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A New Immutable Law of Marketing -- The Law of Usefulness

http://www.mktsci.net/law_of_usefulness.html

Page 1 of 1. February 17, 2009. A New Immutable Law of Marketing - The Law of Usefulness. By: Dr. Augustine Fou. Back to Marketing Science Consulting Group - Digital Strategy Consulting. By way of example, for 2 different home theater systems with essentially the same features at essentially the same price, what will make a customer choose to buy one system over the other? Certainly not in the traditional sense. But it certainly did achieve the goal of driving the sale. Being useful is not new. According...

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Marketing Science - VISION Executive Briefs - Experiential Marketing

http://www.mktsci.net/experiential-marketing.htm

Page 1 of 1. March 21, 2003. Experiential Marketing. Author: Dr. Augustine Fou. Marketing Science Consulting Group, Inc. Back to Marketing Science Consulting Group - Digital Strategy Consulting. Current Trends in Advertising. In many ways the above examples provide the context in which consumers can view and purchase products; but they are all still examples of retail. The question remains, what motivates the consumer to go to the retail store in the first place? We argue, experiential marketing. Stouffe...

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Missing Link Marketing - UPDATED

http://www.mktsci.net/missing-link-marketing.htm

Page 1 of 1. September 22, 2008. Missing Link Marketing - UPDATED. Author: Dr. Augustine Fou. Back to Marketing Science Consulting Group - Digital Strategy Consulting. The New Landscape - It's an ocean out there. Of this information makes it more useful to consumers because they can find it when they want it rather than be hit with it when they don't - e.g. when checking email, watching TV, etc. The Modern User's Expectations and Habits - Give me what I want, when I want it, where I want it. To each user...

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Augustine Fou's Opinions, Rants, Raves about Digital » go-Digital Blog on Digital Marketing

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Go-Digital Blog on Digital Marketing. Augustine Fou's Opinions, Rants, Raves about Digital. One simple chart shows how retail as we knew it is dying (PG). Source: http:/ www.businessinsider.com/one-chart-shows-old-retail-is-dying-2016-2. Retail companies are in the middle of a seismic shift. Younger shoppers are taking over the market. And they have a penchant for online shopping. This means that older, brick-and-mortar sellers are struggling to keep up with online giants like Amazon. Click to share on P...

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Marketing Science - VISION Executive Briefs - What do Advertisers do about Web 2.0?

http://www.mktsci.net/web20.htm

Page 1 of 1. February 24, 2008. What do Advertisers do about Web 2.0? Back to Marketing Science Consulting Group - Digital Strategy Consulting. Web 20 has been described as lots of video, cool user interfaces that use javascript, social networking, word of mouth, or Google, YouTube, MySpace, Facebook, etc. and countless other ways correctly or incorrectly. But what really IS the essence of this new wave of websites rising from the ashes of the first web implosion? Web 20 versus Web 1.0? Trust Modern user...

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Marketing Science - VISION Executive Briefs

http://www.mktsci.net/context-based-clustering.htm

Page 1 of 1. February 4, 2003. Context-based Clustering. Author: Dr. Augustine Fou. Marketing Science Consulting Group, Inc. w/ Theodora Kostova. Back to Marketing Science Consulting Group - Digital Strategy Consulting. Clearly, the consumers own choice rules. 2003, Dr. Augustine Fou. This work is licensed under the Creative Commons Attribution License. The licensor permits others to copy, distribute, display, and perform the work. In return, licensees must give the original author credit.

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The Grand Unified Theory of Marketing(tm) – Digital String Theory » go-Digital Blog on Digital Marketing

http://go-digital.net/blog/2009/10/the-grand-unified-theory-of-marketing-digital-string-theory

Go-Digital Blog on Digital Marketing. Augustine Fou's Opinions, Rants, Raves about Digital. The Grand Unified Theory of Marketing(tm) – Digital String Theory. Grand Unified Theory of Marketing by Augustine Fou 2014 Update. From Dr Augustine Fou. UPDATED: September 21, 2011. Most people use the term integrated marketing now and it has come to mean loose “integration” or interrelationships between marketing channels, like putting a web address on a TV ad, a QR code on a print ad, etc. Godaddy vs megan fox.

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Agency Czar » go-Digital Blog on Digital Marketing

http://go-digital.net/blog/2012/07/agency-czar

Go-Digital Blog on Digital Marketing. Augustine Fou's Opinions, Rants, Raves about Digital. Actions that the Agency Czar takes on behalf of the client:. 8211; review, draft, and edit RFPs based on Unified Marketing strategy. 8211; review proposals submitted by agencies and vendors; assist Client in selecting vendor. 8211; identify and recommend additional resources and vendors for bidding process. 8211; identify roles and responsibilities and draft job descriptions of roles that should be brought in house.

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Digital Footprint Score ™ » go-Digital Blog on Digital Marketing

http://go-digital.net/blog/2011/03/digital-footprint-score-tm

Go-Digital Blog on Digital Marketing. Augustine Fou's Opinions, Rants, Raves about Digital. Digital Footprint Score ™. UPDATED: March 5, 2013. Digital Footprint Score 13.3 (2013, March). Site: 1) visits per person, 2) pages per visit, 3) Hubspot Marketing Grade. Search: 1) domains linking in, 2) keywords driving traffic, 3) # pages cached. Social: 1) Klout Score, 2) Kred Score, 3) bitly clicks. UPDATED: April 5, 2012. UPDATED: March 16, 2012. Digital Footprint Score 12.3. 8211; pages per visit. 8211; # o...