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MORGAN BARCLAY

DIGITAL MARKETING and MEDIA LEADER. I was the integrated marketing lead for Prestige's Comet brand. Pivoting from their creative brief, I came up with a program called "Fresh Starts" designed to reach and engage women homeowners 25-54 by organically delivering Comet's key messaging that it's a trusted brand in household cleaning. We also executed a Facebook "LIVE" video with our partner site Hometalk.com which delivered 139K. To pull off the prank, we partnered with Influencers, PrankVsPrank, to execute ...

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MORGAN BARCLAY | mjbarclay.com Reviews
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DIGITAL MARKETING and MEDIA LEADER. I was the integrated marketing lead for Prestige's Comet brand. Pivoting from their creative brief, I came up with a program called Fresh Starts designed to reach and engage women homeowners 25-54 by organically delivering Comet's key messaging that it's a trusted brand in household cleaning. We also executed a Facebook LIVE video with our partner site Hometalk.com which delivered 139K. To pull off the prank, we partnered with Influencers, PrankVsPrank, to execute ...
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KEYWORDS
1 work
2 about me
3 contact me
4 morgan barclay
5 prestige comet
6 focus features
7 youtube red
8 fxx's archer
9 live stream viewers
10 jack link's
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work,about me,contact me,morgan barclay,prestige comet,focus features,youtube red,fxx's archer,live stream viewers,jack link's,ford fiesta,my creative pov,kia soul,ea madden 15,red vines,kraft miracle whip,all that,wrigley skittles,budweiser black crown
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MORGAN BARCLAY | mjbarclay.com Reviews

https://mjbarclay.com

DIGITAL MARKETING and MEDIA LEADER. I was the integrated marketing lead for Prestige's Comet brand. Pivoting from their creative brief, I came up with a program called "Fresh Starts" designed to reach and engage women homeowners 25-54 by organically delivering Comet's key messaging that it's a trusted brand in household cleaning. We also executed a Facebook "LIVE" video with our partner site Hometalk.com which delivered 139K. To pull off the prank, we partnered with Influencers, PrankVsPrank, to execute ...

INTERNAL PAGES

mjbarclay.com mjbarclay.com
1

July – 2014 – MorganBarclay

https://www.mjbarclay.com/2014/07

XBOX FORZA HORIZON 2 CASE STUDY. The campaign results were tremendous as this custom produced content received over 2mm. Views across 4 branded videos. Additionally, our Smosh Games influencers using the hashtag #TeamSmoshGames garnered over 5,000 tweets from followers, supporting Jovenshire in the road trip. The Smosh Games crew further supported Forza Fuel throughout the campaign via an Instagram takeover, daily social posts in addition to various fan giveaways. Boost Mobile and Twerking Was Hilarious.

2

Uncategorized – MorganBarclay

https://www.mjbarclay.com/category/uncategorized

BOOST MOBILE AND TWERKING WAS HILARIOUS. We pitched Boost Mobile a branded entertainment concept in which we’d have a dancer shrink their shorts through Twerking, which would effectively help her shrink her cell phone payments, compliments of Boost Mobile. Yes, the video was ridiculous but the shoot was a great time for everyone involved. JACK LINK’S SASQUATCH GROWS A MUSTACHE FOR MOVEMBER. LAUNCHING BUD’S BLACK CROWN. In collaboration with the Made Man editorial staff we also created a 12-part custom ed...

3

Morgan – MorganBarclay

https://www.mjbarclay.com/author/Morgan

WORKING WITH SHAY CARL, LISA NOVA AND SMOSH IN 2010. Once we narrowed the field to 8 potential YouTube influencer stars, we had Shay Carl, Smosh, and Lisa Nova provide their color commentary on custom videos playing off suggested Kia Soul themes such as “How do you roll? Here are a few snapshots from the set when we announced the grand prize winner, The Receptionist. Shay Carl; Lisa Nova; Smosh: Who’s Next? EXPENDABLES 2: ACTION VIDEO FOR DVD RELEASE. DUMB AND DUMBER TO: SCREEN JUNKIES COMIC-CON COVERAGE.

4

February – 2015 – MorganBarclay

https://www.mjbarclay.com/2015/02

LAUNCHING BUD’S BLACK CROWN. In collaboration with the Made Man editorial staff we also created a 12-part custom editorial series taking men behind-the scenes of painstakingly crafted products while uncovering the personalities (aka New Icons ) of new and growing industries. Article Example: http:/ www.mademan.com/craig-arthur-von-schroeder-phillys-most-proper-gentleman/. THE COMEDIC BRANDED SERIES LAUGH TREK. The campaign delivered over 3MM video views. For the final episode of the Laugh Trek series we ...

5

Surreal Animated GIFs & Skittles – MorganBarclay

https://www.mjbarclay.com/surreal-animated-gifs-skittles

SURREAL ANIMATED GIFS & SKITTLES. NO ARM PUSH UPS:. 0 Responses to Surreal Animated GIFs & Skittles. LEAVE A REPLY Cancel reply. FILL THE FIELDS TO LEAVE A REPLY. Your email address will not be published. Working With Shay Carl, Lisa Nova and Smosh In 2010. Expendables 2: Action Video For DVD Release. Dumb and Dumber To: Screen Junkies Comic-Con Coverage. Coupon Mom: 20 Episodes & 10 Clorox Products. Boost Mobile and Twerking Was Hilarious.

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DIGITAL MARKETING and MEDIA LEADER. I was the integrated marketing lead for Prestige's Comet brand. Pivoting from their creative brief, I came up with a program called "Fresh Starts" designed to reach and engage women homeowners 25-54 by organically delivering Comet's key messaging that it's a trusted brand in household cleaning. We also executed a Facebook "LIVE" video with our partner site Hometalk.com which delivered 139K. To pull off the prank, we partnered with Influencers, PrankVsPrank, to execute ...

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