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Kevin Hillstrom, MineThatDataKevin is President of MineThatData, a consultancy that helps CEOs understand how customers behave.
http://www.minethatdata.com/
Kevin is President of MineThatData, a consultancy that helps CEOs understand how customers behave.
http://www.minethatdata.com/
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Kevin Hillstrom, MineThatData | minethatdata.com Reviews
https://minethatdata.com
Kevin is President of MineThatData, a consultancy that helps CEOs understand how customers behave.
Kevin Hillstrom: MineThatData
Skip to main content. Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. March 18, 2018. March 15, 2018. March 14, 2018. The LTV of an Item. March 13, 2018. March 12, 2018. Even Traditional Catalog Brands Have Awareness Programs. March 11, 2018. Get Your CFO Involved Early. March 08, 2018. Conversion Rate Impacts LTV. March 07, 2018. But Lifetime Value Is Lower, So We Should Avoid That Channel, Right? March 06, 2018. March 05, 2018. March 05, 2018. Kevin held...
minethatdata.com
Books
http://www.minethatdata.com/books.html
Why Not Buy A Book? Most of my popular consulting projects are summarized in a series of books and booklets. Nuts methodology for identifying the customers who should receive catalogs vs. customers who purchase via other marketing channels. Print at Amazon.com, $7.95. Kindle at Amazon.com, $2.99. Goes well beyond point-. Time metrics that gauge influence or count followers. In this booklet, we are able to assess the health of any community on Twitter via a forecasting methodology.
Biography
http://www.minethatdata.com/biography.html
Since March 2007, I have been President of MineThatData. I have worked with more than fifty brands and leadership teams, helping them understand the complex relationship between customers, advertising, products, brands, and channels. Catalogers earn their Catalog PhD, e-. Prior to starting my own business, I spent nearly twenty years in various levels of leadership at large multichannel brands. Vice President of Database Marketing, Nordstrom, 2001 -. Sr Consultant, Avenue A, 2000. Term, when offered or n...
Kevin Hillstrom, MineThatData
http://www.minethatdata.com/index.html
During the past nine years, I have performed consulting projects for more than 200 global e-commerce, retail, and catalog brands. My average project generates $1,000,000 of incremental annual profit for a typical $100,000,000 business. If you would like to see project pricing and file formats, please click here. Click here to subscribe to my blog via RSS. Click here to follow me on Twitter. Contact me via email (kevinh@minethatdata.com) or by phone (206-853-8278). 2007 - Current = President, MineThatData.
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Kevin Hillstrom: MineThatData: New Nordstrom Website: The Evolution of E-Commerce
http://blog.minethatdata.com/2010/08/new-nordstrom-website-evolution-of-e.html
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. August 18, 2010. New Nordstrom Website: The Evolution of E-Commerce. Click here for a preview of the new Nordstrom e-commerce website. Take a look at the difference in the way that merchandise / "the brand" is presented to the customer. In spite of what the trade journals and conference agendas communicate, e-commerce is under siege. In the 1990s, e-commerce bursted onto the scene. In the embryonic stages...
Kevin Hillstrom: MineThatData: My Consulting Projects: A Menu
http://blog.minethatdata.com/2015/03/my-consulting-projects-menu.html
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. March 23, 2015. My Consulting Projects: A Menu. At a recent conference, I was asked several times what types of projects I perform for clients, and was asked how much my projects cost. " It's hard to tell what projects you offer on your blog, Kevin. Was the phrase I heard. Some felt a bit like the cow in this TV commercial, when trying to navigate my product offering. Click here for pricing options. If you do...
Kevin Hillstrom: MineThatData: The Co-Op Feedback Loop - One Final Time
http://blog.minethatdata.com/2015/02/the-co-op-feedback-loop-one-final-time.html
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. February 22, 2015. The Co-Op Feedback Loop - One Final Time. It's the story of 2015 among catalogers. Our housefile performance is reasonable, but our co-op customer acquisition efforts are bad. Really bad. And nobody in the vendor community seems to care.". This guy cares (click here). Do you realize that I've been talking about the co-op feedback loop for nearly nine years? So I am going to outline the co-o...
