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行銷槪論
12288; 為Reactor(反應者)，用充滿感性的故事微電影作為行銷工具，最近熱門的微電影手法，很容易就造成話題性，並大量的傳播於各大社群網站，造成討論。 12288; 為Feeler(感覺者)，可以感受到整個氛圍都是快樂(人們的笑容)、熱情(大量紅色)以及最重要的－－此廣告的主角：輕快的聲音，簡單且讓人感受到「打開可口可樂就能得到快樂」的氛圍。 12288; 為Thinker(思考者)，廣告別於前面兩者使用影片的方式，而是使用圖文，以緩慢的步調，讓消費得以一邊接受文案，一邊思考。 行銷槪論103年05月18日～延續〝土雞〞産品作業. 8251;〝土雞〞是台灣土生土長的家禽，是消費市場主流商品，更是家家戶戶過年過節，. 餐桌上的主角，因此若要推廣模式，可和農特展配合展售，告知消費者本牧場其飼. 養方式，採取負壓室絕對衞生安全，而屠宰廠是中央畜產會CNS認證，現場有合格. 8251;可在FB建立〝台灣土雞～好呷〞粉絲團，定期發佈牧場殺菌消毒、放養小雞、飼料. 8251;公開讓粉絲們能到牧場參觀！（當然是限額揪團）. 台灣土雞～好呷〞試吃會！ 8251;以〝土雞〞其.
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