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It doesn't have to be so hard

It doesn't have to be so hard. Thursday, April 30, 2009. Differentiate or Die, But How? And yet, companies must differentiate. There is overwhelming evidence from across many industries to suggest that differentiation and profitability are positively correlated. I’d go so far as to suggest that if you show me a company that makes above-median profits in their category, I’ll show you a company that is well-differentiated from competition on one or more dimensions. As I write this post, I’m at an air...

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It doesn't have to be so hard | mikesievert.blogspot.com Reviews

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It doesn't have to be so hard. Thursday, April 30, 2009. Differentiate or Die, But How? And yet, companies must differentiate. There is overwhelming evidence from across many industries to suggest that differentiation and profitability are positively correlated. I’d go so far as to suggest that if you show me a company that makes above-median profits in their category, I’ll show you a company that is well-differentiated from competition on one or more dimensions. As I write this post, I’m at an air...

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It doesn't have to be so hard | mikesievert.blogspot.com Reviews

https://mikesievert.blogspot.com

It doesn't have to be so hard. Thursday, April 30, 2009. Differentiate or Die, But How? And yet, companies must differentiate. There is overwhelming evidence from across many industries to suggest that differentiation and profitability are positively correlated. I’d go so far as to suggest that if you show me a company that makes above-median profits in their category, I’ll show you a company that is well-differentiated from competition on one or more dimensions. As I write this post, I’m at an air...

INTERNAL PAGES

mikesievert.blogspot.com

1

It doesn't have to be so hard: It's the Software, Stupid.

http://mikesievert.blogspot.com/2009/02/its-software-stupid.html

It doesn't have to be so hard. Sunday, February 22, 2009. It's the Software, Stupid. Apple made its name in music on the success of iTunes, not iPod. I’ve worked in the technology industry for quite a few years. And I’ve come to a pretty basic conclusion:. Most hardware companies just don’t get software, and worse, they don’t GET that they don’t get software. This posting gives just one example. The often-told story goes like this:. Hence, Mac’s share growth. Not in my opinion. 160; . Most of the mp3 o...

2

It doesn't have to be so hard: December 2008

http://mikesievert.blogspot.com/2008_12_01_archive.html

It doesn't have to be so hard. Saturday, December 27, 2008. Staying connected just got easier. I have a number of different wireless devices. When I travel, I usually carry either a laptop or Netbook, and a wireless phone. I take my laptop into other companies' conference rooms and need an Internet connection. The problem is, I don't want to pay for multiple 3G dataplans for my multiple devices. That's why I am so impressed with MiFi, an ultraportable WiFi hotspot recently announced by Novatel. As a mark...

3

It doesn't have to be so hard: Some thoughts on what makes good marketing good

http://mikesievert.blogspot.com/2009/03/some-thoughts-on-what-makes-good.html

It doesn't have to be so hard. Saturday, March 14, 2009. Some thoughts on what makes good marketing good. 1 The Product is the Brand, and the Brand is the Product. 2 Speak When you Have Something to Say. 3 Efficiency is Important, but Effectiveness is MORE Important. 4 Marketing is about Results, and Marketing Decisions Should be Made by People Accountable for Results. 5 Some Marketers Like to Spend Money, but the Best ones Like to MAKE Money. 6 Marketing is about All Five P’s. This one has always been t...

4

It doesn't have to be so hard: January 2009

http://mikesievert.blogspot.com/2009_01_01_archive.html

It doesn't have to be so hard. Wednesday, January 14, 2009. Slingplayer for iPhone coming soon, but when? Last week at MacWorld, Sling Media finally demonstrated the SlingPlayer Mobile for iPhone and it looks very good. They have a good demo running. On their website now, but little to say about when it will be released. The site says they will submit for certification with Apple in 1Q. My son uses the AT&T Mobile TV service. On his Samsung Eternity. This is a surprisingly good live TV service. T...I lov...

5

It doesn't have to be so hard: March 2009

http://mikesievert.blogspot.com/2009_03_01_archive.html

It doesn't have to be so hard. Saturday, March 14, 2009. Some thoughts on what makes good marketing good. 1 The Product is the Brand, and the Brand is the Product. 2 Speak When you Have Something to Say. 3 Efficiency is Important, but Effectiveness is MORE Important. 4 Marketing is about Results, and Marketing Decisions Should be Made by People Accountable for Results. 5 Some Marketers Like to Spend Money, but the Best ones Like to MAKE Money. 6 Marketing is about All Five P’s. This one has always been t...

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blog.thunderfactory.com

Idea Driven Marketing » Idea Driven Marketing

http://blog.thunderfactory.com/category/idea-driven-marketing

Back to THUNDERFACTORY.com. Archive for the 'Idea Driven Marketing' Category. Harnessing the True Power of Social Media in Marketing. Published by Patrick Di Chiro. Under Idea Driven Marketing. Read the Full Post. Bob Garfield Goes Rogue on Social Media ROI. Published by Patrick Di Chiro. Under Idea Driven Marketing. Read the Full Post. A Strategy for Renewal: Focus on Enhancing Your Energy! Published by Patrick Di Chiro. Under Idea Driven Marketing. A dear friend gave me some good advice recently. S...

