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Why acquiring fans is a bit like collecting pebbles | contralens
https://contralens.wordpress.com/2014/07/19/why-acquiring-fans-is-a-bit-like-collecting-pebbles
Theatre of the Absurd. Just another WordPress.com site. Why acquiring fans is a bit like collecting pebbles. July 19, 2014. A few years back, we all believed EFFBEE offered brands a chance to ‘engage’ with real people. Many a painstaking post later, we realize that most of the comments are either inarticulate grunts of scant intelligence or desperate attempts by brand stakeholders to drum up their own brand. And who’s listening? Share on Facebook (Opens in new window). Click to email (Opens in new window).
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The Hum Haw Brief | contralens
https://contralens.wordpress.com/2014/04/27/the-hum-haw-brief
Theatre of the Absurd. Just another WordPress.com site. The Hum Haw Brief. April 27, 2014. Great advertising happens when creative agencies jam with passionate brand owners teasing out interesting stories around the brand. This is how these conversaions typically go…. Agency: Does your product work better than competition? Client: Umm…not really. A: Does it look better? A: Is there something in the way you manufacture that is interesting or new? C: Would a sharp nose for oportunity be good? A: Would you ...
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The never ending dilemma | contralens
https://contralens.wordpress.com/2014/06/14/the-never-ending-dilemma
Theatre of the Absurd. Just another WordPress.com site. The never ending dilemma. June 14, 2014. When you go shopping for ideas, the answer depends on whom you ask. Share on Facebook (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Click to share on LinkedIn (Opens in new window). Click to email (Opens in new window). The apple of his eye. Why acquiring fans is a bit like collecting pebbles. June 17, 2014 at 5:55 am. Coverfox cuts to ...
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Bluestone: the incredible romance of real relationships | contralens
https://contralens.wordpress.com/2014/08/26/bluestone-the-incredible-romance-of-real-relationships
Theatre of the Absurd. Just another WordPress.com site. Bluestone: the incredible romance of real relationships. August 26, 2014. Bluestone.com believes that buying jewelry together is all about the incredible romance of real relationships. This series of short videos by Anil Thomas and Meera Prem @ McCann Erickson was created to launch The FreeBird collection – on India’s independence day, to celebrate the Freedom that comes only with a Real Relationship. Share on Facebook (Opens in new window). Yes, th...
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The Animal Farm goes to War: A Cautionary Tale | contralens
https://contralens.wordpress.com/2014/07/29/the-animal-farm-goes-to-war-a-cautionary-tale
Theatre of the Absurd. Just another WordPress.com site. The Animal Farm goes to War: A Cautionary Tale. July 29, 2014. The animal farm’s going to war and the the Pig’s the general. He asserted his right to lead, and in the absence of any more ferocious animal at the farm, it was accepted. The horses wanted to just run ahead of the pack, but were kept in check by a pack of dogs. The dogs are quite ferocious and can intimidate most of the animals in the farm. So the dogs kept barking at any horse t...When ...
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The Evil that Men Do | contralens
https://contralens.wordpress.com/2015/02/27/the-evil-that-men-do
Theatre of the Absurd. Just another WordPress.com site. The Evil that Men Do. February 27, 2015. Notice when he leaves home. When he comes back. Who he is with. Strike up a conversation with him. Never tell him why. Tease out his secrets. Notice what he eats. Find out what he likes eating. Find out who makes the food. What makes them come together. What rips them apart. Eavesdrop on his conversations. Spy on him online. Find out who he has called. Whom does he trust. And who can be bought. You are commen...
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Brands I’ve been with: 2014 | contralens
https://contralens.wordpress.com/2014/12/26/brands-ive-been-with-2014
Theatre of the Absurd. Just another WordPress.com site. Brands I’ve been with: 2014. December 26, 2014. Here is a listing of some of the work done by brands I’ve been with in 2014. A contemporary online jewellery brand that is out to redefine the way jewellery is made, bought and sold. A brand that understands the incredible romance that a jewel can spark in a relaionship. Anil Thomas, McCann debuts as a director. A salon chain that talks to women about beauty without falling prey to cliche’. You are com...
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The apple of his eye | contralens
https://contralens.wordpress.com/2014/05/31/the-apple-of-his-eye
Theatre of the Absurd. Just another WordPress.com site. The apple of his eye. May 31, 2014. She: What do you think, boss? He: (jostled out of his reverie – remembers he is supposed to ‘think’) Uh, about what, oh apple of my eye? She: (whispers with feverish anticipation) About what IDeA just said! He: And what exactly did IDeA just say? The tone clearly indicates that listening to all and sundry is not his job). She: uh, he was, y’know sort of, like, the… , excuse me a moment please. She: Oh, that! Click...
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Asserting her right to romance on Women’s Day! | contralens
https://contralens.wordpress.com/2015/03/09/asserting-her-right-to-romance-on-womens-day
Theatre of the Absurd. Just another WordPress.com site. Asserting her right to romance on Women’s Day! March 9, 2015. At Bluestone we believe the need for jewellery is a cry for romance and that strong women will pull out all stops to that this women’s day. Men beware! Watch the men cheerfully accept the realities of this new order! Share on Facebook (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Click to email (Opens in new window).
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The elusive quest | contralens
https://contralens.wordpress.com/2014/11/29/the-elusive-quest
Theatre of the Absurd. Just another WordPress.com site. November 29, 2014. The quest for the insight is what drives the researcher to the subject. The endless questions, as he probes and probes. The subject struggles to measure up to the researcher’s zeal. She tells him everything she knows. But the insight still remains elusive. If she had the insight, she wouldn’t have held it back from him. But then if she were aware of it, it isn’t really an insight. It’s just knowledge. The whisper that gets deeper ...