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Understanding the word “Conversion” - Marketing Your Apartment.com
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Understanding the word Conversion. Posted on: April 3, 2013, by: Keith Tippett. Have invested, or have at least accepted, that they need to invest in Online Marketing for their apartment communities. It is, however, important to realize how many leases are signed from online leads. For most campaigns surrounding apartments it should be fairly simple:. Conversion = Approved Lease. So the process usually looks something like this:. During the sales and lease approval process the information is updated, sti...
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Marketing Your Apartment.com — Information from property mangement experts on multi-housing marketing — Page 2
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Tips, tricks and more from apartment management and marketing professionals. We live this stuff. Posted on: April 2, 2013, by: Janice Tippett. Sell What Makes You Special. Posted on: April 2, 2013, by: Marci Brand. What Do You Have to Offer? What’s Mine Is Yours. Posted on: April 2, 2013, by: Marci Brand. Throughout the past few weeks, I have had the pleasure of going to several apartment communities; sometimes I was there for marketing plan assignments and other times I was attending marketing meetings ...
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Online Marketing
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Why Mobile Web Traffic is Essential to Leasing Your Apartments. If you’re not already providing a good user experience for mobile visitors, you should be! To clarify, a mobile user is someone visiting your website on a smartphone or a tablet, and each should be dealt with appropriately. Let’s start by defining typical goals of mobile visitors: Smartphones – Typically, these are potential tenants who […]. Social Media for Apartment Communities. Understanding the word Conversion. Yes, I know that we have a...
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Does Listening to Music Help Increase Apartment Occupancy? - Marketing Your Apartment.com
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Does Listening to Music Help Increase Apartment Occupancy? Posted on: April 3, 2013, by: Marci Brand. This is important to remember in the leasing office. The people who walk through your door with bad attitudes are in need of a little music in their lives. I am in no way suggesting that you break into a song when someone enters the office instead, think of your encounter as a way to help them embrace a new mood. On rare occasions, someone will leave with the same bad attitude he carried across your thre...
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Social Media for Apartment Communities - Marketing Your Apartment.com
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Social Media for Apartment Communities. Posted on: April 3, 2013, by: Janice Tippett. The world of social media can be daunting at first, but the ultimate key is to create content, whether original or repurposed. That is useful to your market. Unlike some of your other collateral, such as brochures or print advertising, social media serves a purpose for both your current and prospective residents. A Picture’s Worth 1,000 Words. Direct Visitors Back to Your Website Whenever Possible. The Business of People.
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Leasing Professional Jargon
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First Impressions: Phone Calls. First impressions are so important. They are especially vital when leasing apartments. Answering the phone on the first ring, listening to the caller’s needs and wants, being polite, and genuinely trying to assist whenever possible are necessary characteristics for have a successful phone conversation with a potential resident. Why is it important to answer the […]. Does Listening to Music Help Increase Apartment Occupancy? What’s Mine Is Yours. Throughout the past few wee...
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Marketing Materials
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When to Stop Marketing. It is an age old quandary do we stop marketing when we have too much business? I have been confronted with this question more times than I care to count. Usually it involves a property that is over budget on marketing and concessions and is looking for ways to cut back. I can understand the appeal […]. The Business of People. We'd love to hear from you. Email us at admin@marketingyourapartments.com.
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