mikesradiocommercialblog.blogspot.com

Mike's Commercial Blog

Wednesday, February 2, 2011. When you buy air time, get this one thing right. Most business are sold advertising packages based only on audience size and total # number of hits, called gross impressions. This is a mistake. It can make you stop your radio or TV and comment "I tried radio (or TV) and it didn't work.". Get almost no response. Get with your rep and tell her or him you want a frequency of 3 or 4. Measured only across a single week in your schedule. There's a way to do it that will be a reason...

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Wednesday, February 2, 2011. When you buy air time, get this one thing right. Most business are sold advertising packages based only on audience size and total # number of hits, called gross impressions. This is a mistake. It can make you stop your radio or TV and comment I tried radio (or TV) and it didn't work.. Get almost no response. Get with your rep and tell her or him you want a frequency of 3 or 4. Measured only across a single week in your schedule. There's a way to do it that will be a reason...

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Mike's Commercial Blog | mikesradiocommercialblog.blogspot.com Reviews

https://mikesradiocommercialblog.blogspot.com

Wednesday, February 2, 2011. When you buy air time, get this one thing right. Most business are sold advertising packages based only on audience size and total # number of hits, called gross impressions. This is a mistake. It can make you stop your radio or TV and comment "I tried radio (or TV) and it didn't work.". Get almost no response. Get with your rep and tell her or him you want a frequency of 3 or 4. Measured only across a single week in your schedule. There's a way to do it that will be a reason...

INTERNAL PAGES

mikesradiocommercialblog.blogspot.com

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Mike's Commercial Blog: April 2010

http://mikesradiocommercialblog.blogspot.com/2010_04_01_archive.html

Friday, April 30, 2010. How to write copy you and your client will love - without taking all day about it. So you write advertising copy for your company? Let's say you have an idea. It's trying to get the Clever First Line - or headline - that puts your train on a siding, with a full head of steam, but nowhere to go. Until you fill at least two pages. Most importantly,. Don't care in the least about what you're writing. I'm going to demonstrate this technique. Right as I'm writing this post. I'm a write...

2

Mike's Commercial Blog: May 2010

http://mikesradiocommercialblog.blogspot.com/2010_05_01_archive.html

Wednesday, May 19, 2010. Aren't you as tired of the increasing coarseness of this society as I am? My friends, much of what makes life worth living is escaping us. A number of years ago it was suggested by the television industry that TV show themes should be eliminated to make room for more commercial time. The idea was shot down. Now it's happening, and it's a shame. It's got me thinking about other parts of our lives that have disappeared. I've been watching us lose a great many of the small, civilize...

3

Mike's Commercial Blog: Your Commercials stink

http://mikesradiocommercialblog.blogspot.com/2010/11/your-commercials-stink.html

Thursday, November 18, 2010. Well, there's over a 90% chance that they do. These aren't my stats - they're the. If you're saying "Whaddya mean 'my ads stink,'" I mean. They don't get people to take the action you want. Your ads tell everyone all about you. Why people should do business with you. They list what you have to sell them. Those are the things an ad should have, isn't that so. Clear, obvious advantage. As long as it and every single element advances the message and is not present simply to gain...

4

Mike's Commercial Blog: When you buy air time, get this one thing right

http://mikesradiocommercialblog.blogspot.com/2011/02/when-you-buy-air-time-get-this-one.html

Wednesday, February 2, 2011. When you buy air time, get this one thing right. Most business are sold advertising packages based only on audience size and total # number of hits, called gross impressions. This is a mistake. It can make you stop your radio or TV and comment "I tried radio (or TV) and it didn't work.". Get almost no response. Get with your rep and tell her or him you want a frequency of 3 or 4. Measured only across a single week in your schedule. There's a way to do it that will be a reason...

5

Mike's Commercial Blog: How to write copy you and your client will love - without taking all day about it

http://mikesradiocommercialblog.blogspot.com/2010/04/how-to-write-copy-you-and-your-client.html

Friday, April 30, 2010. How to write copy you and your client will love - without taking all day about it. So you write advertising copy for your company? Let's say you have an idea. It's trying to get the Clever First Line - or headline - that puts your train on a siding, with a full head of steam, but nowhere to go. Until you fill at least two pages. Most importantly,. Don't care in the least about what you're writing. I'm going to demonstrate this technique. Right as I'm writing this post. I'm a write...

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Wednesday, February 2, 2011. When you buy air time, get this one thing right. Most business are sold advertising packages based only on audience size and total # number of hits, called gross impressions. This is a mistake. It can make you stop your radio or TV and comment "I tried radio (or TV) and it didn't work.". Get almost no response. Get with your rep and tell her or him you want a frequency of 3 or 4. Measured only across a single week in your schedule. There's a way to do it that will be a reason...

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