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About IMC | inside imc

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Integrated Marketing Communications at the Medill School at Northwestern University. Pioneered at the Medill School at Northwestern University, the IMC graduate program offers both full-time and part-time options. The full-time program is a 15-month, five-quarter graduate degree program, with classes offered in Evanston, Ill., which is about 30 minutes north of downtown Chicago. For more information on residencies, please click here. 1- Source: The American Marketing Association. Inside IMC is a student-...

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In The Press | inside imc

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Integrated Marketing Communications at the Medill School at Northwestern University. Here’s what other people are saying about IMC:. Medill IMC Helps Jump-Start Careers. I would love to see insight from part-time students as well, since I know the experience is a little different. Thanks, this is blog is a great idea! Medill School of Journalism. Chicago & Illinois Tourist Office. Lifecasting: 5 Girls & A Guy. Podcast: Interview with Don Schultz. Podcast: Perspectives on Medill IMC. 1 Quarter, 7 Classes!

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Prospective Students | inside imc

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Integrated Marketing Communications at the Medill School at Northwestern University. Where Should You Live? Just How Do You Get to Evanston? A Sprint That Becomes a Marathon. From Marketing in Morocco to IMC in the U.S. Getting Ready for School. Teetering on the Edge: A Story about Work/Life/School Balance. Chicago… My Kind of Town – Cheesy but True! If you are a student from Taiwan or China and need some help, feel free to contact: Wendy Hsiao-wen Chen (wendyhwchen@northwestern.edu)🙂. Hi, I am an adver...

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April | 2008 | inside imc

https://insideimc.wordpress.com/2008/04

Integrated Marketing Communications at the Medill School at Northwestern University. Google CEO: Marketing To Become More Analytical. Click here for the full article. Or watch the video here:. 8230;…….Rachelle Goh. Comments : Leave a Comment. The IMC Newsfeed, Vol. 2. BusinessWeek talks about positioning marketing as a service. In order to grab the attention of the increasingly ADD (attention-deficit disorder) consumer. Steve Rubel’s three emerging digital careers. Created by BBDO New York. Comments : Le...

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May | 2008 | inside imc

https://insideimc.wordpress.com/2008/05

Integrated Marketing Communications at the Medill School at Northwestern University. 1 Quarter, 7 Classes! We recently tracked down Noah Yeh to tell us more about the 4 classes he’s taking and 3 classes he’s auditing. This is what he had to say…. Anyway, there are both good and bad sides to taking so many classes. I’ll try my best to talk about all the classes I have attended, and since I’m not a journalist, it’s just going to be my personal perspective. Hope it helps! Branding and Advertising Decisions.

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December | 2007 | inside imc

https://insideimc.wordpress.com/2007/12

Integrated Marketing Communications at the Medill School at Northwestern University. Evanston has a few decent restaurants for a nice brunch on relaxing weekends. Vive la Crepe. Should be on the top of the list. The crepes they serve don’t really seem to be authentic French dishes but they are amazingly tasty. The cozy atmosphere with unique pictures on the wall and friendly servers make you feel comfortable and help you enjoy the experience. 8230;…….Joan Kim. Comments : Leave a Comment. Justin wasn&#821...

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September | 2008 | inside imc

https://insideimc.wordpress.com/2008/09

Integrated Marketing Communications at the Medill School at Northwestern University. A September to Remember. My summer residency was in Portland, Oregon, working for a health insurance company (The Regence Group). It was an incredibly rewarding experience, and I could tell that my insights and contributions were valued by my sponsors. I’m thankful for the opportunity. Here’s a recap of my September thus far:. Boring and frightening in a “Children of the Corn”-type way. So yeah, I could definitely use a ...

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June | 2008 | inside imc

https://insideimc.wordpress.com/2008/06

Integrated Marketing Communications at the Medill School at Northwestern University. Off We Go To Shanghai. While most of our classmates are all over the country working hard at their individual residences, a group of us have been hanging out in Evanston for the past two weeks. What have we been up to? Here’s a short update from those of us going on the Global Residency! Brands (KFC), Yum! Mind-mapping software). We had another assignment due the next day: each team was to present their discoveries s...

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March | 2008 | inside imc

https://insideimc.wordpress.com/2008/03

Integrated Marketing Communications at the Medill School at Northwestern University. Near the end of the winter quarter, the Medill Career Services office was pleased to have Ms. Qun Wang, Vice President, Public Affairs and Government Relations, Yum! Brands Inc. – China Division, join us for a luncheon presentation. She introduced the unique practices of Yum! From Ms. Qun Wang we came to know that the Yum! China Division). The primary Yum! Around 140 staff members from Yum! China’s headquarters and its 1...

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July | 2008 | inside imc

https://insideimc.wordpress.com/2008/07

Integrated Marketing Communications at the Medill School at Northwestern University. The alarm wails through the air. It’s 7.30 AM on a mid-summer Monday morning. And after a lapse of nearly 12 months, I am on the job again. Residencies are also important to most students as they fund tuition for the summer quarter. You will also find interesting diversity in the work being done as well, ranging from the very data-centric analytics residency to the tactical implementation of an IMC branding strategy to c...