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Home - MindChainge - The Total Innovation Company

What Our Hearts Beat For. What People Say About Us. Remains #1 on your list of business targets - now and forever. Achieving it, however, becomes tougher and tougher. Actually 60-80% of all new products do not survive longer than 12 months in the market. MindChainge helps you to deliver on target. We have conceived a couple of proprietary processes that really work. We address the issue of consumer-centric new products and how to create them. Tel 49 2131 405 1953. MindChainge is moving offices .

http://www.mindchainge.com/

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Home - MindChainge - The Total Innovation Company | mindchainge.com Reviews

https://mindchainge.com

What Our Hearts Beat For. What People Say About Us. Remains #1 on your list of business targets - now and forever. Achieving it, however, becomes tougher and tougher. Actually 60-80% of all new products do not survive longer than 12 months in the market. MindChainge helps you to deliver on target. We have conceived a couple of proprietary processes that really work. We address the issue of consumer-centric new products and how to create them. Tel 49 2131 405 1953. MindChainge is moving offices .

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1

What We Think. - MindChainge - The Total Innovation Company

http://www.mindchainge.com/what-we-think.html

Innovation is a complex, yet manageable value chain. Companies perform better than they think provided they constantly follow a clear-cut action path which is largely consumer-centric. Deeply rooted in consumer (neuro-)psychology, and empirical findings about what consumers desire, how they perceive the offers of the consumer world, what drives their perception of product performance, and how they make choices in a growingly complex world.

2

About Us - MindChainge - The Total Innovation Company

http://www.mindchainge.com/about-us.html

What Our Hearts Beat For. What People Say About Us. MindChainge - The Total Innovation Company. Raquo; About Us. Breaking Through the Clouds . Innovation means "breaking through clouds". Is a company who target breakthroughs like that. Not on a plane, but e.g. in one of your conference rooms: we help companies to "chainge" their minds about their new products and their brands. To get off the ground and see things in a different light . Is rooted in Consumer Science. Believes in "Guided Creativity":.

3

Meet the Team - MindChainge - The Total Innovation Company

http://www.mindchainge.com/meet-the-team.html

What Our Hearts Beat For. What People Say About Us. MindChainge - The Total Innovation Company. Raquo; Meet the Team. Meet the Core Team. Prof Dr. Hans-Willi Schroiff. Hans-Willi is the CEO and founder of MindChainge. He accounts for the conceptual thinking behind the approaches and the tools needed to run them. After more than 25 years in the fmcg business as global head of market research for Henkel, he decided to completely devote his work to what counts in business - innovation and branding. Britta i...

4

What People Say About Us - MindChainge - The Total Innovation Company

http://www.mindchainge.com/what-people-say-about-us.html

What People Say About Us. What Our Hearts Beat For. What People Say About Us. MindChainge - The Total Innovation Company. Raquo; What People Say About Us. Change is a Chance . Actually changed my mind and helped me to discover new opportinities and ways to go. The important thing here is that I discovered it myself and it was not forced upon me by someone external. It just sprang to mind . change is a chance and not a threat. Marketing Director Global FMCG Company, 2013.

5

Case Studies - MindChainge - The Total Innovation Company

http://www.mindchainge.com/case-studies.html

What Our Hearts Beat For. What People Say About Us. MindChainge - The Total Innovation Company. Raquo; Case Studies. Here we describe a selection of our projects. Due to our strict attitude towards confidentiality agreements, we limit ourselves to the outline of the task at hand and the basics of how MindChainge is dealing with the project. Measuring Global Brand Equity (Food Brand). Creating a New Product Portfolio (Household Goods). Developing An Emotional Positioning (Food Brand). Seasonal offers have...

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Home - MindChainge - The Total Innovation Company

What Our Hearts Beat For. What People Say About Us. Remains #1 on your list of business targets - now and forever. Achieving it, however, becomes tougher and tougher. Actually 60-80% of all new products do not survive longer than 12 months in the market. MindChainge helps you to deliver on target. We have conceived a couple of proprietary processes that really work. We address the issue of consumer-centric new products and how to create them. Tel 49 2131 405 1953. MindChainge is moving offices .

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