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MAC's 'Viva Glam' Marketing Campaign

MAC's 'Viva Glam' Marketing Campaign. Sunday, 22 April 2012. VIVA GLAM: Success or Failure? The selection of a famous face to become spokesperson of Viva Glam is definitely a crucial factor to Viva Glam's success. The target audience becomes more engaged with an advertisement once there is a person with such star power associated with it. In addition with the colourful advertising image, it engages the target audience even more. Nicki Minaj and Ricky Martin for VIVA GLAM’s Global Campaign. They create go...

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MAC's 'Viva Glam' Marketing Campaign | mkt103macvivaglam.blogspot.com Reviews
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MAC's 'Viva Glam' Marketing Campaign. Sunday, 22 April 2012. VIVA GLAM: Success or Failure? The selection of a famous face to become spokesperson of Viva Glam is definitely a crucial factor to Viva Glam's success. The target audience becomes more engaged with an advertisement once there is a person with such star power associated with it. In addition with the colourful advertising image, it engages the target audience even more. Nicki Minaj and Ricky Martin for VIVA GLAM’s Global Campaign. They create go...
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MAC's 'Viva Glam' Marketing Campaign | mkt103macvivaglam.blogspot.com Reviews

https://mkt103macvivaglam.blogspot.com

MAC's 'Viva Glam' Marketing Campaign. Sunday, 22 April 2012. VIVA GLAM: Success or Failure? The selection of a famous face to become spokesperson of Viva Glam is definitely a crucial factor to Viva Glam's success. The target audience becomes more engaged with an advertisement once there is a person with such star power associated with it. In addition with the colourful advertising image, it engages the target audience even more. Nicki Minaj and Ricky Martin for VIVA GLAM’s Global Campaign. They create go...

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1

MAC's 'Viva Glam' Marketing Campaign: VIVA GLAM: Advertising

http://mkt103macvivaglam.blogspot.com/2012/04/imc.html

MAC's 'Viva Glam' Marketing Campaign. Tuesday, 17 April 2012. Viva Glam's current campaign has used this promotional image as the basis for their advertising campaign as seen below. It is a bright, colour soaked and fun advertising image which instantly grabs consumer's attention. This image is used throughout all MAC stores worldwide and is displayed as a huge promotional poster usually in the centre of the stores to gain people's attention. However, they are not. Mac shows us how. VIVA GLAM: Word of Mo...

2

MAC's 'Viva Glam' Marketing Campaign: April 2012

http://mkt103macvivaglam.blogspot.com/2012_04_01_archive.html

MAC's 'Viva Glam' Marketing Campaign. Sunday, 22 April 2012. VIVA GLAM: Success or Failure? The selection of a famous face to become spokesperson of Viva Glam is definitely a crucial factor to Viva Glam's success. The target audience becomes more engaged with an advertisement once there is a person with such star power associated with it. In addition with the colourful advertising image, it engages the target audience even more. Nicki Minaj and Ricky Martin for VIVA GLAM’s Global Campaign. They create go...

3

MAC's 'Viva Glam' Marketing Campaign: VIVA GLAM: The Celebrity Appeal

http://mkt103macvivaglam.blogspot.com/2012/04/celebrity-endorsement.html

MAC's 'Viva Glam' Marketing Campaign. Monday, 16 April 2012. VIVA GLAM: The Celebrity Appeal. Ever since the Viva Glam campaign was introduced in 1994, MAC has attracted many high profile stars to be apart of their cause. Celebrities such as Sir Elton John, Boy George, Christina Aguilera, Pamela Anderson, Dita Von Teese, Cyndi Lauper and Lady Gaga. Here is a promotional video of Lady Gaga's Viva Glam campaign of 2011:. Belch et al. (2012, p.91) states that marketers must carefully choose a trustw...16 De...

4

MAC's 'Viva Glam' Marketing Campaign: MAC AIDS FUND: VIVA GLAM

http://mkt103macvivaglam.blogspot.com/2012/04/viva-glam.html

MAC's 'Viva Glam' Marketing Campaign. Friday, 13 April 2012. MAC AIDS FUND: VIVA GLAM. How did they do this you ask? It all began with Viva Glam, the title given to their product line consisting of lipsticks and lipglasses (their version of a lipgloss). Their current Viva Glam campaign that is still ongoing today is endorsed by celebrities Nicki Minaj and Ricky Martin. As you can see below, it is an image I took of the current Viva Glam campaign at my work which happens to sell MAC cosmetics. VIVA GLAM: ...

5

MAC's 'Viva Glam' Marketing Campaign: VIVA GLAM: Word of Mouth & Internet Marketing

http://mkt103macvivaglam.blogspot.com/2012/04/viva-glam-word-of-mouth-internet.html

MAC's 'Viva Glam' Marketing Campaign. Sunday, 22 April 2012. VIVA GLAM: Word of Mouth and Internet Marketing. They create good relationships and connections with world renowned celebrities, journalists, photographers and models which creates good publicity in their favour (PR Newswire, August 2010). Also, existing customers who subscribe to MAC's emailing list would have received an email on February this year (when Viva Glam Nicky and Ricky was launched) regarding the Viva Glam product. They also have a...

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MAC's 'Viva Glam' Marketing Campaign

MAC's 'Viva Glam' Marketing Campaign. Sunday, 22 April 2012. VIVA GLAM: Success or Failure? The selection of a famous face to become spokesperson of Viva Glam is definitely a crucial factor to Viva Glam's success. The target audience becomes more engaged with an advertisement once there is a person with such star power associated with it. In addition with the colourful advertising image, it engages the target audience even more. Nicki Minaj and Ricky Martin for VIVA GLAM’s Global Campaign. They create go...

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