MicheleKiss.com | Musings on Web and Business Analytics, Technology, Social Media and more | Page 2
http://www.michelekiss.com/page/2
Musings on Web and Business Analytics, Technology, Social Media and more. Skip to primary content. Skip to secondary content. Newer posts →. The Most Undervalued Analytics Tool: Communication [with Partners]. April 6, 2012. In this series of posts, I look at how you can communicate better within your team, with other departments, with executives and with external partners. My advice is based on what I’ve found successful in my own experience. Have other ideas to improve communication? If you need an NDA ...
Kevin Hillstrom: MineThatData: Merchandise Category Interaction
http://blog.minethatdata.com/2015/05/merchandise-category-interaction.html
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. May 19, 2015. You've enjoyed an annual physical, right? You learn that your cholesterol is too high (too many nachos), so you are prescribed a drug. Before the drug is prescribed, however, your doctor determines if the drug will interact with other drugs you are taking. You don't want drugs interacting negatively, do you? What do you see? Category 00 interacts positively. Category 03 interacts negatively.
Kevin Hillstrom: MineThatData: April 2015
http://blog.minethatdata.com/2015_04_01_archive.html
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. April 30, 2015. I'm tired of "optimization" . and I have a thirty-year track record of using statistics to optimize everything! Absolutely tired of it. See this character here? This last point is really important. The idea of a "testing budget". With $300,000 of testing opportunity, the merchandising team can feature a series of merchandise not expected to perform well on key landing pages. The merchandis...
Kevin Hillstrom: MineThatData: May 2015
http://blog.minethatdata.com/2015_05_01_archive.html
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. May 31, 2015. Holdout Cell Sizes - You Are Likely To Disagree With Me - Again! Can I let you in on a little secret? The statistical guru was caught between opposing sides of a cliff wall. The statistical guru should have stopped executing tests altogether given the bind he was in. He moved forward anyway. But he concluded that the mailing should be shut down. Yes, 200,000. Oh, I know, I can hear the vendor th...
Kevin Hillstrom: MineThatData: Macy's: #OhBoy
http://blog.minethatdata.com/2015/05/macys-ohboy.html
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. May 14, 2015. Macy's falls sort of expectations (click here). Macy's blames tourists, port labor strife, and a cold winter (click here). Quarterly comp store sales declined - that fact is buried here, amid more praise. Do what is right for your business. Posted by Kevin Hillstrom. Subscribe to: Post Comments (Atom). Kevin Hillstrom, President, MineThatData. And billion dollar multichannel retailers. Subscribe...
Kevin Hillstrom: MineThatData: Partnering With Amazon
http://blog.minethatdata.com/2015/05/partnering-with-amazon.html
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. May 13, 2015. You could do the hard work to acquire your own online buyer - and get a summed repurchase probability of about 24%. Or, you could beg Google for a customer . paying Google for the current transaction and for nearly half of future transactions . and you could acquire a customer that is less valuable (sounds good) with just a 19% summed repurchase rate. The choice seems pretty simple, doesn't it?
Kevin Hillstrom: MineThatData: You Are A Doctor, Not A Pharmacist
http://blog.minethatdata.com/2015/05/you-are-doctor-not-pharmacist.html
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels. May 18, 2015. You Are A Doctor, Not A Pharmacist. The modern theme of marketing misses out on all of the magic and glory bubbling within your merchandising ecosystem. You are asked to market in all channels (#omnichannel), and you are asked to pay tolls (Google, Facebook, Abacus) in an effort to get customers to purchase. We don't have enough doctors in our industry. Bad business is not going to be my fault.
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Mine That Bird Blog. Home of "Mine That Bird" winner of the 135th Kentucky Derby. Ruidoso, NM, United States. Daily Horse Racing News. View my complete profile. To those that watch after a sweet guy, Mine That B. Monday, February 21, 2011. I got plenty of Valentine treats, and I am doing fine and enjoying my retirement so much. Friday, February 11, 2011. To those that watch after a sweet guy, Mine That Bird! He ran valiantly in all three races and I will always love him for that! Friday, November 5, 2010.
Kevin Hillstrom, MineThatData
During the past nine years, I have performed consulting projects for more than 200 global e-commerce, retail, and catalog brands. My average project generates $1,000,000 of incremental annual profit for a typical $100,000,000 business. If you would like to see project pricing and file formats, please click here. Click here to subscribe to my blog via RSS. Click here to follow me on Twitter. Contact me via email (kevinh@minethatdata.com) or by phone (206-853-8278). 2007 - Current = President, MineThatData.
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