and that all other groups are measured in relation to one's own. Tuesday, 20 September 2011. Since the beginning...
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