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ad int... | mikecollado.wordpress.com Reviews
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(by Mike Collado)
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2 in event marketing
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5 bicycling
6 charity events
7 charity ride
8 cycling
9 fundraiser events
10 fundraiser ride
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ad int…,in event marketing,marketing,advertisements,bicycling,charity events,charity ride,cycling,fundraiser events,fundraiser ride,4 comments,planning for success,marketing communications,public relations,social media,social networking,strategic planning
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ad int... | mikecollado.wordpress.com Reviews

https://mikecollado.wordpress.com

(by Mike Collado)

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1

Mike Collado | ad int...

https://mikecollado.wordpress.com/author/mikecollado

I've seen the good, the bad and the ugly while marketing technology companies. I'll share my thoughts on all of it here. Homepage: https:/ mikecollado.wordpress.com. The Problem With Decision By Committee. Posted in Event Marketing. On March 9, 2012. Because I’ve been super-busy with a client, I’ve not been able to devote as much time to marketing Storming of Thunder Ridge. The charitable cycling event here in Central Virginia that raises funds for the YMCA of Central Virginia’s Community Support Campaign.

2

Bigger, Better & More Focused | ad int...

https://mikecollado.wordpress.com/2012/01/24/bigger-better-more-focused

Laquo; The Hard Work Paid Off. Bigger, Better and More Focused. Last year when I started ad int…. I thought that I’d use it to share experiences and observations about marketing from the trenches. A novel idea, right? I mean, how many times can you write about the crappy ways in which companies persist in approaching trade shows. Still in its nascent stages, I decided to align my passions. For cycling, marketing and helping others by sharing my work to help promote the Storming of Thunder Ridge. We&#8217...

3

Planning For Success | ad int...

https://mikecollado.wordpress.com/2012/02/15/planning-for-success

Laquo; Why Does Marketing Always Want To Talk About Strategy? The Problem With Decision By Committee. Riddle me this: How to do you convince 500 cyclists to join a ride. That’s only in its third year of existance? I believe the answer has to do with sound strategy and flawless execution of the plan. Last time, we explored a strategy for attaining a sponsorship goal. With 100% of rider registration fees going to support the YMCA of Central Virginia’s Community Support Campaign. So, what’s the plan? What I...

4

Turn A Non-Event Into The Main Event | ad int...

https://mikecollado.wordpress.com/2011/01/20/turn-a-non-event-into-the-main-event

Laquo; Marketing Lessons From The Dark Side. PR Is A Many Splendored Thing. Turn A Non-Event Into The Main Event. In my last post, I shared that many small technology companies I encounter use ten and fifteen year old marketing methods. I described a company whose event strategy consisted of exhibiting at trade shows and conferences where, to generate leads, their marketing and sales teams attempted to lure wanderers into their booth to hear a pitch in exchange for a chance to win a cool gadget. Without ...

5

Gooooooooooooal!!! | ad int...

https://mikecollado.wordpress.com/2012/02/01/gooooooooooooal

Laquo; Bigger, Better and More Focused. Why Does Marketing Always Want To Talk About Strategy? The title of my last post – Bigger, Better and More Focused. 8211; is the perfect lead-in to today’s topic – setting of goals for the Storming of Thunder Ridge. What’s great is that it speaks to how many organizations approach planning. I often hear, “We want to raise the bar…” To which I typically ask, “How much more? I mean, how will we know whether we were successful? 8000 in sponsorship monies. In my next p...

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The Problem With Decision By Committee. Posted by Mike Collado. On March 9, 2012. Because I’ve been super-busy with a client, I’ve not been able to devote as much time to marketing Storming of Thunder Ridge. The charitable cycling event here in Central Virginia that raises funds for the YMCA of Central Virginia’s Community Support Campaign. Actually, I’ve been to trade show purgatory. Where it apprears I own a timeshare…). Posted by Mike Collado. On February 15, 2012. Our emphasis is on building ridership.

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