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Idea Driven Marketing » Detroit Rises Like a Phoenix

http://blog.thunderfactory.com/detroit-rises-like-a-phoenix

Back to THUNDERFACTORY.com. Detroit Rises Like a Phoenix. Published by Patrick Di Chiro. At 11:13 am under Idea Driven Marketing. The news of Detroit’s demise certainly was premature. Like the mythical Phoenix rising from the ashes, Detroit has been pulling itself out of its death spiral to show the world what it’s really made of. Then there was the positive news about new new-age manufacturing jobs being created in the Detroit area. The jobs are with a growing ecosystem of green manufacturers in the...

blog.thunderfactory.com

Idea Driven Marketing » Bob Garfield Goes Rogue on Social Media ROI

http://blog.thunderfactory.com/bob-garfield-goes-rogue-on-social-media-roi

Back to THUNDERFACTORY.com. Bob Garfield Goes Rogue on Social Media ROI. Published by Patrick Di Chiro. At 3:42 am under Idea Driven Marketing. Love him or can’t stand him, media and marketing critic Bob Garfield. Always tells like like it is (or, at least as he sees it). I have always been a fan of Garfield’s candor in his media and advertising industry criticism. His recent trenchant commentary on MediaPost is consistent with all of that. The Throne Behind The Power. Erica Barth, vice president product...

blog.thunderfactory.com

Idea Driven Marketing » Patrick Di Chiro

http://blog.thunderfactory.com/author/patrick-di-chiro

Back to THUNDERFACTORY.com. About: Patrick Di Chiro. Posts by Patrick Di Chiro:. Harnessing the True Power of Social Media in Marketing. Bob Garfield Goes Rogue on Social Media ROI. A Strategy for Renewal: Focus on Enhancing Your Energy! Today Show Gets Real and Re-Signs Matt Lauer. Volvo Risks ‘Safe’ Brand Promise to Be Cool. The Rise of Content Marketing. Grading Another Super Bowl Event. Steve Jobs: The da Vinci of Our Time. Detroit Rises Like a Phoenix. Can Apple Stay On Top Without Jobs?

blog.thunderfactory.com

Idea Driven Marketing » A Strategy for Renewal: Focus on Enhancing Your Energy!

http://blog.thunderfactory.com/a-strategy-of-renewal-focus-on-enhancing-your-energy

Back to THUNDERFACTORY.com. A Strategy for Renewal: Focus on Enhancing Your Energy! Published by Patrick Di Chiro. At 7:31 pm under Idea Driven Marketing. A dear friend gave me some good advice recently. She advised me thusly: ”Focus your life on those things, activities and especially people that give you energy. Cut out the things that sap your energy.”. Because I let various kinds of stuff – and most definitely people — dilute and steal my “energy.”. Create — When you create things, the energy j...

blog.thunderfactory.com

Idea Driven Marketing » Volvo Risks ‘Safe’ Brand Promise to Be Cool

http://blog.thunderfactory.com/volvo-risks-safe-brand-promise-to-be-cool

Back to THUNDERFACTORY.com. Volvo Risks ‘Safe’ Brand Promise to Be Cool. Published by Patrick Di Chiro. At 9:33 pm under Idea Driven Marketing. Just as “Linsanity” seems to be waning, Volvo debuts its first new full page ad in the NY Times today to tout its big new endorsement deal with the NY Knicks wunderkind Jeremy Lin. Lin will probably help Volvo with Chinese (and probably other Asians) buyers in China, and to a lesser degree in the US. The company’s snazzy new designs should help, too&#46...Volvo i...

blog.thunderfactory.com

Idea Driven Marketing » Steve Jobs: The da Vinci of Our Time

http://blog.thunderfactory.com/steve-jobs-the-da-vinci-of-our-time

Back to THUNDERFACTORY.com. Steve Jobs: The da Vinci of Our Time. Published by Patrick Di Chiro. At 8:22 am under Idea Driven Marketing. So much has already been written about Steve Jobs as a business, design, and technology visionary. The commentary has focused on how he saw a dazzling digital future, and created it for every consumer to live and enjoy. And also how he changed the world in so many ways. Steve Jobs, RIP. Comments are closed at this time. Bob Garfield Goes Rogue on Social Media ROI.

blog.thunderfactory.com

Idea Driven Marketing » Can Apple Stay On Top Without Jobs?

http://blog.thunderfactory.com/can-apple-stay-on-top-without-jobs

Back to THUNDERFACTORY.com. Can Apple Stay On Top Without Jobs? Published by Patrick Di Chiro. At 1:06 pm under Idea Driven Marketing. That, of course, is the big question that everyone has been asking following the recent resignation of Steve Jobs, the iconic founder, savior, and CEO of Apple, and now the deified business and cultural figure. (Am I the only person who felt the gushing stories about Jobs’ God-like qualities were way over the top? To be sure, Jobs’ successor as Apple’s CEO, Ti...I agree w...

blog.thunderfactory.com

Idea Driven Marketing » Grading Another Super Bowl Event

http://blog.thunderfactory.com/grading-another-super-bowl-event

Back to THUNDERFACTORY.com. Grading Another Super Bowl Event. Published by Patrick Di Chiro. At 8:34 pm under Idea Driven Marketing. The Super Bowl really is a cultural and business phenomenon. It certainly is not “just” a sporting event. With that in mind, I watched yesterday’s Super Bowl with great interest. The following is how I would grade the event:. Talk about culture coming full circle! Fast little Frenchy wears mini Skechers! One response so far. On 07 Feb 2012 at 2:48 am. I know folks who produ...

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It doesn't have to be so hard

It doesn't have to be so hard. Thursday, April 30, 2009. Differentiate or Die, But How? And yet, companies must differentiate. There is overwhelming evidence from across many industries to suggest that differentiation and profitability are positively correlated. I’d go so far as to suggest that if you show me a company that makes above-median profits in their category, I’ll show you a company that is well-differentiated from competition on one or more dimensions. As I write this post, I’m at an air...

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