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Dynamics CRM & Silverpop – serena y. hsi
https://mktgurl.wordpress.com/porfolio/dynamicscrm
Serena y. hsi. Market strategy, customer insight, business intelligence. Dynamics CRM and Silverpop. Dynamics CRM & Silverpop. Microsoft Dynamics CRM and Silverpop. The problem was two-fold, really. It wasn’t just an integration problem. It was a revenue problem too which I will describe on another project page. Testing, testing, testing. Having data behavior proof that the bugs were from the Silverpop platform and not a result of user error. A note of caution:. Powered by WordPress.com.
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Mobile Friendly Email – serena y. hsi
https://mktgurl.wordpress.com/porfolio/mobile
Serena y. hsi. Market strategy, customer insight, business intelligence. Dynamics CRM and Silverpop. National Association of Asian American Professionals. Unresponsive email design delivered to subscribers as a weekly member newsletter for a nonprofit professional association. All email (and future emails using this design) appear consistent regardless of what type of device it is viewed on. Powered by WordPress.com.
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Marketing on Demand – serena y. hsi
https://mktgurl.wordpress.com/porfolio/imb1
Serena y. hsi. Market strategy, customer insight, business intelligence. Dynamics CRM and Silverpop. Marketing on Demand and Indymac Bank. 25,000 B2B customers (retail banking institutions, mortgage banks, mortgage brokers, credit unions, and partnered real estate agencies) with no central repository of Indymac B2B media assets for the creation of real estate flyers, business cards, or brochures. Better program and time management, plus the wireframes were already built but not approved. I had weekly...
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Google Analytics – serena y. hsi
https://mktgurl.wordpress.com/porfolio/ga
Serena y. hsi. Market strategy, customer insight, business intelligence. Dynamics CRM and Silverpop. MIT Enterprise Northwest ( http:/ mitwa.org. I helped this organization shed 25% of dead weight from their event contact roster with data as a metric. It really came down to the targeted audience and where this audience gets alerts about relevant events in the metro area. A copy of this report. Powered by WordPress.com.
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Pardot & Salesforce – serena y. hsi
https://mktgurl.wordpress.com/porfolio/pardot
Serena y. hsi. Market strategy, customer insight, business intelligence. Dynamics CRM and Silverpop. Pardot and Salesforce.com. A Seattle-based startup needed a marketing automation expert to help them build email/landing page content, build and test marketing automation, and run their day-to-day email marketing operations. What a subscriber sees upon signing up for Dreambox’s newsletter). Powered by WordPress.com.
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CV – serena y. hsi
https://mktgurl.wordpress.com/cv
Serena y. hsi. Market strategy, customer insight, business intelligence. Dynamics CRM and Silverpop. Marketing management of B2B and B2C products and services. Customer acquisition and retention, segmentation, and demand generation strategy. Market intelligence, customer analytics, and CRM insight. Serena Y. Hsi, 2010-Present. Small business marketing and business consulting covering areas such as social media planning, go-to-market strategy, and niche markets and industry research. Technical Project Man...
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Portfolio – serena y. hsi
https://mktgurl.wordpress.com/porfolio
Serena y. hsi. Market strategy, customer insight, business intelligence. Dynamics CRM and Silverpop. The following are samples of print, online, and mixed media marketing campaigns where I was responsible for project management or was instrumental in the complete execution and deployment of the program. Direct Marketing / Email / Marketing Automation:. 9 years corporate (tools used: Siebel, Campaigner, Silverpop, Pardot, Vertical Response, Constant Contact). 8211; a calendar-styled Twitter feed of food/w...
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Sharepoint Web Portal – serena y. hsi
https://mktgurl.wordpress.com/porfolio/sharepoint
Serena y. hsi. Market strategy, customer insight, business intelligence. Dynamics CRM and Silverpop. Indymac Bank, Mortgage Division. A very secure, can’t print or copy content (except screen shots) for Blackberry smartphone users of confidential sales and marketing content. The template design created for this process became an accepted format for monthly email announcements for internal audiences. Powered by WordPress.com.
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Siebel Mail Merge – serena y. hsi
https://mktgurl.wordpress.com/porfolio/mailmerge
Serena y. hsi. Market strategy, customer insight, business intelligence. Dynamics CRM and Silverpop. Mail Merge Email Templates:. Siebel CRM and Siebel Email Marketing. HCL was manually sending out emails to partner firms on updates of loan status. Needed to use existing tools to automatically send out loan progress emails to partner firms, loan officers (external), and business development managers (internal) at 30, 60, 90-day intervals. Powered by WordPress.com.